There are feelers that Realme will discontinue its sub-brand DIZO after its CEO Abhilash Panda stepped down. The resignation of Panda was the culmination of a series of ping-pongs that now point to a reorganization of the brand. This is coming just two years after the DIZO sub-brand was unveiled.

Realme had hyped the DIZO sub-brand when it was launched in 2021. A raft of DIZO products followed the launch of the brand. The product lineup of DIZO included Bluetooth neckbands, hair dryers, trimmers, TWS earbuds, feature phones, and smartwatches. Specifically, from 2021 when it kicked off, DIZO has launched 17 smartwatches, 13 Bluetooth audio accessories, a hair dryer, three feature phones, and three hair trimmers.

DIZO caught the attention of the market with its whirlwind performance within its first year. DIZO’s CEO Panda also claimed DIZO was one of the leading smartwatch manufacturers in India, quoting Counterpoint Research.
It however seems that the DIZO bubble is already burst and Panda had resigned from his position. Realme seems to have also quietly distanced itself from the DIZO brand.

A fallout of Panda’s departure could be the shutting down of DIZO by Realme. The entire DIZO media communications team has left recently. Realme is yet to make any official statement relating to the shutdown of DIZO at this time. The brand had been silent since February without any updates or announcements.

Even with the possibility of a shutdown, Realme will continue to provide software support for all DIZO products and after-sales assistance. Last month (April), Realme announced the overhaul of its Techlife brand which will now be under the Narzo sub-brand. DIZZO could also be likely subsumed under the Narzo brand. Users of DIZO products could then easily access support for their gadgets via Narzo’s support ecosystem. It remains to be seen how the failure of the DIZO brand could hurt Realme.

There could be suspicion that the Narzo brand could also go the way of DIZO. A robust response and clarification are expected from Realme to calm negative suspicion.

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(source)

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DIZO is the first and currently the only brand under realme TechLife. Since its inception in late May, the brand has already released a bunch of products. According to the latest information, the brand will be launching 7 new products in India next month.

As per a report by 91Mobiles, DIZO will be announcing seven products in India in September. It’s not surprising as the brand has been testing new launches on social media for the past few days.

The report says that the company will be launching three truly wireless earphones, two smartwatches, and two unknown products. Two TWS earbuds were already tipped a few days back. One of them is even said to have support for ANC (Active Noise Cancellation).

Further, we don’t know anything about smartwatches. However, we believe that one of the two mysterious products could be a soundbar.

Having said that, like the previous DIZO products, the upcoming devices could also be rebranded realme products. Also, we expect to learn more about them before their official announcement via teasers, certifications, and leaks.

DIZO is yet to schedule a launch event for its forthcoming 7 products for India. Since September is just a week away, the brand might soon reveal the date for its next conference.

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Earlier this year, in the month of May, Realme announced its sub-brand Dizo as a TechLife ecosystem brand for AIoT devices. Now, the new brand has shared a teaser that hints that the company is gearing up to launch a mobile phone.

The poster shared by Dizo teases a mobile phone and not an AIoT device. Note that the phone isn’t clearly visible but a bit of editing reveals that it’s a feature phone with a circular island on the back panel for housing the camera module.

Premium design coupled with the best features is just what you need to #BeDifferent.

Get the complete package, soon. Can you guess the product ?#DIZO #realmeTechLife pic.twitter.com/RHvNTJ0U6g

— DIZO (@DIZOTech) July 2, 2021

Earlier, an FCC listing had revealed two feature phones from the brand — Dizo Star 500 and Dizo Star 300. The Dizo Star 500 is expected to come with Dual SIM support, 2G connectivity, a microSD card slot, and a 1,830mAh battery.

Both these phones would carry the class T-9 Numpad without any selfie camera. The Dizo Star 500 will reportedly feature a larger screen compared to the Dizo Star 300. Other key specifications such as processor maker, camera specs, and operating system remain unclear but we expect to know more about them pretty soon.

Recently, Dizo showcased a few of its products in the Indian market, including ultra-affordable true-wireless earphones, wireless earphones with neckband style design, a trimmer, hairdryer, and more. Realme has also revealed that the Dizo sub-brand plans to launch around 100 products this year.

We expect the company to reveal more information about the product in question in the coming days. Since the promotion campaign has started, the device could be officially launched in a couple of weeks.

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