Realme has teased its upcoming fitness band in India for a while now and recently the company announced that it will finally be launching the product in February 2020. Now, the Realme Fitness Band has been spotted in the wild.

Previously, Realme had only teased its fitness band and had just revealed it’s signature yellow colored strap. According to the source, the company’s fitness band was spotted in the Spanish Visa office in New Delhi, India, and was worn by Madhav Sheth, the CEO of Realme India. In the image captured, the Realme fitness band can be seen with a similar yellow strap that had been teased before.

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Looking at the image, the upcoming Realme fitness band features a curved display. Reportedly, it was first spotted with its display turned off, making it unknown whether it will be a colored AMOLED panel or utilize another display technology. Furthermore,  the fitness band rival alternatives like Honor Band series or Mi Band series from Chinese tech giants like Huawei and Xiaomi, respectively, in the budget segment of wearables.

The design of the Realme fitness band resembles the Honor Band and Fitbit Inspire while the strap doesn’t wrap around the display, unlike the Mi Band series. Rather, the strap attaches to the display body. Unfortunately, finer details regarding the specs and features of the Realme fitness band are still unknown, including the software and user interface as well.

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(Source)

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Realme has expanded its portfolio beyond smartphones in 2019. The emerging tech prodigy currently offers a bunch of accessories including cables, chargers, portable battery packs, smartphone cases, backpack, and tote bag. The company recently launched a pair of wireless earbuds, including one with a neckband design, and a second truly wireless earbud, along with a conventional wired earphone. However, one of the major highlights of 2020 from the company is the upcoming Realme fitness band. CEO Madhav Sheth is quite clear about the company’s future course of action.

Sheth confirmed Realme is currently working on a fitness band and hinted at an early 2020 launch. This information came from Episode 13 of Ask Madhav, a monthly series where Realme fans submit their questions to the CEO, who answers them directly in a video. Madhav talks about the Realme fitness band at 1:37 during the episode and clarified “Realme might launch the device in the first half of 2020”.

Realme is closely following the heels of Chinese tech giant Xiaomi and is turning out to be one of its major rivals. The Realme fitness band will compete with the Xiaomi Band 4, along with a bunch of other products from Honor, Intex, Lenovo, and more. In short, Realme is keen on launching its range of IoT products and might look to expand its existing portfolio.

In a separate interview to an Indian publication, Sheth commented on Realme’s offline strategy, “We do not give our retailers a high percentage of mobile sales. In fact, we give one-fourth of what other manufacturers are paying. But we ensure that all our products reach retailers at the earliest so that they do not feel left out”. Realme plans to increase the number of offline stores to 35,000 by December 2020, up from the current 10,000 retailers. Sheth also confirmed that the company is working on a 108-megapixel smartphone. He wants Realme to evolve into a tech lifestyle brand by introducing lot of IoT products

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