realme global sales Archives - Gizmochina

Realme enters Top 5 spots in Western Europe, sees record growth in global market

Sean — Thu, 10 Feb 2022 10:27:07 +0000

Despite being a relatively young smartphone brand, Realme has been able to rival industry veterans and even reach great heights. The company has seen record breaking growth in the overall global market while entering the Top 5 spots in Western Europe.

According to a Canalys report, the Chinese smartphone maker maintained strong growth momentum and saw record performance globally. The brand was ranked in the top 5 in 30 markets and 6 regions in the fourth quarter of last year. It came in 1st in Philippines and Bangladesh while entering the top 5 in new markets like Germany, Peru, Colombia, and Western Europe as well. In India alone, the company’s market share rose to 17 percent, marking a boost of 48 percent year on year.

Meanwhile in Europe, the Europe overall saw an annual growth rate of a sizeable 450 percent, while Western Europe region saw a humongous 1365 percent growth. The explosive growth wasn’t just limited to the western regions alone. It managed to reach the top 4 spot in Thailand, Myanmar, UAE, Egypt, and even Morocco, which was also reflected in Greece, Poland, Czech Republich, Ukraine, and Belarus as well.

All in all, the company’s products have been successful in various emerging markets, while also establishing themselves in major regions. Sky Li, Founder and CEO of realme stated that “The company has been laser focused on providing best performance in segment to customers worldwide with leading tech innovations, which has started to pay off. In 2021, our annual smartphone sales volume reached a record high of 60 million, a 50% increase over the previous year. In 2022, we will continue to deliver new and exciting products to our fans globally.”

realme smartphone sales exceeded 60 million units in 2021, company entered top 5 in 21 markets

Zohaib Ahmed — Wed, 05 Jan 2022 08:29:52 +0000

realme on January 4th held a product launch event announcing its new GT2 series. Along with details about the flagship phones, realme VP Xu Qi also quoted a few figures pertaining to the company’s performance in 2021.

According to official figures, global sales last year exceeded 60 million units and realme entered the top 5 smartphone brands in 21 countries, ranking 6th worldwide. The number of units sold in 2021 showed a rise of 50% YoY growth and realme hopes to keep the growth rate stable this year, with a goal of touching the 90 million units mark.

Also revealed was that the company is now the fastest-growing 5G Android phone brand and was the fastest phone company to cross 100 million units in terms of sales, further proving its prowess.

In addition, realme highlighted an updated global layout goal, with China obviously being the main focus but also supported by the European market. The company has indeed recorded a triple-digit YoY growth in the continent and it hopes to keep it up.

In terms of technological innovation, realme stated that the company will be spending 70% of its R&D expenses on high-end technology research and development, strengthening the company’s software and hardware capabilities, and enhancing the overall product experience.

At the same time, realme will also continue to keep up with the latest trends in the global market to continue to polish product design and make an impression as the “most fashionable brand in the technology industry.”