Redmi’s General Manager Lu Weibing has provided his perspective on the lack of acceptance of gaming smartphones, stressing that the company is well-primed to engender greater popularity of gaming smartphones in the market. Weibing’s statement comes in the wake of the unveiling of the Redmi K40 Gaming Edition in China.

The Redmi K40 Game Enhanced Edition is Xiaomi’s first gaming smartphone outside of the BlackShark brand. The company expects it to catch the appeal of its customers due to its impressive gaming features and affordability. Liu Weibing disclosed that Redmi decided to enter the gaming smartphone market due to the lack of popularity of gaming smartphones.

Redmi’s gaming phone is the most affordable model around as gaming phones are mostly expensive. Weibing attributed the premium pricing to the higher cost of production of premium gaming smartphones.  Getting an appropriate processor, decent screen, memory, and other aspects in the production and marketing spectrum combine to make the cost of the phones to be generally exorbitant.

The K40 Game Enhanced version sells for around 2000 yuan (~$310), making it by far the cheapest gaming smartphone among the popular brands by a mile. The phone was sold out within a minute during its first sale today in China. It is expected that the acceptance given the K40 Gaming edition in China would be replicated in other countries where a rollout of the model or its variants will take place in the coming weeks. There are speculations that it will launch as POCO F3 GT in India.

The Redmi K40 features an impressive overall form factor and has a relatively lower weight than its competitors like the ASUS ROG Phone 5 and the Nubia Red Magic 5. It is, therefore, lighter and thinner than its present competitors and is a fair reflection of the research and innovative effort put in by Xiaomi in the design and production of the gadget. The company is targeting sales of up to 1.7 million units of the K40 Gaming Enhanced Edition in China alone and the early results indicate that the outlook remains bright for the model.

The Redmi General Manager also noted that the popularization of gaming smartphones could be a difficult task, but the company is ready to plunge into the task because of the opportunities it sees, going forward.

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