Fast-growing Chinese tech powerhouse Xiaomi, over the past few months has put in place a rebranding drive to highlight its unique identity as a global brand. In this light, Xiaomi India will be dropping the Mi moniker in its product lineup in place of Xiaomi in subsequent products beginning immediately. The rebranding will see a slight modification in the logo design of products on its lineup.

The move is aimed at unifying the global brand and signpost its presence further in India. In line with the recent global decision by the company, some recent products have begun to bear the Xiaomi logo in place of the previous Mi logo. Two distinct product lines will be visible with the rebranding policy of the company.

While products previously on the Mi line will now bear Xiaomi, the products bearing Redmi will retain their identity. The Redmi brand has blossomed tremendously, as it has been known for introducing innovative and affordable products across its array of product offerings from smartphones to home electronics and other devices including laptops. Thus, the two broad arms of the company in terms of the naming convention will be Xiaomi and Redmi.

A marketing executive of Xiaomi India, Jaskaran Singh Kapany says that Xiaomi is cementing its position as a strong technology brand with a fast-expanding global presence. It also aims to have a unified presence which is the driving force behind its rebranding decision. Xiaomi is billed to unveil its 11T series of smartphones globally on September 15 with some budget models included. India is primed to follow suit after the global launch and consumers are awaiting the detailed lineup and pricing regime available for the new offerings.

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(source)

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