Still firing from all cylinders, Samsung doesn’t seems to have any intention to let off some steam in its bid to maintain its lead as the number one smartphone vendor globally. The company recently adjusted its strategy, chosin to devote more attention to the mid-range and budget segment while still maintaining its lead in the flagship segment. The rise of Chinese OEMs in the mid-range segment has seen Samsung almost lost the segment entirely. We are gradually losing count of the number of mid-range models the Korean company has released and those it is planning to release. Some upcoming Samsung models have popped up on Samsung UK’s website.

Three new models, the Galaxy A90, Galaxy A40 and Galaxy A20e were all listed on the UK website. The pages are basically blank ones and so don’t have any details of the specifications or pictures of the models. The A90 has featured a couple of times in leaks with a recent one showing that the model will not be exclusive to China but will be available in other markets. The Galaxy A90 is also rumoured to pack a pop-up camera as well as a a rotating camera technology.

The Galaxy A20e is thought to be a variant of the Galaxy A20. When launched, it will be the first A series device to utilise the “e” moniker. The model was earlier spotted with the model number SM-A202F and may just be a trimmed down variant of the Galaxy A20. The device is expected to hit global markets later this spring.

Read Also: Samsung Galaxy A90 rumoured to pack a pop-up and rotating camera mechanism

Finally, the Samsung Galaxy A40 was also listed. The device was earlier spotted on Samsung’s Germany website some weeks ago, so it shouldn’t be a surprise if it is launched in the UK. It is unclear if the three models will be officially announced soon but since the company has already started testing the product page on its website, their launch shouldn’t be far away.

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Samsung‘s changed its marketing strategy recently and it is just so obvious. The South Korean giant now releases smartphones from other series apart from the S series. The company has even introduced several new series with products manufactured for sales in specific regions like the Galaxy M10 and M20. Older series such as the Galaxy A series continues o see improvements like the rumoured Galaxy A90.

According to new and yet unconfirmed but seemingly reliable source, #Samsung #GalaxyA90 will come with a sliding and rotating camera system (kinda mix between Oppo Find X and Oppo N1 systems) which allows the camera to be used as front and rear camera depending its position… pic.twitter.com/A6NBRzFFvK

— Steve H.McFly (@OnLeaks) February 27, 2019

Samsung is already rumoured to be planning to the pop-up selfie camera design on the Galaxy A90. That may be right after all, as a new rumour has emerged that the tech giant is not only planning to bring a pop-up selfie camera but that the camera will have a rotating motor. What this means is that the same sensor will function for selfie shots and for the rear camera. The design is said to be like a hybrid between the Oppo Find X and the Oppo N1. We also got reminded of the Sony Clie PEG-NZ90 with a rotating camera that serves dual purposes too.

Just as 15 years ago with the Sony Clié NZ90 pic.twitter.com/RRmZuJHBiG

— Damien Maresma (@Auguronomics) February 28, 2019

Read Also: Huawei Mate 9 series gets EMUI 9, its second major Android version upgrade

According to @OnLeaks who shared the leak on Twitter, it is still unconfirmed but the source is pretty reliable. Also, Samsung’s antecedence with the Galaxy A series in recent times makes this new rumour sound plausible. Samsung may just take us by surprise with this one. We’ll have to wait for more details to emerge.

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