Samsung has just launched a new version of its true wireless earphones, the Galaxy Buds Pro. These earbuds are now available in a special LANEIGE Neo Cushion Edition, which arrives just a month after the company launched the Galaxy Buds Pro Adidas Originals Special Pack.

The tech giant is partnering up with a makeup brand, which is also from South Korea, to launch a custom variant of the Galaxy Buds Pro. This new version has the hearables arrives in a Phantom Violet colored variant of the wireless earbuds along with similarly colored LANEIGE Neo Cushion concealer. The company is apparently targeting MZ generation women in South Korea with this new variant of the Galaxy Buds Pro. It will be available in the region in 12 May 2021 in limited quantities.

The new Galaxy Buds Pro LANEIGE Neo Cushion Edition is priced at 199,000 KRW (roughly 177 US Dollars) and will be available for pre orders from Naver’s online shopping website starting from 11th May 2021. These new limited edition wireless earbuds will also be available for purchase from Samsung’s official online store, Powder Room, and Amorepacific online store. Talking about the device itself, the earbuds feature Bluetooth 5.0, intelligent AND, a 360 degree sound, fast charging and wireless charging support as well.

Samsung Electronics officials added that “We have planned a unique collaboration with beauty brands so that the MZ generation that actively expresses themselves can fully reveal their individuality along with the ‘Phantom Violet’ color. We will continue to showcase products that can meet the diverse tastes of consumers with Galaxy’s unique colors and designs.”

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