Samsung is already the leading smartphone brand when it comes to foldable smartphones and now the South Korean giant is working on a different form factor to launch a device with a rollable display.

Ahead of the SID 2021, Samsung Display has showcased OLED screens for S-Foldable, Slidable, and Rollable devices. However, the displays were revealed by Samsung Display and not the Electronics unit.

Now, Samsung Electronics has filed a trademark at the European Union Intellectual Property Office (EUIPO) for the name Samsung Galaxy Z Roll, reports LetsGoDigital. As the name itself indicates, this is for the company’s first rollable smartphone.

The South Korean giant has been clubbing untraditional form factors under its Galaxy Z series and it continues to do the same with the rollable display. It continues the trend for Samsung of simple names for the devices such as Galaxy Z Fold for the foldable smartphone and Galaxy Z Flip for the clamshell-like flip phone.

Currently, not much is known about the upcoming Galaxy Z Roll rollable smartphone from Samsung. However, we could hear more about the device in the month of August, when the company is expected to launch the Galaxy Z Fold 3 and Galaxy Z Flip 3 smartphones.

LG was also working on a rollable smartphone named LG Rollable which the company had showcased last year. However, the device has been discontinued given that the LG is taking an exit from the smartphone business.

OPPO has also showcased a smartphone with a rollable display named OPPO X 2021 but it was unveiled as a Concept Smartphone. It’s unlikely that OPPO plans to launch the smartphone commercially anytime soon. Given how things are going, it seems likely that Samsung will be the first company to commercially launch a rollable display phone.

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