A new Samsung Experience Store has been opened at the center of New Delhi, India. The new facility was opened to the public on January 28 and has seen a massive influx of visitors since then.

The new Samsung Experience Store covers about 3,500 sq. ft. of space and is located at Connaught Place in the city. The facility is the largest premium experience store spread across two floors. It showcases Samsungs complete product lineup within different zones. These include connected living, smartphones, audio products, gaming, lifestyle screens, and wearables. The multi-device connectivity accomplished by the SmartThings app is also showcased at the Experience Store.

Samsung is offering several promotional materials to coincide with the opening of the new Experience Store in India. Five consumers among the first 500 will get a Galaxy Z Fold4 or a Galaxy Z Flip4 smartphone. The first 200 buyers spending above Rs. 10,000 ($) in the store will also get a gift.

Samsung says that the new experience store is the largest of its kind in North India and it offers the widest portfolio of Samsung products to its teeming customers. The store targets millennials, the Gen Z population with the best of its product suite. Samsung also says that the new store will offer a one-of-its-kind “phygital” experience through Store+. This is bound to further enhance the shopping experience of young customers in the subcontinent.

The new Samsung Experience Store will also offer Galaxy Workshops, live commerce activities, and a fully functional service Centre. The new store comes after Samsung upgraded its facility in Bengaluru by offering an improved technology experience and new zones. Samsung India continues to expand its reach and appeal to the very vibrant young population of India.

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