Samsung has decided to add a new color to the Samsung Galaxy S22 variants. The “Bora Purple” color option for the device will be available next month at carriers and retail shops. Samsung’s new Bora Purple color is the eighth color choice for the Galaxy S22. Previously available hues included Phantom White, Phantom Black, Graphite, Green, Sky Blue, and Cream. Samsung hopes that the new color will “evoke joy, spark creativity, and embrace individuality.”

Violet, the first purple color in the Galaxy S22 series, was previously exclusively accessible via Samsung’s online shop. Compared to the current violet color, Bora Purple is a little bit darker. Since the Galaxy S8 and Galaxy S9, Samsung has long been a fan of the color purple. Even recent products like the Galaxy Z Flip 3 used the color.

On August 10, the day of the next Galaxy Unpacked event, the Bora Purple Galaxy S22 will go on sale. You may purchase it from Samsung or your chosen carrier, which may be AT&T, T-Mobile, Verizon, or another company. The selling price of the Galaxy S22 in Bora Purple is $799.99.

It goes without saying that the introduction of the new Bora Purple color for the Galaxy S22 should provide a clear indication of the availability of some of the new products anticipated at Galaxy Unpacked. Bora Purple has already been spotted on upcoming gadgets including the Galaxy Z Flip 4, the Galaxy Z Fold 4, and the Galaxy Buds 2 Pro.

Earlier we thought that the next Samsung Galaxy Unpacked event could take place on August 11, but it is officially going to take place on the 10th of August this year.

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