In April 2019, Samsung unveiled The Sero rotating TV that can be rotated horizontally and vertically. Earlier this year, the Sero TV was showcased at the Consumer Electronics Show (CES) tech exhibition. Today, the South Korean company announced the Samsung Sero TV in India.

Samsung Sero specifications and features

Optimized for social media content, the Samsung Sero features a rotatable 43—inch QLED UHD display that delivers a resolution of 3840 x 2160 pixels and supports HDR10+ format. The smart TV can upscale lower resolution to 4K. Adaptive Picture, Responsive UI, Tap View technology, Active Voice Amplifier (AVA) are some of the features offered by the Samsung Sero for a better viewing experience.

When a social media app like Twitter or Instagram is accessed on a regular smart TV, black bars appear on either side of the app. On the Samsung Sero TV, such social media apps and smartphone videos can be viewed in a vertical orientation for a seamless experience. A phone can be paired with the Samsung Sero TV through NFC. This can be done by tapping the phone anywhere on the phone’s screen.

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The Samsung Sero features 4.1-inch 60W front-firing speakers. It comes with connectivity features such as 3 HDMI ports, 2 USB ports, 1 RF port, Bluetooth 4.2, and Wi-Fi 5. The smart TV runs on Tizen OS and it comes with support for AirPlay, Bixby, and Amazon Alexa.

Samsung Sero price in India

The Samsung Sero has arrived in India with a price tag of Rs 1,24,999 (~$1,678). The unique smart TV is available for purchase exclusively through Reliance Digital stores in the country.

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