A new report has found that Samsung Electronics has sold more smartphones that feature an LCD panel than the ones that sport OLED displays technology last year. This is interesting considering the company is known for its OLED panels.

Although, smartphones with LCD panels are typically more affordable than their OLED counterparts. According to an Omdia report (Via BusinessKorea), the primary reason for this also due to the South Korean tech giant adopting LCD panels for their entry level handsets to cut costs. For those unaware, the ongoing chip shortage has caused prices for chips as well as related materials to rise. Thus, smartphones of various segments have also seen hike in pricing.

Samsung Electronics shipped around 135.8 million units of LCD smartphones, while its OLED models saw 135.1 million units in terms of sales. Looking at the shipment figures from a year prior, we can see that LCD smartphone shipments grew by an impressive 41 percent, while shipment of OLED devices fell by around 15 percent. However, the brand’s profitability also increased as shipments for LCD handsets saw a rise. Last year, the company’s LCD smartphone sales revenue rose by about 4.23 trillion Won (roughly 3.4 billion US Dollars).

This marked a whipping 740 percent increase over the same period in the previous year. The company has been a major figure that led to OLED technology becoming more popular in the handset market and has been a known player in this category since 2010. But while OLED technology has become quite popular in recent years, analysts predict that it will slow down in 2022.

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The Samsung Galaxy S21 series has seen great sales recently. The company has sold over 590,000 units of the premium grade handset lineup, which is the highest it has ever recorded since the Galaxy S8 that sold over 620,000 units.

According to a GSMArena report, this marked a new high for the South Korean tech giant in the past four years. Within the first month of the new series going on sale, the Galaxy S21 lineup shipped nearly twice as many units in comparison to the Galaxy S20 series from last year. Furthermore, analysts from South Korea revealed that the primary reason behind high sales was Samsung’s ability to expand its 5G presence while keeping the price tag in check compared to the predecessor.

To elaborate on this, the base model of the Galaxy S21 starts from 990,000 KRW (roughly 870 US Dollars), which is about 20 percent lower than the base Galaxy S20, which costs around 1,248,500 KRW (roughly 1,100 US Dollars). Similarly, the company also saw great success in the mid range segment thanks to its Galaxy A31, which became the best selling handset in its home market. Furthermore, the demand for low end smartphones was much higher last year, as people preferred more affordable devices during the Coronavirus pandemic.

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The global smartphone market is showing signs of recovery in the third quarter of 2020. During this time, shipments declined by just 1.3 percent over 2019, with a total of 353.6 million smartphone units being shipped. Samsung Electronics took the top spot in this quarter and even performed better than expected.

The global smartphone market’s shipment results have shown a stronger performance than what was previously estimated. According to an IDC report, the market was initially expected to decline by 9 percent year on year due to the ongoing Coronavirus pandemic. Although, the improvements can also be accredited to various nations reopening their economies and gradually relaxing restrictions as well.

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Notably, key markets have also shown strong recovery, with certain nations rebounding faster. India, the second largest smartphone market witnessed high volumes of sales during this quarter despite the pandemic. Similar to its global position, Samsung even reclaimed its throne as the market leader in the Indian market as well. This was likely also due to the pent up demand, which boosted the market growth. Furthermore, aggressive promotions and discounts also played a major part in the recovery.

The South Korean tech giant had a global market share of 22.7 percent in Q3 2020, shipping 80.4 million smartphones overall. This marks a growth of 2.9 percent year on year as well. The largest market for Samsung, which accounted for 15 percent of its total volume, was India. In this region, the company saw great success in the sub 250 US Dollars segment with its latest Galaxy M series of smartphones.

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Samsung seems pretty positive regarding its TV sales target for this year. Apparently, the South Korean tech giant is still confident that it can hit its 45 million TV shipment mark by the end of 2020, despite the Coronavirus pandemic causing sales for the first half to fall by a sizeable 60 percent year on year.

The great deflation in expected sales figures occurred largely due to the COVID-19 outbreak which ravaged the world. After originating from China, the infection soon spread worldwide and has caused consumer spending to drop to an all time low in a very long time. This has affected various industries and economies, with a multinational corporation like Samsung being no exception.

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In other words, Samsung has to ship 35 million TVs in just 6 months. Needless to say, the target is nothing short of overly ambitious at the moment. Back in 2019, Samsung had shipped over 41 million TVs. However, given the situation of this year, it doesn’t seem that the company would even come up getting closer to the figures from last year.

Notably, the Samsung target was also set back when the Tokyo Summer Olympics was still planned and where the company hoped to make major sales. Although, with the delay of the event, it doesn’t seem likely that it can rely on it any longer. Maybe Samsung has a very aggressive strategy in mind, but unfortunately, it seems like blind optimism at best. So stay tuned for more updates on the matter.

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(Via)

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Samsung Electronics posted a massive 60% drop in operating profit in its Q1 2019 financial report. Global weak demand led to such a huge loss for Samsung Electronics. Whereas, Samsung’s mobile department managed to close the quarter in green with an operating profit of 6.2 trillion won ($5.4 billion). Although, it is less than last year’s total profit of 15.64 trillion won ($13.4 billion) and quarterly revenue of 52.4 trillion won ($44.9 billion). In Q1 2018, it reaped 83.3 million shipments bagging 21% of the global smartphone market.

Samsung Galaxy S10 majorly derives the rise in Q1 2019 shipments. The company’s push to increase mid-range sales also led to better results, but it struggled in profitability on a Year-on-Year basis. It saw a decline in China for the fifth consecutive quarter.

“In the premium segment, the company will strengthen its leadership through the new Galaxy Note as well as its innovative products such as 5G and foldable smartphones,” Samsung said.

Samsung aims to fully recover from declined sales by bulging its portfolio with innovative products. Devices such as Galaxy S10 5G, Galaxy A80 and other upcoming mid-range devices are expected to improve the sales in Q2 2019. Whereas, for the second half of this year, Samsung has lined up all new Galaxy A series, Galaxy Note 10 among other devices.

On the other hand, Samsung is eyeing on improvement in its Semiconductor business. The company expects the chipsets demand to improve over the last quarter, especially for mobile devices.

“The Semiconductor business saw a drop in memory chip prices as inventory adjustments continued at data centre companies, while demand for high-density memory for mobile phones increased thanks to new flagship smartphones,” said the South Korean giant.

• Read More: Samsung Galaxy S10 shipments to reach 60 million mark in 2019: Report

Huawei is giving Samsung a fierce competition in terms of sale and annual growth. The Chinese smartphone maker grew 33% last year, constituting 53.2 million shipments in the previous three months. Apple is at third place with a total market share of 12%.

(via)

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