Samsung promotes Galaxy Unpacked 2022 by installing 3D tiger screens across 5 cities

Zohaib Ahmed — Fri, 04 Feb 2022 12:54:32 +0000

The Galaxy Unpacked 2022 event, scheduled for February 9th, is almost upon us now. The event will see the launch of one of the most awaited devices this year, namely the Galaxy S22 series and the Tab S8 series. And ahead of the big day, Samsung has begun its own unique way of promotions, installing 3D tigers across five of the world’s “most vibrant cities.”

Starting on February 4, Samsung’s “Tiger in the City” campaign will bring a giant 3D tiger roaring to life in New York, London, Dubai, Kuala Lumpur, and Seoul. Check it all out in the video below.

“The disruptive 3D tiger will burst through digital barriers to showcase how Samsung’s next smartphone lineup is set to help users own the night with new advancements to its low-light smartphone photography technology,” reads Samsung’s press release.

By channeling the image of the tiger, Samsung is also embracing its innovating past and refusing to play it safe by pushing mobile innovations that shape our world. The company says that the new campaign aims to help customers “feel its vision up close at street level” ahead of the Unpacked event.

The Galaxy S22 series will be comprised of the Galaxy S22, S22+, and S22 Ultra. The Ultra model will be a sort of revival of the now-defunct Note series and will come with an S Pen out of the box.

The Galaxy Tab S8 series will have a similar lineup, comprised of the Tab S8, Tab S8+, and Tab S8 Ultra. From this, the Galaxy Tab S8 Ultra will feature a 14.6-inch 2960x1848px Super AMOLED display with a 120Hz refresh rate.

Samsung Tiger in the City campaign Archives - Gizmochina

Samsung promotes Galaxy Unpacked 2022 by installing 3D tiger screens across 5 cities