With the start of a new year, Samsung Electronics is gearing up to include a brand new feature for its 2022 TV lineup. So what is this cutting edge feature that it believes will help its TVs gain an edge in the market? Well, it’s something revolutionary called NFT support.

According to an official press release “With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater. In 2022, Samsung is introducing the world’s first TV screen based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place.” So, it is not just a way for your to brag about your pricey NFT purchase on your TV during house parties, it’s offering you an entire marketplace platform.

The company believes that this new feature will also allow creators to “share their art with the world” and other prospective buyers. This is made possible with added NFT support that lets users preview an NFT before buying. Notably, the brand is even taking this chance to inform users about NFT’s history and blockchain metadata as well. Furthermore, the support doesn’t just let you view and browse NFTs, it also takes the creator’s efforts in mind and adjusts the image being displayed as per the original preset values. In other words, we’re getting color accurate treatment for NFTs now.

Apart from just being able to preview and buy those Bored Apes, Samsung also intends to flesh out the platform as a full fledged marketplace. Meaning, one can even trade NFTs from this platform. It is clear that the brand wants to jump on the NFT hype train. But, it will be the first to step into this segment, so we can expect to see other companies soon rush to bring support for NFTs as well, or possibly even a new rival marketplace.

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