If you thought ads on MIUI were bad, know that there’s another manufacturer who is looking to join Xiaomi to show ads on its smartphones. And it could be worse since we are talking about Samsung, who is currently the world’s largest smartphone maker.

According to a trademark application submitted to the EUIPO (European Union Intellectual Property Office) on October 1, 2019, Samsung has applied for a trademark ‘Samsung Mobile Ads’ that applies to smartphones and tablets and pertains to advertising services. From the application, it’s clear that Samsung is looking to try out its luck in mobile advertising.

The South Korean smartphone maker isn’t really new to advertising. The company currently has the Samsung Ads program for its smart TVs. While there’s an option to disable these Smart TV ads, it’s hidden well inside the TV’s ‘terms and conditions’ menu. In short, Samsung has ensured that it won’t be easy to find this option and disable it. It would be really annoying if Samsung tries to reproduce this strategy for its mobile ads as well.

Change in Samsung’s Mobile Strategy?

With the ever-increasing competition from the Chinese giants, Samsung’s strategy has changed over the past few months. The company is churning out at least one mid-range device in Asia and Europe. Even the recently launched Galaxy M30s is likely to land in Europe very soon. With so many devices in the market, Samsung could be contemplating the idea of mobile ads on its devices.

However, note that this was just a trademark application and Samsung has in no way confirmed that it will start showing ads on its smartphones. So we’ll have to wait for more information from the company.

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