Back in April, Samsung announced a rotating TV called ‘The Sero.’ Like Microsoft’s Surface Hub 2, the screen can swivel between a conventional landscape setup and portrait orientation that’s optimized for smartphone-centric content like Snapchat, Instagram Stories and TikToks. Samsung even says it’s designed with Millennials in mind.

At this year’s CES, Samsung announced the Samsung Sero is officially coming to the U.S. The 43-inch TV comes equipped with a 4K display and 60-watt speakers built into the stand. It’ll also be available on wheels, just in case you want to transport this bad boy from room to room. Its ability to rotate makes sense considering how much video is filmed vertically these days.

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So how does it work? Once you sync your smartphone to the TV,  you can cast content from your phone. It also works with AirPlay, so those with iPhones aren’t left out. Every time you flip the orientation of your phone, the TV automatically follows suit. Seeing it switch back and forth during demos does make it seem pretty cool and interesting.

When it’s not in use, it also doubles as a decoration piece. You can use it as a digital photo frame or a clock. There’s also the option to use it as a giant speaker to stream music on. Samsung has yet to release information on price and availability, but we’ll keep you updated as soon it’s revealed.

You can find more CES2020 coverage from here.

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