Shargeek has rebranded its identity to Sharge and also announced the new ICEMAG active cooling magnetic power bank. The new Sharge power bank still reflects the distinctive transparent and innovative design connected with the Shargeek brand. The MagSafe power bank is claimed to be the first of its kind to feature visible active cooling. The ICEMAG will debut in a matter of days, according to the company.

Sharge recently launched a crowdfunding campaign for the innovative Disk SSD enclosure. However, the company says the full rebranding campaign will kick off shortly. The rebranding campaign will cover the online and offline dimensions of the brand. It also noted that Shargeek will remain the series name for some current devices like the Storm2-series power banks. The ICEMAG comes with MagSafe functionality and will be well-suited for iPhones. It is claimed that the ICEMAG is the world’s first magnetic power bank with active cooling and it comes with an integrated fan.

The ICEMAG power bank has a transparent window within the casing housing the capacitors and chips of the device. It also comes with its own RGB similar to that of RedMagic 8 Pro. The new power bank has a fan speed of 8,000 revolutions per minute (RPM). This enables the MagSafe-compatible wireless charging case to output up to 20W power while retaining safety and stability.

The ICEMAG has a capacity of 10,000 mAh but Sharge is yet to provide any pricing or availability information for the device. The company is however offering interested buyers the opportunity to sign up to a mailing list with up to 15% early-bird discount.

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