Xiaomi Malaysia has today disclosed that the brand emerged as the best-selling smartphone brand both in the country and also in entire southeast Asia during the Double 12 sales campaign. The feat was achieved on the two top e-commerce platforms Lazada and Shopee.

The data released shows that the recently launched POCO M3 was Xiaomi’s top-selling smartphone model on Lazada. The company raked in a cool 25,000 units in sales during the campaign.

On Lazada, Xiaomi ranked number one followed by Samsung and then Infinix, a Transsion Holding brand. The fourth spot is occupied by Realme, with OPPO completing the top 5 spots.

Xiaomi still topped the chart on Shopee with Samsung following closely. Realme was ranked as number three while OPPO and Vivo completed the top 5.

The Double 12 record for Southeast Asia is a continuation of where the Chinese brand left off during the 11.11 sales festival. From November 1st to 11th, Xiaomi was able to set a number of new records. Xiaomi’s mobile phones, smart TV, and other categories emerged as the top-sellers on multiple platforms such as JD.com, Tmall, and Suning. Among them, Xiaomi smart TV brand ranked as number one on the TV category in both JD.com and Suning Tesco both ranked first in sales.

For this year’s Double 11, Xiaomi distributed 1 billion yuan in subsidies across all platforms which includes Xiaomi Mall, Xiaomi Home, Xiaomi Youpin, Tmall, JD.com, Suning, and others. The subsidies and discounts cover all major Xiaomi product brands including smart TV, notebooks, and AIoT products, covering all major brands under Xiaomi Category.

It is worthy of note that Xiaomi has been the top brand on Tmall’s singles’ day sales for seven consecutive years, that is since 2013.

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