A leaked screenshot of China’s Sino Market Research data for the month of January 2019 has afforded an early insight into how the various Chinese OEMs fared in January. Sino Research has released a disclaimer that the data credited to it was false and that it will release its official data on February 21. That could just be a way of diffusing the leak, though.

The chart ranks the smartphone companies based on their sales volumes as well as market share. Huawei maintains a clear lead, having a head start which saw it ship up to 7.8 million units. This represents a 23% market share. Huawei’s Honor brand came in second with 6.13 million units shipped and 18% market share. If we’ll combine the market share of Huawei and Honor, it means Huawei commands roughly 41% of the market which is almost half of the entire market.

Read Also: Xiaomi and Honor VP in verbal war over Honor V20’s 3D Slimming feature

On the third and fourth spots are BBK subsidiaries OPPO and Vivo with shipments of 6.1 million and 6.01 million units respectively. This represents 18% and 17.5% market share respectively. Interestingly, US tech company Apple shipping 3.1 million iPhones in China this January, giving it a 9% share of the market. Apple came well ahead of Xiaomi which shipped an estimated 2.8 million units (8% market share). The data also showed Meizu shipped a measerly 3.4 nillion units to claima 1% share of the market.

(source)

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A report by China-based Sino market research has shown that in the first half of June alone, OPPO R11 was the highest selling smartphone in China in the 2500-3,000 Yuan price category. This is perhaps a manifestation of OPPO’s continued dominance in the mid-range category.

Sino Research has been in the business of market research since 1992 so they have a high level of credibility. The Beijing based company is focused on the mobile communications industry, making them the go-to guys in mobile phone research. The company also covers the entire mobile industry chain, providing retail monitoring services and thematic research services for chips, applications, products, channels and users, and dominating research in the mobile communications market.

As for the report, OPPO raked in the largest market share under the 2500-3000 Yuan category. The data also shows that in the top 5 best-selling mid-range models for the last six months, three OPPO models fall in. The models are the OPPO R9s, OPPO R11 and OPPO A57. The OPPO R9s maintained its lead as the top best-selling model in that category despite the sales dropping by 0.4%, followed by Vivo X9. It must be noted that all five models are either from OPPO and Vivo, two companies owned by BBK holdings.Read Also: OPPO A77 Listed On Official Website: 4GB RAM, Snapdragon 625 & 16MP Selfie Camera

In addition, statistical data also shows OPPO continues its stronghold on the offline sales channel it perfected in addition to selling online. Still, on the 2500-3000 Yuan, OPPO cornered more than half of what Apple got in market share. The closest rival still was BBK co-travellers Vivo who also got more than double of the market share of Apple. Both OPPO and Vivo were able to command more than half of the market share in this category for offline sales which is a reflection of their dominance.

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Chinese market research and information company Sino Research has released its 2016 smartphone micro-report which is based on quantitative analysis of the data obtained in 2016 from phone users online. The report is basically a study of the smartphone user trend in China and from the look of things, Huawei, OPPO and Vivo now have a stronghold on the top three spots as having more persons using their brands.

The report shows that global market leader Samsung experienced a decline in its hold on the Chinese market. So too, Apple continues its freefall in the market despite still the second highest ranking brand globally. The number of active iPhone users was shown to have declined from 37% to 35%, while the number of new users also dropped from 33% to 27%. The number of persons switching fro Android phones to iPhones also dropped, year on year.This could be attributed to innovations brought in by the local Android phone manufacturers like Huawei, OPPO and Vivo who are also making inroads into the global market. We have seen innovations in a larger RAM size, faster charging, dual-lens and more powerful cameras and more.

On individual models, most of Apple users switched either to the Huawei P9, OPPO R9 or Vivo X7. Huawei P9 got the lion share of defectors with a total of 38% of users switching over from Apple iPhone. The OPPO R9 received 22% of Apple users switching over to it while the Vivo X7 got 20% of Apple users. However, Apple still continues to maintain its advantage in terms of loyal users who still stick with the brand.

Read Also: Smartphone Fast Charging Speed Comparison: Huawei vs OPPO vs Vivo vs Samsung vs Apple

At the end of 2016, Huawei, OPPO and Vivo together accounted for a growth rate of 34% in their market share which is greater than the sum total of all the other Android smartphone brands put together. Their growth is significant because it represents a rise in smartphone sales when compared to previous years.

On a gender basis, most Huawei and Xiaomi users are male while the vast majority of OPPO and Vivo users are females.

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