Realme has been rapidly growing in terms of sales and market share ever since the company’s formation foundation in 2018. The company now has more than 100 million users globally, a goal which the brand planned to achieve by the end of this year.

Now, Realme CEO Sky Li has published an article acknowledging the feat and added that in the domestic market (China), the company was ranked first in terms of growth rate in the first half of this year.

Sky Li added that in the next three years, Realme will be launching a “User Co-creation Program” which will allow users to deeply participate in the design process of the company’s smartphones and AIoT products.

While a dedicated program for user participation in the design process of devices is quite new and interesting, Realme seems to be taking a leaf from its sister company OnePlus. During the initial days of OnePlus, the Pete Lau-led company heavily relied on user feedback to improve its smartphones and offer new features.

Realme has also set its next growth target of “Double 100 Million.” The company is hoping to increase the sales volume of its smartphones by 100 million by the end of 2022 and again do the same in the year 2023. It will be interesting to see if and how Realme manages to achieve this new goal.

Earlier this year, in March, Realme revealed that it had around 70 million users, having sold 42 million smartphones last year. At the time, the company was aiming to have a global user base of 100 million users by the end of this year. Realme has now achieved that goal well ahead of its deadline.

Madhav Sheth, CEO of Realme India and Europe had recently revealed that the company now has more than 100 million users globally. Out of those 100 million users, around 50 million are from India, making it the biggest market for the brand.

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It has been only 2 years since realme entered the smartphone market. But within a short period of time, it has become the fastest-growing smartphone brand globally with a presence in 61 countries and regions. Li Bingzhong  (Sky Li), the brand’s founder and CEO shared the breakthroughs of his company along with their next target on Weibo.

The CEO of realme shared a letter on his Weibo profile in the form of an image. It goes into detail regarding the achievements gained by the brand in the last two years.

In his letter, the company executive mentions that realme continued to be the fastest-growing smartphone brand in four consecutive quarters. Above all, it ranked number 7 seven globally in the last quarter in terms of market share.

Sky Li says that people questioned if there’s a place for a new smartphone brand when realme was established. But his brand company exceeded expectations by proving that new brands do have a place in the market.

He added that in the next two years, the brand will focus more on AIoT and expanding its presence in more markets. The executive wishes his company to become a leading player in almost all regions such as South Asia, Southeast Asia, Middle East, Africa, Europe, Latin America, China, and Russia.

Last but not least, realme aims to sell 100 million units of smartphones annually in order to sit beside mainstream brands.

UP NEXT: Realme announces new features for “Remote Guard” parental control settings in realme UI

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Realme, OPPO’s sub-brand, now has an official website. The website went live today and includes information about the brand.

According to the CEO of Realme, Sky Li, the brand is targeted at young people around the globe. Li used to be the head of the overseas market at OPPO before leaving OPPO officially.

While he does make it sound like Realme is a separate brand independent of OPPO, it actually isn’t. The company’s only phone at the moment, the Realme 1 has OPPO’s branding on it which confirms the fact that it is actually a sub-brand and not independent of its parent company. OPPO itself is one of the companies owned by BBK Electronics, who owns the Vivo and OnePlus brands.

Apart from the website that went live today, a photo of the manufacturer’s next phone, the Realme 2 leaked. Hours after that, another photo, this time of its retail box, also surfaced online. The image shows the phone will come in a red and white box with a large and bold “2” on top and the Realme brand at the bottom.

READ MORE: OPPO F9 is official with 6.3-inch waterdrop display, VOOC flash charging and AI 25MP selfie camera

Sadly, the image doesn’t show if there are specs of the phone on the box. However, the image that leaked earlier today revealed the phone will have a notch, dual rear cameras, and a rear-mounted fingerprint scanner. It will surely sell for much higher than its predecessor but we believe it will still be priced under INR 20,000 (~$285).

(Source)

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