Smartphone shipments Archives - Gizmochina

Smartphone shipment in China finally saw a Year-Over-Year growth in Q1 2024 after 11 quarters

Debasish — Mon, 06 May 2024 08:54:28 +0000

Market research organization TechInsights released a report showing that China’s smartphone market saw a 1% growth year-over-year in Q1 2024. While it seems to be a very small improvement, it has ended an 11-quarter streak of annual declines. The recovery is reportedly driven by a normal product launch cycle and improvements in the supply chain.

According to the report, Oppo come on top with a market share of 16.9%. The second, third, and fourth positions are occupied by Honor, Huawei, and Vivo with market shares of 16.7%, 16.6%, and 16.1% respectively. Xiaomi ranked fifth with a market share of 15.0%, and Apple fell out of the top five with a market share of 13.7%.

According to the market research firm TechInsights, the top six smartphone manufacturers collectively accounted for 95.1% of the market share. This is up from 93.7% of the previous year, which indicates an increase in market concentration.

Reportedly, smaller smartphone manufacturers in the country are facing challenges inside their home country. It could be a reason behind Meizu shifting its focus from building traditional smartphones to developing AI hardware.

Speaking of the first three months of 2024, Honor and Huawei took first place with a close 17.1% and 17% market share respectively, according to reports from market research firm IDC. This is followed by Oppo, Apple, and Vivo that has market share of 15.7%, 15.6%, and 14.6% respectively.

Not to mention, Huawei is quickly regaining its lost position in the country and is also reportedly planning to expand its business outside the country amidst the US trade restrictions. While the business is not possible in the US, the company is still ‘booming’ in Europe.

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Apple and Honor Secures Top Spot in China’s Smartphone Shipments for 2023, Reveals A New Report

Simranpal Singh — Thu, 25 Jan 2024 07:37:27 +0000

Apple is sustaining its top position in China’s smartphone shipments for the year 2023 after excelling in global smartphone shipments. A new report from IDC reveals that Apple and Honor managed to secure ~ 35% of the market share in China for the last quarter of 2023 and the whole year if we conclude. Alongside the market share, the new reports also shed light on the industry’s trends throughout the year.

In the final quarter of 2023, Apple maintains its stronghold, capturing a 20.0% market share despite a slight 2.1% YoY dip. Honor, securing the second spot with a 16.8% share, navigates the market with a marginal 0.9% YoY decline. However, Vivo faces an 8.4% YoY decrease, holding onto a significant 15.7% share. The standout performer is Huawei, with a remarkable 36.2% YoY growth, claiming a 13.9% share. OPPO faces challenges with a 16.1% YoY drop, while the collective share of other players sees a noteworthy 20.0%, reflecting a diverse market.

For the entire year, Apple and Honor secured the top positions, with 17.3% and 17.1% market shares, respectively. Apple, despite a 2.2% YoY decrease, maintains its influence, emphasizing brand loyalty. Honor faces a 10.3% YoY decline, grappling with challenges while sustaining a formidable market presence. OPPO, Vivo, and Xiaomi navigate through market shifts, adapting strategies to retain their positions. The collective share of other players witnesses substantial 19.0% YoY growth, underscoring a vibrant ecosystem.

Chinese brands like Xiaomi, Vivo, and Oppo are more popular globally than in their home countries. Among these, Xiaomi has managed to rake in 145.9 million sales in the global shipments chart, consolidating its third position.

The figures from Q4 2023 and the full year depict a market in flux, with established players adapting to dynamic consumer preferences. While Apple and Honor maintain their prominence, the rise of Huawei and the resilience of other players highlight the industry’s diversity. Amidst a contraction in the annual market, the smartphone landscape remains vibrant and multifaceted.

The trends seem to change with the onset of generative AI features, customization options, and AI-powered performance improvements. It would be interesting to see what the future holds for the tech industry with these magnanimous upcoming AI changes.

Tecno Climbs to the Top with 39% Revenue Growth, 190% Net Profit Surge, 62% Shipment Increase

Oğuz Çakır — Tue, 05 Dec 2023 16:45:27 +0000

Tecno continues to expand its product lineup. For example, the company recently introduced the Spark Go 2024. With this and similar models, Tecno aims to increase its market share in the smartphone industry, and it’s making significant strides in that direction. According to the latest reports, Tecno’s parent company, Transsion Holdings, had its most successful quarter in Q3 2023, demonstrating impressive financial performance. Here are the details…

How TECNO’s Premiumization & Regional Expansion Catapulted Transsion to Its Best Quarter Ever

According to Counterpoint’s report, in the third quarter of 2023, Tecno’s revenues saw a significant increase of 39% compared to the same period last year, reaching RMB 17.99 billion. The net profit also experienced an impressive growth of 190% YoY, totaling RMB 1.34 billion. This notable success was fueled by an enhanced gross profit margin of 25.2%, attributed to the shift towards higher-priced smartphones and the expansion into more lucrative markets. Tecno, Transsion’s leading brand, played a pivotal role in this outstanding performance, achieving a remarkable 62% YoY increase in smartphone shipments across all regions.

The significant growth in smartphone shipments played a crucial role in Transsion’s overall performance, experiencing a noteworthy 36% increase. Tecno saw a remarkable boost in its global market share, reaching 4% and securing the 9th position among smartphone brands. This achievement becomes even more impressive when considering that Tecno’s market share tripled in just three years.

Tecno’s success can be attributed to a strategic focus on two key areas: premiumization and regional expansion. The company has shifted towards offering higher-value smartphones, with nearly all Tecno devices now featuring 4G or 5G connectivity. The volume of 5G smartphones has witnessed a staggering growth of over 600% year-over-year. Furthermore, sales of Tecno’s premium Camon and Phantom series have increased by 53%, highlighting the brand’s appeal in the high-end segment.

Tecno’s venture into the foldable smartphone market has been a contributing factor to its success. The launch of two foldable smartphones, one at MWC and another in Singapore, has not only enhanced its global image but also demonstrated its ambitious outlook. Notably, the Phantom V Fold, Tecno’s most affordable foldable smartphone, has garnered attention for its impressive display, lack of creases on the inner screen, commendable battery life, and overall performance. These features align with Tecno’s strengths in the lower-priced segments, indicating its potential to compete effectively in the premium market.

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Smartphone Shipments Decline Narrows in Europe; Market to Move Towards Greener Pastures in 2024

Simranpal Singh — Tue, 28 Nov 2023 08:58:29 +0000

A new Canalys report unveils the continuous decline in smartphone shipments but hints at a slight increase in demand next year. It also cites that the decline has been narrowed to 6%, with total shipments reaching 32 million in Q3 2023. However, Samsung and Apple retained their top positions with a market share of 25% and 22%, respectively. Xiaomi, Motorola, and TCL garnered good sales in the quarter, and their overall sales are expected to grow in Europe.

Must See: Four iPhones Among The Best-Selling Flagship Phones In Q1, 2023: Canalys

Samsung and Apple Sales Saga in Europe – Q3 2023

There have been challenges for Apple and Samsung this quarter, as the retailers tried to reduce stocks of old smartphones, which led to a decline in shipments. Even Samsung’s strategy to shift focus from the Galaxy A Series to the more profitable mid-range smartphone, the S Series Flagship, and foldable led to a resilient demand. For Apple, the USB Type-C cable-led iPhone 15 increased its shipments by 59%. But, to reduce overstocking of iPhone 14 and older models, the retailers paused the shipments, which led to an overall decrease in shipments in Q3 2023.

Samsung remained at the top with 35% overall smartphone market share, and Apple at 22%. Xiaomi’s strong demand in the mid-range with its Redmi Series led to fetching 19% of the market share. Motorola and TCL gained 5% and 3% market share, respectively.

Meanwhile, Xiaomi, Motorola, and TCL registered significant growth in shipments, but it was limited to the low-to-mid-range segment. Buffer created by Samsung’s focus shift from low-end to high-end market paved the way for these OEMs to usher. Xiaomi gained the largest chunk with the sale of Redmi and Redmi Note 12 models in the Central and Eastern Europe regions. Motorola maintained its prowess with its best quarterly performance and registered a 30% YoY increase in shipments.

Better 2024 for Smartphone OEMs in Europe

“Canalys predicts the market will grow by 4% in 2024. The rest of this year remains important for vendors seeking to redeem their performance in 2023, start 2024 with positive momentum, and clear out channel inventory ahead of new product launches in the first half of 2024,” said Runar Bjørhovde, Analyst at Canalys.

Though the year 2023 remained not so well for the smartphone companies globally, as per the market experts, the European market will improve in 2024. It will move 4% up due to a refresh cycle of the mid-range devices bought in 2020 and 2021. Other reasons and the market’s positive momentum will further fetch good sales in the coming year. Even the ongoing festive season and enticing discounts are luring customers to grab or replace their smartphones.

Middle Eastern Smartphone Market Grows Despite Global Downturn

Simranpal Singh — Tue, 28 Nov 2023 08:04:36 +0000

This year, there has been a decline in the number of smartphones shipped around the world. Sales of smartphones have been falling in every major market, including those in North America, Europe, and Southeast Asia. Following the ongoing festive sales, there’s a slight chance of improvement, but the overall year remained sluggish for global shipments. Surprisingly, the Middle Eastern smartphone market defied the global smartphone market signals and registered a 21% annual growth in Q3 2023.

Must See: Global smartphone market shows signs of recovery in 2024: Canalys

Middle-East Smartphone Shipments Details

As per a new Canalys research report, smartphone shipments in Middle Eastern countries (excluding Turkey) have registered a significant growth of 21%, with 12.0 million shipments. An increase in business growth due to local demand is one of the primary reasons behind the growth. Job and business opportunities have exceptionally increased in recent times, unaffected by falling oil prices.

The markets in Iraq and Saudi Arabia soared to historical highs, with 57% and 46% growth on a year-over-year basis, respectively. Surprisingly, despite some limitations and challenges while importing in US dollars, Iraq gained maximum growth. Meanwhile, the United Arab Emirates market registers only a 2% increase in shipments which is mostly fueled by increased tourist footfall. Qatar and Kuwait show a slight decline due to subdued demand in both countries.

Samsung accounts for 31% of the total smartphone shipments in Q3 2023. It is followed by Transsion with 22% share, Xiaomi with 15% share, Apple with 11% share, and Realme in 5th position with a mere 4% share.

Inclination towards Budget Smartphones in Middle-East

Unlike Southeast Asian markets, the Middle East is more inclined towards budget smartphones which translates to under $200 market. The maximum sales are garnered by Chinese brands such as Xiaomi, Transsion, and Honor.

“TRANSSION is steadily increasing its footprint in response to the expanding mass-market segment amid broader economic uncertainties. Infinix introduced exclusive models with Noon in Saudi Arabia, while Tecno promoted its Camon 20 with enhanced incentives in Iraq. While Xiaomi and HONOR strive to penetrate the premium market with enticing incentives and aggressive promotions, luring customers away from established brands demands persistent investment,” reveals Manish Pravinkumar, Dubai-based Senior Consultant at Canalys.

Motorola further increases its growth in the enterprise businesses in the GCC region. However, Samsung and Apple remained at their respective positions with their extensive distribution network and ecosystem strategy, respectively.

Further, emerging brands are working on their marketing campaigns to garner sales. While Oppo and Honor are bringing foldable to the market to compete against Samsung’s prowess. However, “consumers in markets such as Qatar, Kuwait and Saudi Arabia will still hesitate to switch brands. Affordability, aspirational value and availability will be pivotal factors for emerging players, with schemes such as Buy Now Pay Later gaining traction through platforms such as Tabby and Tamara, proving beneficial for both retailers and consumers, “said Pravinkumar.

The Global Smartphone Market’s Mass Extinction: 500 Local Smartphone Brands Disappeared in 6 Years

Oğuz Çakır — Mon, 25 Sep 2023 21:28:58 +0000

If you’re a regular Gizmochina reader, you might have noticed that we often mention how fierce the competition is in the smartphone market. Yet, many of you probably think we’re mainly talking about the rivalry between tech giants like Samsung, Apple, and Xiaomi, and might not take our words too seriously. However, a study by Counterpoint reveals the intensity of this competition. According to the published report, nearly 500 brands exited the smartphone market from 2017 to 2023. Here are the details…

Local Brands Vanish as Global Giants Dominate Smartphone Market

If you asked any of you to name companies competing in the global smartphone market, you’d probably give us a list of 10-20 brands, mostly consisting of major manufacturers. However, the global smartphone market is a much more fierce battlefield than you might think. Today, around 250 manufacturers worldwide are competing for a share of this market. This number was once much higher. Not so long ago, in 2017, there were over 700 brands vying for consumer attention, and within a six year, 65% of them exited the market.

Of course, there are many reasons for this decline, and some aren’t as bad as you might think. First, let’s consider why there were so many manufacturers at one time. The ever-increasing popularity of smartphones and the steadily growing numbers each quarter prompted many local and global companies to try their luck in this market.

I’m sure that no matter which country you read this from, a few manufacturers who normally did something else but at some point released their own Android phone will come to mind. In fact, these local smartphone brands were once hailed as titans in their own regions. However, they have been the main casualties in this market evolution.

Unfortunately, the rise of global brands and their expansion into more markets, coupled with their ability to produce better phones, has made it harder for local producers. Moreover, the sheer size of these global tech giants has allowed them to offer models with a higher price-to-performance ratio.

As a result, local brands which once dominated their markets have seen their market share decline, or have even exited the market entirely. Additionally, these local manufacturers, already lagging in advertising, have fallen further behind due to the absence of celebrity brand ambassadors and significant marketing events.

In the process we discussed, numerous reasons stood in the way of companies’ success, with the final blow coming from the Covid-19 pandemic. Even though there was an increased global demand for technology products and manufacturers struggled to meet this demand, disruptions in the supply chain and other economic issues impacted smaller producers even more.

As a result, 65% of brands that were producing their own smartphones in 2017 have now exited the market. This decline isn’t solely due to a crisis, especially considering there are still over 250 manufacturers. However, to protect consumers, competition shouldn’t be compromised, and the number of brands should not decrease much further.

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Apple Trumps Over Samsung & Sharp in Smartphone Shipments for Q4 2022

Anubhav — Thu, 09 Mar 2023 06:48:37 +0000

IDC Japan Co., Ltd., an IT research company located in Tokyo, has recently released data on the shipment volume of conventional smartphones in the domestic market for the fourth quarter (October to December) of 2022, as well as for the full year of 2022.

According to the report, the total shipments of conventional mobile phones and smartphones in the fourth quarter of 2022 decreased by 15.8% year-on-year to 8.6 million units. The shipments of smartphones were 8.5 million units, down 16.0% year-on-year. The decline in shipments is attributed to various factors, including the end of discount campaigns by many distributors and mass retailers, the rise in the price of new products due to global inflation, and the anticipation of a decline in demand.

Apple topped the list of vendors for the quarter with 51.2%, followed by Sharp with 1.2 million units shipped (13.8% share), Samsung with 750,000 units shipped (8.7% share), FCNT with 730,000 units shipped (8.5% share), and Sony with 560,000 units shipped (6.5% share). For the full year of 2022, the shipment volume was 34.3 million units, down 8.1% from the previous year. Apple continued to lead the market with 16.6 million units (48.4% share), followed by Sharp with 3.8 million units (11.1% share), FCNT with 3.5 million units (10.3% share), Samsung with 3.1 million units (9.0% share), and Sony with 2.6 million units (7.5% share).

Although Apple’s shipments decreased by 3.8% from the previous year, the company still managed to ship 16.6 million units, which is considered a good result in recent years. FCNT, Samsung, and Sony saw significant increases in shipments, with FCNT up 34.1% year-on-year and Samsung up 17.7% year-on-year.

In conclusion, the domestic mobile phone market remained at a high level in 2022, despite the various challenges faced by the industry, including global inflation, supply chain disruptions, and soaring material prices. However, the price of smartphones is dropping at an accelerated pace, and manufacturers are keen on discovering new technologies to raise the price of devices.

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Global Smartphone Shipments to fall by 4% in 2023: Report

Sean — Wed, 01 Feb 2023 12:35:54 +0000

Gartner has just released a new report that projected the worldwide shipments of the total devices, which includes PCs, tablets, and smartphones. This report revealed that the negative trend and decline of the smartphone market will continue in 2023 as well. So here are all the details.

Just a while back, we had covered another report that revealed that the global smartphone shipments had fallen by 11.3 percent year on year in 2022. However, it appears that this trend might continue to this year as well. The report from Gartner states that the smartphone shipments will decline by 4 percent in this year. On the other hand, the worldwide device shipments are also expected to fall by 4.4 percent overall.

According to Ranjit Atwal, Senior Director Analyst at Gartner, “The depressed economic market will continue to dampen demand for devices throughout 2023. In fact, end user spending on devices is projected to decline 5.1 percent in 2023. Just as business confidence was beginning to recover after the worst of the pandemic, it has now fallen significantly in most regions. We do not expect relief from inflation and the bottom of the recession to occur until the fourth quarter of 2023.”

This downward trend affects every categories including the PC, tablet, and not just the mobile phone. The former will see a 6.8 percent shipments, while the latter will have a 2.9 percent decline this year. In other words, the market expectations are quite pessimistic for this year as well.

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iPhone Shipments Dominated The Premium Smartphone Market in Southeast Asia

Oğuz Çakır — Mon, 21 Nov 2022 12:06:46 +0000

The smartphone market continues to grow. The biggest contributor to this growth is usually mid-range and entry-level models, but according to the latest report from Counterpoint, the number of premium smartphone users in Southeast Asia is increasing significantly. The region’s shipment of premium smartphones (more than $400) increased 29% year-on-year in the third quarter of 2022.

Premium smartphone shipments grow 29% year-on-year in Q3 2022 in Southeast Asia markets

According to Counterpoint Research’s Southeast Asia Monthly Smartphone Channel Share Tracker, premium smartphone shipments (more than $400) in Southeast Asia increased 29% year-on-year in the third quarter of 2022. iPhone 14 series and the other flagship models have a large share in this rise. Unfortunately, the high sales of expensive phones could not prevent the decline in the market.

Counterpoint Research Southeast Asia Monthly Smartphone Channel Share Tracker

Samsung shipments fell 13% year-on-year, while Apple’s shipments rose 63% year-on-year in all major countries. 5G technology was another factor affecting sales in some regions. Demand for 5G is slow in some countries such as Indonesia and Vietnam, while it is much faster in Thailand and the Philippines, where the network is better. However, features such as the processor, RAM, internal storage, battery capacity and charging speed are much more important for users. Most people look at these features while shopping and choose the most suitable model for them.

Counterpoint Research Southeast Asia Monthly Smartphone Channel Share Tracker

Total smartphone shipments fell 10%

Total smartphone shipments fell 10% year-on-year in the third quarter. Economic problems are behind the decline; Southeast Asia is still facing macroeconomic headwinds, and some countries’ investments have slowed down, including FDİ (foreign direct investment) volumes. Unfortunately, the high sales expectation in September was also not met, but positive developments are expected in the last quarter due to Black Friday.

Commenting on the economy, Senior Analyst Glen Cardoza said, “Most Southeast Asian countries like Indonesia, Thailand and Philippines raised interest rates in Q3 2022 to ease the blow of rising prices on the common consumer. Inflation during the quarter was an average 5% in most SEA countries, which is not alarming but did take its toll on consumers.

“Prices for fuel, overall logistics and staple items went up, causing consumers to hold on to their wallets and defer big expenses like smartphones. The majority of such consumers are blue-collar workers or from economically weaker sections. While a country like Thailand is struggling to regain pre-COVID volumes due to depleted tourism levels, Vietnam has shown a 13% GDP growth in Q3. The effect of the same is reflected in the smartphone shipments in the last few months.”

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Indonesia’s Smartphone Shipments Drop 21% But OPPO Retains the Lead

Oğuz Çakır — Tue, 15 Nov 2022 12:18:36 +0000

Indonesia’s smartphone market is going through a very interesting period. According to Counterpoint’s Monthly Indonesia Smartphone Channel Share Tracker, smartphone shipments in the country decreased by 21% year-on-year in the third quarter of 2022. However, despite the 21% decline, OPPO retains its leadership and growth rate in Indonesia’s smartphone market.

Chinese smartphone manufacturers continue their growth in Indonesia

The disappointing results in Indonesia are due to macroeconomic conditions and currency problems. The impact of these economic conditions had lessened during the COVID-19 lockdowns last year, and the market experienced significant growth. However, as the restrictions were lifted, shipments fell again.

Source: Counterpoint Monthly Indonesia Channel Share Tracker, Q3 2022

When we look at the report, we see a decrease in the shipments, especially affordable models. There is a 38 percent decrease in the shipment of phones with a price of $150 and below. The situation is not much different when we look at the $150-$249 band. There is a rise only in the premium phone segment

In Q3 2022, Samsung and OPPO led the $500-$699 segment with a share of 63%. And finally, Apple and Samsung are the leaders of the phone market with a price of $700 and above at 19%. Commenting on the price range dynamics, Senior Analyst Febriman Abdillah said:

“The $500-$699 price segment can be an attractive market given its high growth in economically turbulent times. In Indonesia, OEMs offer specifications like 8-12GB RAM, 256 ROM, 4000-6000mAh battery capacity and 5G capability. These in-demand specs can help in better targeting of consumers.”

5G continues to rise

The 5G smartphone market in Indonesia reached 25% in the third quarter of 2022. 5G smartphone shipments increased 42% year-on-year. The growth was mostly driven by models for $250-349. Especially models such as Galaxy A33 series, M33 series and vivo Y75 have a great impact on this rise.

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Samsung Reportedly Plans To Reduce Its Smartphone Shipments By 13%

Jeet — Mon, 14 Nov 2022 05:37:52 +0000

Samsung, the world’s leading smartphone maker for years, has not been able to sell as many smartphone units as it had planned because of several reasons, including the supply-chain issue caused by COVID-19 and the dull economic outlook in several countries.

As global smartphone shipments have declined, affecting almost all companies, the South Korean giant Samsung isn’t immune. A new report from Taiwan Economic Daily (via ITHome) claims that the company plans on reducing its smartphone shipments next year.

As per the report, Samsung is planning to reduce its smartphone shipments in the year 2023 by 13 percent, which roughly turns out to be 30 million units. This is mainly because of the decline in the smartphone market, because of which the company isn’t able to sell as many smartphones as it had planned, and the market continues to see weaker demand.

While Samsung was able to increase its market share in terms of shipments for the third quarter of this year (Q3 2022) compared to the previous quarter (Q2 2022), the company saw an overall decline of around eight percent when compared year-on-year.

It isn’t just Samsung that is bearish on the market situation. Some smartphone component suppliers, including Japan-based Murata and Taiwan-based Yageo, Tongxin Electic, and Duntai, among others, also share similar sentiments.

Murata, a leader in passive component MLCC (Multilayer Ceramic Capacitors), which provides electronic modules and components for Apple iPhone, Samsung smartphones, and others, has warned that smartphone demand in Greater China will not show signs of recovery and it will continue to see the decline next year.

Tongxin Electric, a mobile phone sensor component supplier, has said that it may need more than two to three quarters to destock. The company estimates that in the second quarter of next year or at the end of the third quarter, the related business of the company will rebound.

Samsung continues dominating global smartphone market with 23.4% market share

Jeet — Mon, 11 Jul 2022 02:33:30 +0000

Samsung has been the leading smartphone manufacturer for years now and the company continues to dominate the global markets as the South Korean giant remained at the top spot for the first quarter of this year.

As per the latest report from International Data Corporation (IDC), Samsung remained the leading smartphone manufacturer globally with a 23.4 percent market share and shipments of 73.6 million units in Q1 2022.

Samsung Galaxy S22 Ultra

The shipments of 23.6 million units for Samsung indicate a decline of 1.2 percent year-on-year as the company had shipped 74.5 million units in the first quarter of 2021.

Apple has grabbed the second position with an 18 percent market share and total shipments of 56.6 million iPhones from January to March this year. Unlike Samsung, Apple grew its shipments by 2.2 percent in the first quarter of this year.

Xiaomi, OPPO, and Vivo come in at third, fourth, and fifth positions respectively. Xiaomi captured a 12.7 percent market with 39.9 million shipments while OPPO shipped 27.4 million units for an 8.7 percent market share. Vivo had a market share of 8.1 percent as the company shipped 25.3 million units.

Similar to Samsung, all three Chinese smartphone makers show a decline in shipments when compared year-on-year with Vivo seeing a massive decline of 27.7 percent, followed by OPPO 26.8 percent drop, and Xiaomi with a 17.8 percent decline.

According to Nabila Popal of IDC, the companies are struggling in the market because of the supply chain issues for core components of making smartphones. She also hints at the reduced consumer demand because of the current economic condition and global inflation.

Report: Philippines Smartphone Shipments Dropped 5% YoY in Q1 2022, Samsung retained the lead

Anurag — Fri, 27 May 2022 09:18:58 +0000

Philippines Smartphone Shipments are down by 5 percent year-on-year (YoY) in the Q1 of FY22 amid Shortages of critical components and COVID-19 restrictions in China. However, despite the dip in the shipments, Samsung has continued to be the market leader, followed by Realme and Oppo.

A report from Counterpoint research says that the Philippines’ smartphone shipments have decreased 5% YoY and 13% QoQ in Q1 2022. Following seasonal norms, the quarter began slowly. However, new product launches in the second half of the quarter resulted in most companies improving their overall offline and online channel shipments, As per the report.

Samsung retained the lead in the first quarter of 2022 with a 26.4 percent share, thanks to the launch of the A-series and S22 series, the report states. Realme secured the second spot with 21 percent market share. OPPO took the third spot in terms of smartphone shipment in the Philippines with a 15.4 percent market share.

On the other hand, Vivo and Xiaomi captured the fourth and fifth spots in the country’s smartphone market with 14.4 percent and 9 percent market share, respectively in Q1 2022.

“Samsung maintained its lead in the market due to its promotions and better performance of its S22 series. realme’s performance improved due to its affordable smartphones, especially its C series. Chinese players including Xiaomi, OPPO, Vivo and realme launched various promotion campaigns on the online channel, especially on Shopee and Lazada, which also contributed to their shipments” said Akash Jatwala, Research Analyst with Counterpoint. “The e-commerce sector is growing fast in the region. The online channel accounted for around 19% of the total shipments in Q1 2021, growing about 28% YoY,” Jatwala further added.

COVID-19 restrictions in China, as well as global inflation, may have an influence on smartphone shipments in the coming months. As a result, shipments may fall slightly year on year in Q2 2022. With consumer sentiment improving, the Philippines’ GDP increased by 8.3 percent in the first quarter of 2022. An increase in YoY shipments is expected in the next quarters, according to the report.

Honor leads smartphone shipments in the Chinese market in Q1 2022: Canalys

Jeet — Fri, 29 Apr 2022 05:00:40 +0000

Honor became an independent brand from Huawei a couple of years ago and the company has been launching new devices at regular intervals in an attempt to recapture the lost market share in China as well as globally.

It appears to have achieved its goal in the Chinese market. As per the new report coming from Canalys, Honor has emerged as the leading smartphone brand in terms of shipments in the Chinese market in the first quarter of this year.

The company shipped 15 million units of smartphones in Q1 2022 and managed to have a massive growth rate of 205 percent. OPPO, which also includes OnePlus, shipped 13.9 million units to grab the second spot in the market.

Apple closely comes in at the third position with 13.8 million shipments, making it into the top three smartphone brands list for the Chinese market. Vivo and Xiaomi grab the fourth and fifth positions with 12.2 million and 10.6 million shipments respectively.

Overall, the Chinese market witnessed a massive year-on-year decline of 18 percent and a month-to-month decline of 13 percent in the first quarter of this year as the market saw shipments of only 75.6 million units.

Along with launching new popular models like the Honor 60 and X30 series, the company has been focusing on regaining the market share and for that. Along with the online, Honor is also trying to expand its footprint in the offline space to reach more customers.

Not iPhone, but Samsung Galaxy A12 was the most shipped phone in 2021: Report

Pranav — Sat, 19 Mar 2022 14:09:22 +0000

This Samsung budget smartphone has reportedly taken over the likes of Apple’s iPhones and has become the most shipped smartphone in 2021. The smartphone in question, surprisingly, is the Samsung Galaxy A12. The device that debuted in late 2020 has topped the most shipped phone list by a figure of whopping 50 million+ units.

As per Omdia’s report for 2021, the Samsung Galaxy A12 is the most shipped phone. Samsung has reportedly shipped 51.8 million units of the device and has taken over the second most shipped device, the Apple iPhone 12. Interestingly, the iPhone 12’s selling price is five times higher than the Galaxy A12. The average selling price of the Galaxy A12 is $160 over iPhone 12’s $851.

Speaking of the iPhone 12, the phone’s 41.7 million units were sold in 2021. Next up is its successor, the iPhone 13 with 34.9 million units sold. The iPhone 11 comes fourth with 33.6 million units sold.

After three flagships, the phone that grabbed the fifth spot was the entry-level, Redmi 9A. It is the cheapest most shipped phone on this list with an average selling price of $78. The iPhone 12 Pro Max, iPhone 13 Pro Max, iPhone 12 Pro, and iPhone 13 Pro come after that. Lastly, the 10th phone in Omdia’s list is the Samsung Galaxy A02, again an entry-level device.

Notably, the most expensive phone shipped as per the list is the iPhone 13 Pro Max. As said earlier, the Redmi 9A is the cheapest.

Samsung Galaxy A12

Samsung’s top spot in this list shows that the budget A-series phones are quite popular. From 2019, the company focused on the A-series over the J-series and the A-series’ market share seems to have grown steadily ever since. That said, we expect to see more A-series phones to get in such reports as Samsung continues to focus on its mid and budget-range segment globally.

India sees 11% growth in smartphone shipments in 2021; Xiaomi leads with 24% share

Jeet — Wed, 02 Feb 2022 03:30:27 +0000

Smartphone shipments in the Indian market have witnessed a growth of 11 percent year-on-year in the year 2021, despite several issues hitting the smartphone industry, ranging from a shortage of components to supply chain disruption.

The latest report from Counterpoint Research adds that the country saw shipments of 169 million units in 2021. However, the shipments in the fourth quarter (i.e. Q4 2021) witnessed a decline of 8 percent.

Chinese brand Xiaomi managed to retain its position at the top, covering a 24 percent market share. Unlike previous years, the company’s growth was quite limited to just 2 percent year-on-year.

The good news for Xioami is that the company managed to get more share in the premium segment this time, witnessing a massive growth of 258 percent. It’s noteworthy that the report considers devices priced above ₹30,000 as premium phones.

South Korean giant Samsung came in second with a market share of 18 percent while Vivo took the third spot as the company managed to capture about 15 percent of the market share, followed by Vivo’s sister companies Realme and OPPO with 14 percent and 10 percent market share respectively.

Talking about the 5G smartphones, Samsung emerges as the leading brand in the Indian market in Q4 2021. The South Korean giant also led in the mid-range segment with a 28 percent market share. The brand also managed to grow its share by triple digits in the foldable smartphones category.

Apple emerged as the fastest-growing smartphone brand in 2021 with 108 percent year-on-year growth. It led the premium segment in India with a massive 44 percent market share and the brand is now getting aggressive in the country, which could further help cement its position in the premium category.

Apple becomes leading smartphone brand in China with 23% market share

Jeet — Thu, 27 Jan 2022 04:12:11 +0000

Apple, which has had a good year with the launch of the iPhone 13 series models in the market, has now emerged as the leading smartphone brand in the Chinese market for the fourth quarter of 2021.

According to the report from market research firm Counterpoint Research, Apple had a record-high market share in China in the fourth quarter of 2021, covering around 23 percent of the total smartphone market.

This indicates a year-on-year growth of 32 percent for the US-based tech giant. The report says that Apple’s pricing strategy helped to perform better in China, along with the exit of Huawei from the premium segment, making room for Apple to capture its market share.

Following Apple is China’s own Vivo with a 19 percent market share. The third spot has been captured by OPPO, having a 17 percent share. Both Vivo and OPPO have witnessed a decline of 6 percent year-on-year.

Honor has rapidly recaptured its position in the market and is now the fourth-largest smartphone brand in China, having a 15 percent share. The company also witnessed an impressive 50 percent YoY growth.

Xiaomi, Huawei, and Realme stand at fifth, sixth, and seventh positions respectively with 13 percent, 7 percent, and 3 percent market share. Other brands make up for the remaining 4 percent market share.

While brands like Apple, Honor, and Realme saw growth in Q4 2021, the overall Chinese smartphone market witnessed a 9 percent decline. However, for the entire year of 2021, Vivo emerged as the leading brand with a 22 percent market share, followed by OPPO, Apple, Xiaomi, Honor, Huawei, and Realme.

Global smartphone shipments decline 6.7% YoY in Q3 2021, reports IDC

Jeet — Fri, 29 Oct 2021 03:14:52 +0000

International Data Corporation (IDC) has today released a new research report revealing mobile phone market shipments for the third quarter of this year, i.e. Q3 2021. The report reveals that 331.2 million units were shipped in the third quarter, representing a 6.7 percent decline year-on-year.

The numbers are worse than the analysts’ expectations of a 2.9 percent decline for Q3 2021. The report is citing the global supply chain issues, shortage of components, and seasonal factors as the primary reasons for the decline.

Samsung Galaxy S21 Plus

The report further adds that the regions like Central Europe, Eastern Europe, and the Asia-Pacific region (excluding Japan and China) saw the largest year-on-year decline of -23.2 percent and -11.6 percent.

However, markets like the United States, Western Europe, and China saw an overall decline of -0.2 percent, -4.6 percent, and -4.4 percent respectively. This is because these regions are valued more by the suppliers.

South Korean giant Samsung remains the market leader with shipments of 69 million units, covering 20.8 percent of the market share in the third quarter of this year. The company witnessed a decline of 14.2 percent year-on-year in Q3 2021.

Apple takes the second spot with 50.4 million shipments and a 15.2 percent market share, registering a 20.8 percent year-on-year increase. Xiaomi, the Chinese brand, shipped 44.3 million units, capturing a 13.4 percent market share and registering a 4.6 percent drop.

Vivo and OPPO tied for the fourth position, with shipments of 33.3 million units and 33.2 million units, respectively, with market shares of 10.1% and 10.0%. The shipments for Vivo grew by 5.8% year-on-year, while OPPO‘s shipments increased by 8.6% year-on-year at the end of the third quarter.

Counterpoint Research recently released a report for the smartphone shipments in the Chinese market, which witnessed 76.5 million shipments in Q3 2021, a 9 percent year-on-year decline, and a 3 percent month-on-month increase.

In the Chinese market, Vivo leads with a 23 percent market share, while OPPO grabs the second spot with a 20 percent market share. Honor and Xiaomi are in the third and fourth position with 15 percent and 14 percent market share, respectively.

Xiaomi becomes the leading smartphone brand in Thailand with 21% market share in Q2 2021

Jeet — Mon, 16 Aug 2021 05:24:37 +0000

Continuing its bull run, Xiaomi has now become the leading smartphone in Thailand. As per the report from Canalys, China-based Xiaomi captured 21 percent of the market share in the second quarter of this year, surpassing Samsung for the first time.

OPPO managed to take the second position with a 19 percent market share while Samsung slipped to the third spot. Vivo and Realme are ranked fourth and fifth, completing the list of the top five smartphone brands in Thailand.

Xiaomi managed to take the pole position in Thailand as the company’s shipments in the second quarter increased by 200 percent year-on-year. Interestingly, Xiaomi was the only brand to have positive shipment growth as OPPO, Samsung, Vivo, and Realme registered a decline of 2%, 15%, 31%, and 28% respectively.

The smartphone shipments for Xiaomi are also growing tremendously in Latin America, Africa, and Western Europe, witnessing 300%, 150%, and 50% respectively. Now, the company is facing tough competition from OPPO and Vivo as they are set to start an extensive campaign to increase their market share.

Globally, Xiaomi has become the second-largest smartphone brand, overtaking the technology giant Apple with a massive 83 percent jump in shipments. It also emerged as a leading brand in Europe with 12.7 million units shipped in Q2 2021, registering a 14 percent year-on-year growth. Not just that, for the month of June 2021, the company dethroned Samsung to become the world’s leading smartphone brand.

Xiaomi leads 5G Android smartphone market in Q2 2021 with almost 26% market share

Jeet — Tue, 10 Aug 2021 06:30:12 +0000

Xiaomi has been on a roll this year and has been reaching new heights in terms of business and growth. The company recently became the world’s leading smartphone brand for the month of June 2021, marking the first time Xiaomi is leading charts globally.

Now, a new report from Strategy Analytics claims that Xiaomi was the world’s leading 5G Android smartphone manufacturer in the second quarter of this year, i.e. Q2 2021, capturing almost 26 percent of the market share.

The report adds that a total of 95 million 5G Android smartphones were shipped globally in Q2 2021 and among those, about 24 million units were shipped by Xiaomi, making in the leader of the market in this segment for the said time duration.

Over the past nine quarters, Xiaomi cumulatively shipped 70 million 5G smartphones, placing it close behind the South Korean giant Samsung which managed to ship 77 million units in the same timeframe.

Huawei, the Chinese technology giant remains cumulative 5G Android smartphone leader with shipments of 95 million units globally over the past nine quarters. However, the company is quickly losing its grip because of the US-imposed sanctions. This is opened doors for other manufacturers, including OPPO, Vivo, Honor, Realme, and more.

Lenovo (including Motorola) is the leader when it comes to 5G smartphone growth as the company’s shipments witnessed a growth of 3480% annually in Q2 2021, with shipments of 1.8 million units for the quarter.

Realme ranked second in annual growth, up 1773% year-to-year in Q2 2021 on volumes of 5.6 million, while OnePlus was placed third in growth with shipment volumes improving 877% annually in the quarter. Honor has also posted impressive numbers of 6.5 million 5G smartphone shipments that too within just two quarters given that it began selling 5G smartphones mid-way through the first quarter of this year.

Foldable smartphone shipments could grow 10x by 2023, claims Counterpoint Research

Jeet — Fri, 06 Aug 2021 05:02:50 +0000

It’s been a couple of years since the foldable smartphone has become a reality. While such devices are quite new, South Korean tech giant Samsung is gearing up to launch its third-generation of foldable phones on 11th August at Galaxy Unpacked event.

The upcoming devices from Samsung are expected to have an improved design and come at a competitive price point. With major improvements and lower pricing, the company is hoping to drive more sales of foldable phones.

A report from Counterpoint Research forecasts that the shipments of foldable smartphones will grow by three times this year compared to last year. However, the number of shipments is still expected to be in single digit, around 9 million.

But in a couple of years, by 2023, there could be 10x growth in shipment of such phones. It adds that Samsung will be dominating the market with more than 88 percent of the market share for foldable devices.

Samsung Galaxy Z Fold3 Render by Evan Blass

Currently, there are only a handful of companies with foldable smartphones and thus, Samsung remains the market leader. However, the South Korean giant will continue to dominate the market with over 75 percent of the market share even after other brands launch their own foldable phones, claims the report.

Samsung seems to be the only major company that is pushing for foldable smartphones to become mainstream. Other smartphone manufacturers like Xiaomi, OPPO, Vivo, and Honor among others are expected to launch their first commercial foldable smartphone late this year but a launch timeline is not available yet. Even Apple is reportedly working on a foldable iPhone which could get launched in 2023.

China sees 78.1 million smartphone shipments in Q2 2021; Vivo becomes the leading smartphone brand

Jeet — Wed, 28 Jul 2021 03:39:59 +0000

International Data Corporation (IDC) has today released a new report revealing data for the smartphone shipments in the second quarter of this year for the Chinese market. It claims that about 78.1 million units were shipped in China in Q2 2021, which represents a decrease of 11 percent year-on-year.

However, the overall shipments in the Chinese market first half of this year stand at 164 million units, which indicates an increase of 6.5 percent year-on-year. Interestingly, Honor has made its entry into the top five smartphone brands in China. This is the first listing of Honor in the report after it split from its parent company Huawei earlier this year to become an independent brand.

Vivo is leading the Chinese smartphone market in the second quarter of this year with shipments of 18.6 million units, capturing about 23.8 percent of the market. OPPO follows closely in the second spot with 16.5 million units and a 21.1 percent market share.

The third brand on the list is Xiaomi that managed to ship 13.4 million units in China in the second quarter of the year, covering 17.2 percent market. Xiaomi was recently ranked as the second-largest smartphone brand globally, overtaking Apple and just behind Samsung.

Apple has managed to ship 8.6 million iPhones in Q2 2021 in China and has covered about 10.9 percent of the market. Honor, making its debut in the list, capturing about 8.9 percent of the market with shipments of 6.9 million units.

Among all these brands, Xiaomi registered the highest growth of 47 percent year-on-year, followed by Vivo at 23.6 percent. OPPO grew by 17.3 percent while Apple registered a growth of 17 percent in China.

Xiaomi overtakes Apple to become the world’s second largest smartphone company

Jeet — Fri, 16 Jul 2021 03:13:58 +0000

Xiaomi has become the world’s second-largest smartphone company in the second quarter of this year, overtaking the tech giant Apple. The report from Canalys Research says that the Chinese company saw a massive 83 percent jump in shipments.

This is the first time Xiaomi is breaking into the top two positions globally when it comes to smartphone shipments. For those who are unaware, the top two positions have historically been dominated by Samsung and Apple.

Huawei had briefly grabbed the second position, overthrowing Apple but soon after that, it started facing sanctions by the United States. The company eventually withdrew from the high-end premium phones market and Xiaomi rushed to fill the gap by launching smartphone switch top-of-the-line specifications and aggressive pricing.

According to Canalys Research, Samsung remained the leading smartphone brand globally with a 19 percent share in the second quarter of this year while Xiaomi managed to increase its market share to 17 percent in Q2 2021. Apple comes in third with 14 percent of the market share in terms of smartphone shipments. OPPO and Vivo are positioned fourth and fifth with a 10 percent market share each.

Ben Stanton, Canalys Research Manager says that the average selling price for Xiaomi is around 40% and 75% cheaper when compared to Samsung and Apple respectively. So, the company managed to grow sales for its high-end devices, such as Mi 11 Ultra.

However, it remains to be seen if Xiaomi manages to keep its position from rivals like OPPO and Vivo which also have the same objective — offering high-end smartphones at an affordable price point. Another advantage that Vivo and OPPO have against Xiaomi is that they are spending a lot of capital on marketing efforts.

Canalys report adds that the Mi 11 series maker has managed to increase shipments by more than 300% in Latin America, 150% across Africa, and 50% in Western Europe.

OnePlus aims to sell 25 million of Nord series smartphones by 2023

Jeet — Fri, 09 Jul 2021 05:51:03 +0000

OnePlus, the ambitious smartphone brand which started off with “flagship killer” phones, has now merged business with OPPO and will work as its sub-brand. The company is gearing up to launch OnePlus Nord 2 5G smartphone on 22nd July and ahead of that, Pete Lau, co-founder and CEO of the company has revealed some interesting projections.

In an interview with Forbes, Pete Lau stated that OnePlus expects to sell 25 million smartphones of the Nord series before the end of 2023. The goal is quite ambitious and the brand has already sold one million units. This means that the company will be selling 24 million units of Nord series smartphones in 29 months.

Pete Lau, Co-founder & CEO of OnePlus

For context, Counterpoint Research reports that in the first quarter of this year, Samsung sold 76.6 million smartphones while Apple sold 59.5 million iPhones, followed by 38 million units by OPPO — the company that now owns OnePlus.

While the merger of OnePlus with OPPO was announced a few weeks ago, the signs for the development were already there since last year. Talking about the change, Pete Lau says that the team will continue making products as they have been doing but will have even more resources to deliver a better experience to users.

He added that “regional markets continue to operate as usual, while in markets where both brands operate, we will continue to compete in the same way as before.” The company has also integrated OxygenOS and ColorOS codebase to stabilize the software and improve the software maintenance schedule.

When OnePlus entered the market, it had a single phone that would challenge the establishment and continued doing so for a couple of years. With time, the brand became a part of the establishment itself. After premium devices, the company now has a lineup of mid-range smartphones under the Nord series and is focusing on it to reach a wider set of users, helping the company increase its footprints.

The mid-range smartphone market has cut-throat competition and is incredibly price-sensitive, with users looking at the specifications of a high-end device. It will be interesting to see how OnePlus manages to ship 25 million units of the Nord series by 2023.

Xiaomi smartphone shipments grew 1000% in Chile in Q1 2021

Jeet — Wed, 02 Jun 2021 09:48:39 +0000

Xiaomi, which is now the world’s third-largest smartphone manufacturer, continues to grow its footprints. As per a new report from Strategy Analytics, Xiaomi smartphone shipments in Chile grew by over 1000 percent.

The report adds that shipments of Xiaomi from near-zero in Q1 2020 to a record 0.5 million units during Q1 2021. The company surged from 2 percent to 16 percent market share during the past year.

The rise is mostly due to the strong presence of the Redmi smartphone models, which helped Xiaomi secure third place in the Chile smartphone market share. Also the pullout of Huawei helped Xiaomi grow in the market.

The report adds that if Xiaomi’s growth continues, then the brand will soon become the second-largest smartphone brand in Chile before the end of this year, overtaking the Lenovo-Motorola brand.

Smartphone shipments in Chile jumped 71 percent Year-on-Year from 1.7 million units during Q1 2020 to a record 2.9 million in Q1 2021, despite COVID-19 and political uncertainty. This is being attributed to a buoyant economy, strong exports, and a perceived high vaccination rate. Chile is the third-largest smartphone market in Latin America, after Brazil and Mexico.

Samsung’s market share in Chile grew 63 percent YoY from 0.8 million in Q1 2020 to 1.2 million units in Q1 2021. Samsung’s smartphone market share in Chile remains relatively stable for now, around 42 percent. Lenovo-Motorola holds second place and grew its smartphone market share from 12 percent during Q1 2020 to 17 percent in Q1 2021.

Xiaomi, Oppo, Realme, and other Chinese brands further slash shipment goals

Sean — Thu, 27 May 2021 11:41:44 +0000

Chinese smartphone manufacturers have apparently lowered their handset shipment goals for 2021 again. This reportedly includes major brands like Xiaomi, Oppo, Realme, and Honor, which have already lowered their targets earlier this month.

According to a DigiTimes report, industry sources close to the matter have revealed that these brands further lowered their smartphone shipment goals for the year 2021. There are multiple factors that have led smartphone makers from China to lower their shipment goals, which include supply issues with materials and even the global chip shortage that has impacted various industries across the globe. For those unaware, the semiconductor shortage has already impacted industries like automobiles, PCs, home appliances, and even smartphones.

Another notable factor includes the resurgence of Coronavirus in key regions like India, which is suffering from the impacts of the second wave of COVID-19. The smartphone market in the country was recovering but it seems to on the decline again. Kiranjeet Kaur, a senior research manager at IDC added that “People are not venturing outside their home unless they absolutely need to. Online retailers are only providing essentials, and smartphones are not considered an essential.”

India has been a crucial market for smartphone brands like Xiaomi, Oppo, Realme, and others. Thus, declining sales in the region will impact the overall sales of these companies. Notably, Xiaomi was the leading smartphone brand in the region, annually shipping over 41 million units in 2020. In a statement, Realme said that “Our current business development is affected to a certain extent, but as the situation hopefully improves, we are confident that we will be able to recover quickly.”

Xiaomi surpasses Samsung to become the leading smartphone brand in Spain

Jeet — Tue, 11 May 2021 05:56:02 +0000

Xiaomi, a China-based smartphone manufacturer, has dethroned South Korean giant Samsung to take the pole position in the smartphone market of Spain for the very first time in March 2021, reveals a new report from Counterpoint.

As per the report, Xiaomi accounts for 35 percent of the total smartphone market in Spain, followed by Samsung with a market share of 34 percent — just behind Xiaomi. Apple comes in third by capturing 14 percent of the market and the rest of the companies make for the remaining 18 percent.

The market share of Xiaomi in Spain in March 2020 was 24 percent and now it stands at 35 percent in March 2021, registering impressive growth. Even Samsung registered growth from 25 percent in March 2020 to 34 percent in March this year.

The Counterpoint report adds that the sales of Xiaomi increased 3 percent Month-on-Month and were mainly driven by the strong performance of its budget-focused Redmi 9A and Redmi K40 series smartphones.

Xiaomi, similar to other China-based smartphone brands, has been strategically expanding its operations to overseas markets. Companies like Xiaomi, Vivo, and OPPO are trying to fill the gap left by Huawei and Honor.

It’s noteworthy that companies like Xiaomi, OPPO, and Vivo didn’t face issues due to the shortage of chips in the market compared to other smaller manufacturers. This helped them push ahead with new devices in the market.

Xiaomi has been aggressively gaining market share and has now become the third-largest smartphone brand globally after Samsung and Apple. Xiaomi, which now holds 14 percent of the global market share, grew its smartphone shipments by 62 percent in the first quarter of this year to reach shipments of 49 million units globally.

Smartphone shipments in China increase by 9% in Q1 2021; OPPO leads the market

Jeet — Thu, 06 May 2021 06:14:40 +0000

With the COVID-19 pandemic getting in control in China, smartphone makers have been able to manage supply chain and production. This has helped the companies boost up smartphone sales in the country.

According to the data published by DigiTimes Research, the smartphone shipments in China increased by 9 percent in the first quarter of this year, totaling 94.6 million units.

OPPO F19

OPPO, Vivo, and Xiaomi have emerged as the leading smartphone brands in China as these companies had a stockpile of chipsets and components because of which there were no issues with the production of their devices amid the global shortage of components.

Huawei, which had been ruling the Chinese smartphone market continues to see a decline in its market share. Honor, which spun off into an independent company earlier this year, doesn’t have significant numbers in sales to become a mainstream brand in China.

The top five smartphone brands in China — OPPO, Vivo, Xiaomi, Huawei, and Apple accounted for 91.8 percent market share in the first quarter. If Honor is included in the mix, which comes in at a sixth place, then the total market share amounts to 98 percent.

While the first quarter of 2021 saw an increase in shipments for smartphone brands in China, the report is forecasting a decline of 19.3 percent for the second quarter, mainly due to the shortage of required components.

As for the global markets, a report from Canalys reveals that smartphone sales increased by 27 percent in Q1 2021, reaching 347 million units. The top five smartphone companies during the first quarter are Samsung, Apple, Xiaomi, OPPO, and Vivo respectively.

Xiaomi was the largest Chinese smartphone brand globally in February 2021: Counterpoint

Sudarshan Ravichandran — Fri, 02 Apr 2021 11:40:21 +0000

Ever since Huawei’s US ban was instated, fellow Chinese smartphone makers have been trying their best to fill the former’s void around the world. As a result, OPPO became the largest smartphone brand in China in January 2021. Now, a new report reveals that Xiaomi was the largest Chinese smartphone brand globally in February 2021.

According to Counterpoint Research (via ITHome), Xiaomi’s worldwide market share hit 13% in the month of February. This achievement made the company the largest Chinese smartphone brand globally and the world’s third-largest smartphone brand.

The first two positions were acquired by none other than Samsung and Apple with 20% and 17% market shares respectively. Whereas, Huawei’s global market share dropped to 4%.

Unfortunately, we don’t have access to the data of other brands as this information seems to have come from Counterpoint Research’s premium monthly tracker service.

Anyway, this achievement of Xiaomi was already reported by Strategy Analytics a few days back. The research firm even predicts Xiaomi to emerge as the world’s third-largest smartphone brand overall in 2021.

Xiaomi has always known for affordable handsets. But since the Huawei ban, the company has been slowly bringing its most premium offerings outside China. Currently, the firm sells almost all of its high-end phones in Europe where Huawei once had a stronghold. In fact, it has even started releasing those expensive smartphones in price-sensitive markets like India as well.

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Samsung reclaims top position in global smartphone sales in February

Jeet — Tue, 30 Mar 2021 06:33:06 +0000

Samsung Electronics, the South Korean giant, has managed to reclaim the top position in global smartphone sales in the month of February. As per the report from Strategy Analytics, the company has beat Apple, which had managed to get the top spot in the Q4 2020, thanks to the sales of the iPhone 12 series.

The report reveals that Samsung managed to ship 24 million units of its smartphones in February 2021, accounting for 23.1 percent of the market share. On the other hand, Apple managed to sell 23 million units, making for a 22.2 percent market share.

Xiaomi was the third-largest smartphone vendor last month with a market share of 11.5 percent, followed by Vivo and OPPO with 10.6 percent and 8.5 percent global market share respectively. All three of these are Chinese brands with almost none to the limited presence in the United States.

Samsung had a market share of 15.6 percent in January while Apple had a market share of 25.4 percent. When comparing the data Year-on-Year (YoY), the smartphone shipments of Samsung were 26 percent more than last year and 12 percent more than the pre-pandemic levels in February 2019.

The South Korean giant introduced its flagship Galaxy S-series smartphones in the form of the Galaxy S21 lineup in January this year, deviating from its usual timeframe of mid-February. This has helped the company increase its market share. Another major impact is the decreasing share of Huawei, which is struggling in this category because of several sanctions imposed by the United States.

China’s smartphone shipment records a three-fold YoY increase in February 2021

Jed John Ikoba — Fri, 12 Mar 2021 00:43:18 +0000

The COVID 19 pandemic which began in China before spreading to other countries impacted heavily on the Chinese smartphone market resulting in a general slum in shipments. The domestic market has, however, started to rebound as of February this year, according to data first published by Reuters and credited to the government-backed China Academy of Information and Communications (CAICT).

The data shows that phone shipments in China increased by a staggering 236.6% Year-on-Year to peak at 21.3 million units in February. The figure is a marked increase from 6.3 million shipments recorded in February 2020 in the heat of the pandemic. It even surpasses the pre-pandemic shipments in February 2019 where an estimated 14.9 million phones were shipped.

Of course, we already know the biggest winner isn’t Huawei who is presently battling for the survival of its smartphone business as a result of the US ban. Xiaomi has continued to ramp up sales as well as OPPO and Vivo. The companies are looking to fill the void created by the drop in Huawei’s production capacity due to the tech giant’s inability to get new chip inventory.

Even though manufacturers in China have now recovered from the challenges brought by pandemic, a big challenge lies in front as the industry is now faced with a global chip shortage that isn’t abating any time soon. The shortage has hit the automobile industry the most but has since spread to other sectors including the smartphone sector.

The industry is still projected to continue its positive growth, notwithstanding the chip shortage. DigiTimes projects that the global smartphone shipments is expected to grow by nearly 50 percent year on year in the first quarter of this year, reaching up to 340 million units in Q1 2021. The research firm also predicted that the global shipments of 5G-enabled devices are expected to double the 280 million units shipped in 2020 and should reach over 600 million units in 2021.

Samsung targets shipping 26 million units of Galaxy S21 series smartphones

Jeet — Tue, 26 Jan 2021 04:07:43 +0000

Samsung Galaxy S20 5G, the company’s last year’s flagship smartphone didn’t perform well in the market in terms of sales. That is said to be one of the reasons why the South Korean giant launched its successor, Samsung Galaxy S21 5G, a few weeks earlier.

However, it seems that the company is keeping its hopes in check and its estimates for the sales of the Galaxy S21 5G lingers on the conservative side. As per the report, Samsung is estimating to ship around 26 million units of the Galaxy S21 series for the year, which is the same as the Galaxy S20 5G.

Based on these expected numbers from Samsung for the flagship lineup, it could be the least popular Galaxy S-series lineup ever. The company is estimating sales of 10 million units for the S21, while the S21 Plus and S21 Ultra are expected at eight million each.

It looks like the company is estimating the sales of this new flagship lineup based on the performance of its predecessor in the market. For the Galaxy S20 lineup, Samsung had originally targeted sales of 35 million units but managed to sell 26 million units.

Samsung may adjust the estimated shipping numbers for the Galaxy S21 series smartphones as the first quarter ends, which should provide a more clear picture of where the company stands as far the demand for its flagship devices is concerned. For what it’s worth, the company is likely to surpass the currently estimated shipment of 26 million as several analysts hinting a realistic target of over 30 million units.

Global smartphone shipments declined by 8.8% in 2020: Report

Sean — Wed, 13 Jan 2021 07:58:52 +0000

The global shipments of smartphones saw a noticeable decline of 8.8 percent in 2020 as per a new report. During this period, handset shipments only reached 1.24 billion units with the primary cause of the decline being the Coronavirus pandemic.

According to a DigiTimes report, the viral outbreak had seemingly crippled the market. Although, despite the overall decline of smartphone shipments, the 5G enabled handsets saw a significant rise, reaching 280 to 300 million units in shipments last year. This is up from just 20 million units from back in 2019, marking an upwards of ten fold growth in a single year.

During the first quarter of 2020, smartphone shipments worldwide fell by over 20 percent year on year. The double digit decline fell rapidly by the second quarter and the market recovered further in the third, which only faced a single digit dip in shipments. Notably, the fourth and final quarter saw a single digit rise in shipments, marking the pent up demand for smartphones from consumers from across the globe.

The DigiTimes research report also added that in 2020, the top six major brands in the market included Samsung Electronics, Apple, Huawei Technologies, Xiaomi, Oppo, and Vivo. Between all of these OEMs, Apple and Xiaomi managed to raise their respective shipments by over 10 percent on a year on year basis. On the other hand, brands like Samsung and Huawei faced a double digit decline in shipments during the same period.

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Honor plans to ship more than 100 million smartphones in 2021: Report

Balaji S — Mon, 14 Dec 2020 15:33:40 +0000

After getting Independence from Huawei, Honor has opened several doors of opportunities for itself. It is currently in talks with companies like Qualcomm, MediaTek to procure chips for its smartphones. Today, a report says that the companies has another ambitious target for next year.

As Mydriver reports, Honor‘s CEO Zhao Ming states that the company will become the No.1 mobile phone brand soon in China. Additionally, the company also plans a huge sales target in 2021. Citing a Sci-tech Innovation Board Daily news, it says that the company plans to ship more than 100 million units next year.

However, the report doesn’t shed a clear light on the sales target and their whereabouts. In any case, we do know that Honor won’t be the first company to achieve this. Chinese giant Xiaomi already crossed this two times way back in 2015 and 2018. Recently, it achieved the same target in India after 5 years of debut. Besides, it’s probably miles ahead in its home country now.

A few weeks back, Huawei sold Honor to Zhixin New Information Technology Co. Ltd., reportedly for $15 billion. This move comes at a time when Huawei is under a lot of pressure on all sides both hardware and 5G network front due to the USA’s actions. Also, Honor was recently placed US Commerce Department’s Entity list suggesting it would face a similar situation like Huawei.

That said, the company has now reformed itself, and says it’s business isn’t going anywhere. In fact, it has already started strengthening the offline market in China. Apart from the supply chain, the company also promises that its older devices won’t lose support anytime soon.

Also, as mentioned above the company is negotiating with Qualcomm and advancing the steps towards a deal with MediaTek. If it manages to cross this stage, it can procure the chipsets from the above companies and circumvent the absence of Huawei’s Kirin SoCs.

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Xiaomi aims to overtake Huawei and Apple next year with 240 million smartphone shipments

Jeet — Wed, 02 Dec 2020 05:54:02 +0000

Xiaomi, the China-based smartphone maker that has now expanded its offering to almost every category, is aiming to grab a significant portion of the global smartphone market share in the coming year, i.e. 2021.

The company is reportedly ramping up its factory orders for smartphones and is also in talks to suppliers for booking components for up to 240 million phones. The numbers revealed in a new report from Nikkei far exceeds the company’s shipment this year.

With such an ambitious plan, Xiaomi is clearly trying to overtake Apple and Huawei in terms of smartphone shipments. For those who are unaware, Xiaomi is currently the fourth-largest company in the world in terms of smartphone shipments.

The report adds that Xiaomi has told some of its suppliers that the internal target is of shipping 300 million smartphone units next year, but that doesn’t seem achievable. Companies like Qualcomm and MediaTek can’t commit to such a volume of components for a single company, especially at a time when the supply chain has been hit by COVID-19.

EDITOR’S PICK: Qualcomm’s Snapdragon 888-powered Realme “Race” officially confirmed; specs and image leaked too

Even with the shipments of 240 million units, Xiaomi would be able to surpass Apple which usually ships around 200 million units of iPhones. Given that Huawei is under sanctions by the United States, Xiaomi is likely to benefit. Also, Honor no longer being a part of Huawei will significantly impact the company’s market share.

At its peak, Huawei managed to ship 240.6 million smartphones in 2019 — the highest ever for the Chinese company. Xiaomi managed to become the fourth-largest smartphone maker in the year 2018 and the following year, it shipped 125.6 million units.

IDC report claims that in the first nine months of this year, the company’s shipments grew by 16 percent year-on-year to 104.5 million units. This growth seems to be the fuel for Xiaomi’s ambitious shipment goals for the next year. It will be interesting to see how the company tries to achieve its goal.

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Global Smartphone Market recovers in Q3 2020 with 32% quarterly growth

Jeet — Fri, 30 Oct 2020 05:04:19 +0000

In the third quarter of this year, the global smartphone market witnessed a decline of 4 percent year-on-year but grew 32 percent quarter-on-quarter with total shipments reaching 366 million units, reveals the latest research report from Counterpoint.

As per the report, recovering in the global smartphone market is mainly because of increased demands in key markets such as the United States, India, and Latin America. Also, several regions are slowing opening up after COVID-19 precaution measures taken by various countries, which also included total lockdown.

Samsung has kept its position as the leader of the smartphone market globally, enjoying a healthy market share of 22 percent as the company witnessed 2 percent YoY growth and 47 percent QoQ growth. It also managed to dethrone Xiaomi in the Indian market to become the leading smartphone brand.

China-based Huawei, which is facing several issues because of restrictions imposed by the United States, managed to become the second leading smartphone brand with a 14 percent market share in Q3 2020. However, the Chinese giant witnessed a significant 24 percent year-on-year decline and 7 percent QoQ decline in terms of shipments.

EDITOR’S PICK: Huawei leads the Chinese Smartphone Market in Q3 2020; 5G handsets accounted for over 50%

One interesting outcome is Xioami surpassing Apple for the third position with a 13 percent market share. It witnessed 46 percent and 75 percent YoY and QoQ growth respectively. Apple, on the other hand, held an 11 percent market share with a 7 percent YoY decline.

OPPO and Vivo took fourth and fifth positions with both the companies having 8 percent of the market share. OPPO-backed Realme emerged as the seventh leading smartphone brand globally with a four percent market share. But the company posted impressive growth — 45 percent YoY and 132 percent QoQ.

The report shows impressive growth from two brands — Xioami and Realme. This is mainly because of the increasing demand in key markets like China, India, Indonesia, the Philippines, and other Southeast Asian countries.

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Samsung dethrones Xiaomi to become India’s leading smartphone company

Jeet — Fri, 30 Oct 2020 04:28:47 +0000

South Korean giant Samsung was dominating the Indian smartphone market for years, until the Chinese company Xiaomi managed to overtook in late 2017. Since then, Xiaomi has been a leading smartphone brand in India in almost every quarter.

However, that has now changed. Samsung has managed to dethrone Xiaomi in the third quarter of 2020, i.e. in Q3 2020, clinching the lead position in the Indian smartphone market, as per the Counterpoint report.

The report reveals that Samsung managed to grab 24 percent of the smartphone market share while Xiaomi grabbed 23 percent of the market in India. The South Korean giant witnessed 32 percent YoY growth and managed to surpass the pre-COVID level in terms of smartphone shipments.

The company has been trying to get back to the pole position and as a part of that plan, it also refreshed its entry-level and mid-range offerings in the market. It updated the Galaxy A-series and launch Galaxy M-series phones in India. The company has covered almost every price point in the market and has been aggressively pushing its devices using online as well as offline channels.

EDITOR’S PICK: Xiaomi surpasses Apple to become the world’s third-biggest smartphone brand in Q3 2020

On the other hand, Xiaomi slipped to the second position for the first time since Q3 2018 as the company witnessed a 4 percent YoY decline in shipments. This could be because of supply chain issues due to COVID-19 as well as anti-China sentiments among consumers.

Vivo, Realme, and OPPO took the third, fourth, and fifth positions in the market respectively, with the companies getting 16 percent, 15 percent, and 10 percent market share respectively. While Vivo and Realme grew by 4 percent, OPPO witnessed a massive 32 percent growth.

The report also reveals that Apple surpassed OnePlus to become the leading smartphone brand in the premium segment while OnePlus led the affordable premium segment. Counterpoint clarifies that the premium segment includes devices priced between Rs 30000 to Rs 45000 while affordable premium devices are priced between Rs 20000 and Rs 30000.

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Xiaomi surpasses Apple to become the world’s third biggest smartphone brand

Jeet — Fri, 30 Oct 2020 03:08:15 +0000

International Data Corporation (IDC) has released its report related to the smartphone shipments in the third quarter of this year, i.e. Q3 2020 and the report reveals that the South Korean giant Samsung has managed to keep its leading position.

It reveals that the quarter witness decline in smartphone shipments by 1.3 percent year-on-year, which is better than expected because of the on-going COVID-19 pandemic in which several countries were on lockdown for months.

Around 353.6 million smartphones were shipped in the third quarter of this year, i.e. from July to September. Earlier, IDC had predicted that there could be a decline of around 9 percent but the actual numbers are better than expected.

As per the report, Samsung takes the pole position with a 22.7 percent market share as the company managed to ship 80.4 million units in Q3 2020. The shipments indicate a 2.9 percent growth for the company year-on-year.

EDITOR’S PICK: LG to seek ODMs more for producing smartphones including Velvet 2 in 2021

Huawei has been ranked second with shipments of 51.9 million units, capturing around 14.7 percent of the worldwide market. When compared on a year-on-year basis, the Chinese giant’s shipments declined by a massive 22 percent.

While one Chinese market saw a decline, another witnessed tremendous growth. Xiaomi has surpassed Apple to become the third-largest smartphone brand in the world, with a market share of 13.1 percent and 46.5 million shipments. It witnessed a growth of 42 percent, mainly because of increased demand for low-end and mid-range smartphones, especially in developing countries like India.

Apple and Vivo take the fourth and fifth positions with 11.8 percent and 8.9 percent market share, respectively. While Apple shipped 41.6 million units in Q3 2020, Chinese company Vivo shipped 31.5 million units.

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Global Smartphone Shipments to post double-digit growth in 2021: Digitimes Research

Jeet — Wed, 07 Oct 2020 06:20:44 +0000

According to the latest report published by DigiTimes Research, global smartphone shipments are expected to witness double-digit growth in the year 2021 after three consecutive years of decline.

The report adds that shipment in the upcoming year could grow by 150 million units, mainly because of the acceleration of 5G operations in several regions, including the USA, Western Europe, and Japan.

It also estimates that the entry-level 5G smartphones, as well as 4G smartphones, will drive the demand in the emerging markets. The report adds that these devices are expected to reach over 1.5 billion units in 2023 and 1.7 billion units in 2025.

EDITOR’S PICK: HarmonyOS for smartphones could also be available for older models from the company

Further, the report goes on to claim that Samsung and Apple will secure the top positions in the year 2021 in terms of smartphone shipments. These companies will be followed by Chinese brands OPPO, Vivo, and Xiaomi. Huawei, which is currently the leading smartphone company in China, will slip to seventh position globally, as per the estimate.

Digitimes Research also expects global shipments of 5G smartphones to reach over 200 million units in 2020 and to expand to over 1.22 billion units in 2025.

Recently, Canalys predicted in its latest forecast report that in 2020, global 5G smartphone shipments will reach 278 million units. It also added that in 2020, smartphone shipments will drop by 10.7 percent compared to 2019, and it is expected to rebound in 2021, with a year-on-year growth of 9.9 percent.

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Huawei to reportedly produce just 50 million smartphones in 2021

Jeet — Tue, 08 Sep 2020 05:33:00 +0000

Huawei is currently the world’s largest smartphone manufacturer in terms of shipments. The company finally managed to surpass Samsung after years of being ranked second or third in the list of top smartphone makers.

However, the company won’t be able to retain its rank. In fact, it seems difficult to see the brand among the top smartphone companies list. Now, a report from The Elec claims to have Huawei’s plan for phone manufacturing, which seems to fit our speculations.

As per the report, Huawei is planning to produce around 50 million smartphones in 2021. This represents a massive 74 percent drop compared to what the Chinese giant is expected to ship this year.

Just to give you an idea, the company had shipped around 240 million units of its smartphones last year. For the current year, the company is expected to ship around 190 million units of its phones.

The primary reason behind cutting down smartphone production is because of the sanctions imposed by the United States which has made it almost impossible for the company to continue making phones. Thanks to this, Samsung is now expected to ship more than 300 million units of smartphones in 2021.

EDITOR’S PICK: Rumor: OPPO has killed off the Ace line; Realme will have a “replacement” next year

It all started last year in May when the U.S. government banned Huawei, restricting it from using Google‘s Android or any of its services and apps on Huawei or Honor smartphones, among a few other restrictions.

Most recently, the U.S. government tightened restrictions and added new sanctions on Huawei and dozens of its subsidiaries, banning it from procuring chipsets from Qualcomm or MediaTek. TSMC, which manufactures Huawei’s Kirin chipset, has also been restricted to provide its service.

Currently, the company is relying on SMIC to produce budget Kirin chipsets that can be used in budget and mid-range smartphones. However, the U.S. government is also planning to ban SMIC. if it goes through, then Huawei will practically have no access to chipsets for its smartphones.

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Smartphone shipments Archives - Gizmochina

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