Smartwatch market Archives - Gizmochina

Huawei Beats Apple to Dominate the Smartwatch Market Worldwide

Sean — Fri, 20 Dec 2024 09:08:35 +0000

Apple has been a market leader in the smartwatch segment for a while now. But the Cupertino based giant has finally been dethroned. In a surprising turn, Huawei has managed to surpass Apple to become the world’s biggest smartwatch manufacturer. So here’s everything we know so far.

Huawei overtakes Apple as the world’s top smartwatch maker

Despite being a seasoned leader in the wearable segment with its premium Apple Watch lineup, Apple lost the lead to Huawei. According to a report from IDC, the Chinese brand managed to surpass Apple from Q1 to Q3 in 2024. Huawei managed to secure a market share of 16.9 percent in these 9 months. It managed to ship 23.6 million smartwatch units, beating out Apple’s 22.5 million shipments. The latter also accounted for 16.2 percent market share in the smartwatch market.

Huawei Watch Ultimate

The Chinese smartwatch market saw a notable year on year growth of 23.3 percent, while other major markets like India and US saw a decline during the same period. In the three quarters, Huawei recorded an impressive 44.3 percent year on year growth thanks to some popular smartwatch models like the Watch GT5, the Watch GT5 Pro, and the Watch D2. Meanwhile, Apple saw a 12.8 percent decline year on year during this same period.

Xiaomi took the third spot, while Samsung and BBK ranked fourth and fifth respectively. This news arrived right after we covered another report regarding the Chinese smartphone market. While Apple was overtaken here, it successfully beat Huawei in its home market for smartphones. It dominated the Q3 2024 sales with the only domestic rival being Huawei.

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Global Smartwatch Sales: Apple Loses Ground, Huawei Gains and Indian Brands Set to Disrupt the Market

Oğuz Çakır — Tue, 29 Aug 2023 08:34:33 +0000

The competition in the global smartphone market continues at full speed. However, brands are expanding their product ecosystems with different devices to get ahead in this race and attract more users. For example, today, Apple, Huawei, Samsung, Xiaomi, Oppo, and many other manufacturers are producing their own smartwatches. Moreover, these secondary products alone are generating a market worth billions of dollars. Recently, Counterpoint released a new report monitoring the global smartwatch market, indicating that shipments increased by 11% year-over-year after declining for two successive quarters.

Indian Smartwatch Brands Make Big Strides in Q2 2023

When looking at Counterpoint‘s report, the first thing that stands out is the increase in global smartwatch shipments. According to the data, sales increased by 11% year-over-year in Q2 2023, after declining in both Q4 2022 and Q1 2023. Notably, the primary contributor to this growth is India. Smartwatch sales in the region increased by 12% compared to the same period last year, reaching a 34% market share. Meanwhile, there is a slight decline in sales in North America, China, and the rest of the world. So, which brands managed to dominate sales, Apple, Huawei, or Samsung?

When we first look at the report, we see that Apple has once again maintained its position at the top, but there is a significant decline. The company’s market share was 27% in Q2 2022, but it fell by five points to 22% in Q2 2023. This decline pushed its shipments to below 8 million units for the first time in three years. Considering that much of the growth is happening in India, this situation is quite normal because budget-friendly models are more popular in the country.

Huawei emerged as the best-performing brand this quarter, particularly seeing a significant increase in market share in China. Due to this growth, the company’s global market share rose by 3%, reaching 10%. The expansion of Huawei’s smartwatch business is fueled by the popularity of its new Watch GT 3 Pro series. The company is also entering new markets like Europe and North America, further boosting its global smartwatch market share.

Samsung witnessed a 19% decline in Q2 2023. The company managed to boost shipments in the Chinese and Indian markets. However, its performance in North America and Europe, its pivotal markets, recorded 24% and 13% declines, respectively. The decline in Samsung’s shipments is attributed to the increasing competition from other brands, such as Apple and Huawei. Samsung is also facing challenges in the supply chain, which is affecting its ability to meet demand.

Indian brands Noise and Fire-Boltt emerged as major contenders, boasting 86% and 70% YoY growth, resFire-Boltt also made strides in expanding its market share by capitalizing on cost-effective smartwatches. The brand’s smartwatches are available in a variety of colors and designs, making them appealing to a wide range of consumers. Fire-Boltt also made strides in expanding its market share by capitalizing on cost-effective smartwatches. The brand’s smartwatches are available in a variety of colors and designs, making them appealing to a wide range of consumers.

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Apple sold over half of the world’s ‘high level’ smartwatches: Report

Sean — Wed, 30 Nov 2022 11:08:02 +0000

Apple is by far one of the most popular brands in the smartwatch market across the globe. Now, a new report has revealed that it is not just a known name but a leader in the segment, especially when talking about the higher end models.

According to a Counterpoint Research report, the Cupertino based giant’s Apple Watch series accounted for 50.6 percent of all premium smartwatch sales in the global market in the third quarter of this year. The report talked about “HLOS” smartwatch models, which basically means high level operating system. In this category, the brand dominated in the market, facing against the likes of Samsung, Huawei, Garmin, Fitbit, and Fossil as well.

The South Korean tech giant arrived second with a market share of 22.3 percent during the same time. This means that Apple had a more than twice the lead in the market over the second most popular high end smartwatch maker. As per the report, the company’s Watch Series 8 was primarily credited for this success, despite being quite recently launched in the market. Furthermore, Apple’s total smartwatch shipments also saw a sizeable 50 percent boost over the same quarter from last year.

Following Samsung, Amazfit took the third spot in the market with a 7.1 percent share, while Huawei came in fourth with a 6.4 percent market share. Garmin rounded up the top list with a market share of 4.5 percent. Keep in mind that this list only consisted of high level OS smartwatches and not the wearables with basic operating systems. So this list did not include other popular brands like Noise, Fire-Boltt, boAt, and even Xiaomi.

Samsung sees strong smartwatch sales in Q3 2021, narrows gap with Apple

Sean — Tue, 23 Nov 2021 11:10:22 +0000

Smarwatch shipments across the globe rose by 16 percent year on year in the third quarter of this year. During this time, Samsung saw a strong performance with its Galaxy Watch 4 series, which helped in narrowing the gap with Apple.

According to a Counterpoint Research report, Apple still held the top spot in Q3 2021, with a 21.8 percent smartwatch market share. Although, its share dropped by 10 percent over last year due to the delay of its Watch 7 series. On the other hand, the South Korean tech giant’s Galaxy Watch 4 helped the brand secure its highest quarterly shipments. Furthermore, the company even reclaimed its second spot from Huawei and came closer to Apple, with a 14.4 percent market share in this quarter.

As per Senior Analyst, Sujeong Lim “Samsung performed better than expected in the third quarter. Although the Galaxy Watch 4 series shipments were much higher than expected, more than 60 percent of the total shipments were sold in North America and Europe, where the share of mid to high price range models is high. To further increase its market share, Samsung is expected to launch affordable models within 2 to 3 years to target the fast growing Asian market. One third of smartwatches sold in Q3 2021 were priced under 100 US Dollars.”

Notably, the robust demand for the Galaxy Watch 4 series also boosted the market share of Wear OS in the smartwatch OS market as well. Since Samsung made a shift to user Wear OS for its wearables, the market share of the OS surged to 17 percent in Q3 2021, which is a significant rise from 4 percent back in Q2 2021. This figure is expected to further rise in the arriving quarters.

Apple, Samsung, Garmin amongst key contributors to the increased 27% YoY Smartwatch Market; BoAt & Noise emerging from India!

Pranav — Fri, 27 Aug 2021 04:37:36 +0000

Last year, the smartwatch market was quite sluggish in terms of growth, thanks to the COVID-19 pandemic. This year, however, the smartwatch market has shown 27% YoY growth. Interestingly, the premium contender Apple is leading the smartwatch market and the Apple Watch has crossed 100 million user base globally.

According to Counterpoint, the top 5 smartwatch leaders this year, especially in Q2 are Apple, Huawei, Samsung, IMOO, and Garmin. Compared to last year, all these brands have seen a great increase in the smartwatch market share except Huawei. Huawei is still up there but its share has slightly declined compared to the same time last year.

On the other hand, Garmin has seen a big leap as it reached the top 5 segments with a 5.8% market share in Q2 this year. Samsung has also seen an increase on the charts compared to the same time last year. Speaking of Apple, which has just crossed 100 million user base has witnessed some contrasts. Although it has most of the smartwatch market share covered, it has also gone down to 28% from last year’s 30% market share in Q2. However, the company is still maintaining the lead and the major user base contributing to this share is the US.

Apple’s increased market share has led other emerging Chinese and Indian brands to come to the smartwatch segment. Brands like Xiaomi, Realme, and Oppo have offered similar technology and features at an affordable price. Indian brands like Noise and boAt have also been contributors to the increased global market share.

India has over 6% market share in the smartwatch segment, which is increased significantly over the 2% market share last year. Post COVID-19 pandemic, the smartwatch market has reportedly shown great recovery majorly due to several health-related features. Now that even affordable smartwatches are equipped with health and fitness features like SpO2 sensors, heart-rate sensors, and breathing exercises, the smartwatch market is expected to see continuous growth YoY.