This afternoon, Coolpad launched its ivvi sub-brand, which is targeted at younger, trendy users, as well as its first cellphone, the ivvi K1.

This cellphone has a double-glass design and its dimensions are 142 x 71 x 5.9mm. It also weighs 110g and is said to be the thinnest double glass cellphone with a 5-inch screen (with 720p resolution) as well as the lightest. It also has the 1.2GHz Qualcomm Snapdragon MSM8916 quad-core (Snapdragon 410) processor, 1GB RAM, and 8GB ROM (expandable). It also sports a 5mp front-facing camera and 8mp rear-facing camera. This phone is available in black and gold, and costs 1799 RMB.

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