The all-new Sony Bravia 7 II series premium television lineup in India. The latest models introduce Sony’s True RGB technology, bringing independently controlled RGB LED lighting for more accurate colours and deeper contrast. Alongside improved visuals, the new TVs also focus on gaming, immersive sound, and AI-powered smart features designed for modern home entertainment setups.

Sony Bravia 7 II key features

The Bravia 7 II series is powered by Sony’s RGB Backlight Master Drive Pro technology, which independently controls red, green, and blue LEDs to improve color precision and contrast. Sony has paired this with the Cognitive Processor XR, enabling the TV to analyze scenes in a way that mimics human vision and hearing. The lineup also includes RGB Triluminos Max, Smooth Colour Gradation, and X-Wide Angle Pro technologies for wider viewing angles and more detailed colour transitions.

Sony is offering the Bravia 7 II in screen sizes ranging from 55-inch to 98-inch. The TVs support Dolby Vision, HDR10, HLG, IMAX Enhanced, Dolby Atmos, and DTS formats for a theatre-like viewing experience. Acoustic Multi-Audio+ technology on larger variants places sound more accurately with on-screen action, while Voice Zoom 3 improves dialogue clarity during movies and shows.

For gamers, the Bravia 7 II supports 4K 120Hz gaming through HDMI 2.1 along with Variable Refresh Rate and Auto Low Latency Mode support. Features such as Game Menu 2, Dolby Vision Gaming, PS Remote Play, Auto HDR Tone Mapping, and Auto Genre Picture Mode are also included.

The televisions run Google TV and support Google Assistant, Apple AirPlay 2, Apple HomeKit, Chromecast, and Alexa-compatible devices. Sony has also confirmed that Gemini integration for Google TV will arrive through a future software update.

Sony Bravia 7 II price and availability

Sony has started pre-bookings for select Bravia 7 II models in India starting today. The 55-inch variant is priced at Rs 2,21,990, while the 65-inch model costs Rs 2,74,990. The 75-inch and 85-inch variants are expected to launch by the end of June, while the 98-inch model is scheduled for release by the end of July.

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