Sony has just unveiled the new LYTIA branding that will represent its mobile image sensors in the market. The announcement was made by the Sony Semiconductor Solutions Corporation (SSS) recently, which will focus on all future camera sensors.

So now, the Japanese tech giant’s new sensors will carry the LYTIA branding and will also be promoted and marketed under the same name. Notably, the LYTIA brand name combines two words, which includes Lyra (the constellation) and the word “light.” The company has claimed that the new LYTIA branded image sensors are designed to offer a “beyond imagination” experience to the users.

The brand also believes that LYTIA will make it easier for people to understand the sensors themselves. Furthermore, Sony’s image sensors will be better recognized and positioned in the smartphone market thanks to the new branding. At the moment, the company has yet to reveal any finer details regarding LYTIA’s future or upcoming plans. So the only thing confirmed as of right now is that it will focus on new mobile image sensors.

The company had typically launched its mobile image sensors under its “IMX” branding, which are still featured in flagship smartphones. But now, we can expect there will be some changes in naming in the near future for Sony’s latest cameras. So stick around for more updates regarding this matter.

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Sony is the leading camera sensor vendor for smartphones. Companies prefer the Japanese tech giant over other players because of its innovation and its ability to meet demands. To maintain its position, Sony is known for making advancements every now and then. According to a press release (via Android Authority) by the firm, it recently announced its latest breakthrough in stacked image sensor technology at the IEEE International Electron Devices Meeting, which began on December 11, 2021.

Sony says that it has developed the world’s first stacked CMOS image sensor technology with 2-layer transistor pixels. In simpler words, the company has improved the existing stacked sensor technology by making some changes to achieve better performance.

The firm explains that photodiodes and pixel transistors of conventional CMOS image sensors occupy the same pixel substrate layer. Sony has made changes to this arrangement by using separate pixel substrate layers for photodiodes and pixel transistors respectively.

The Japanese company claims that its new sensor technology doubles saturation signal, which in turn, widens the dynamic range. Additionally, since the amp transistor size can be increased with this tech, noise during dark scenarios is also reduced.

Last but not least, Sony states that its stacked CMOS image sensor technology with 2-layer transistor pixels improves the properties of pixels at their current size as well as smaller. This suggests that the firm may finally release its own 100MP+ sensors like Samsung to make use of this tech.

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