Sony has finally come up with an announcement about its new Xperia product launch. The Japanese giant is hosting a launch event on April 14 and Xperia 1 III, 10 III are some of the expected ones.

Sony Mobile, via a Facebook post, confirmed that the event will start from 16:30 JST /09:30 AM CEST /13:00 IST/3:30 PM Beijing Time on April 14, 2021. Considering the situation, it’s most likely a virtual event and be streamed across its social media channels.

Sony hasn’t given any other hints about the stars of the show but a Weibo tipster @ZACKBUKS says that we can expect the Xperia 1 III, Xperia 10 III at the event. However, the Sony Xperia 5 III should launch sometime towards the end of the year.

Talking about the Xperia 1 III and 10 III, both aren’t new to us. The CAD Renders of both the devices have given us an idea of what to expect in the 2021 iteration. Among these, the Sony Xperia 1 III design leak reveals a similar design to the predecessor.

It is said to have a 6.5-inch 4K CinemaWide 4K HDR OLED display with thin bezels and chin. As for design, it is expected to have a metal frame on the edges and a glass panel on the rear. In terms of camera, the Xperia 1 III is said to get the ZEISS with a ZEISS T coating.

As for the lenses on the triple-camera, Sony is said to include a Periscope lens, 3D iTOF sensor. The Xperia 10, III, on the other hand, would be a mid-range 5G smartphone. Back in November 2020, a report said that Sony canceled the Xperia 10 II Plus and is going forward with including 5G on all Xperia devices in the future.

Sony Xperia 1 III (Left), 10 III(Right)

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Accordingly, the Xperia 10 III that has appeared on Geekbench listings seems to have the Snapdragon 690 5G chipset. The CAD renders of the device suggest that it could have a 6-inch screen, measure 8.4mm in thickness, triple-camera with 12MP main lens, 8MP selfie shooter.

Let’s wait and see how Sony prices these devices in the respective markets where it launches.

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Last year, the Mobile World Congress was canceled due to concerns related to the COVID-19 pandemic and it appears that the tech conference will face similar issues this time as well with brands pulling out of the event.

Ericsson, one of the leading telecom equipment makers, has confirmed pulling out of the MWC 2021 and that move seems to have encouraged others to follow the suit. Now, Nokia has also confirmed not attending this year’s Mobile World Congress, becoming the second major telecom vendor to do so.

In a statement related to this development, the company said that “after careful consideration, Nokia has decided not to have a physical presence at Mobile World Congress Barcelona 2021. The health of our employees, customers and partners is of paramount importance to us. Given the international nature of the event and with the global vaccine rollout still in its early phases, we have made the considered decision to instead participate in only the virtual event.”

Apart from Ericsson and Nokia, other companies like Sony Mobile and Oracle have confirmed they won’t be present at the Mobile World Congress physically. The reasoning remains the same — they don’t want to put their employees and visitors at risk.

Last year, after many companies pulled out of the Mobile World Congress, GSMA officially cancelled the event. This time, there has not been any such communication so far and it’s unlikely that the MWC will get cancelled.

Recently, GSMA organized the Mobile World Congress in Shanghai in late February, which was an in-person event with several virtual panels and addresses. As per the estimates, around 17,000 people attended the event, without any positive COVID-19 diagnoses.

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Sony has been struggling in the smartphone market since the past few years and has been posting losses for several quarters. In April last year, Kenichiro Yoshida took over as the chief executive officer of Sony and unveiled a three-year plan for the company which indicated that the company is moving away from manufacturing gadgets.

Now, in a move which seems to be in line with that strategy, Sony’s mobile division has withdrawn from most of the smartphone market worldwide. The primary reason for this is believed to be the company’s focus on brand building and profitability.

The move, which is reportedly stemmed after the Corporate Strategy Meeting FY2019, is believed to be the part of a relatively short-term plan through March 31, 2019, and is intended to help the company cut operating costs in order to regain profitability.

As per the report, the Japanese company is aiming to cut its operating costs by at least half as compared to 2017. As a result of that drastic reduction, the company’s sole remaining ‘focus regions’ will now be Japan, Taiwan, and Hong Kong in Asia as well as Europe. The US and the northern segment of the Asian continent are now partially.

Earlier this year, in March, Sony was reportedly planning to merge the mobile division with the other divisions which include the camera, TV, and audio, in order to keep recording millions in profits. The new division will be called Electronics Products and Solutions and should result in technologies being exchanged between future products.

Read More: Sony Xperia 1 flagship smartphone launched in China for 6,299 Yuan (approximately $910)

A couple of months ago, it was reported that the mobile phone division of Japanese tech giant will lay off half of its staff within a year. Sony Xperia, which has a staff strength of 4,000, will be reduced to 2,000 workers between now and March 2020.

(Via)

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Just a few days ago, it was announced that Sony has merged its mobile, TV, audio, and camera divisions into one new division called Electronics Products and Solutions. Now, a new report says the mobile phone division will lay off half of its staff within a year.

At the moment, the Sony Xperia staff strength is 4,000 which means 2,000 workers will lose their jobs between now and March 2020. Sony already said it plans to reduce its spending by half and it appears laying off workers is a part of its plans to do so.

Sony already revealed it is shutting down its smartphone plant in China and moving production to Thailand. Last year, it also closed its mobile business in some regions. Reports say it is going to be focusing on Europe and East Asia for now.

READ MORE: Sony Xperia XZ3 camera disappoints on DxOMark

With respect to the layoff, Sony says some of its Japanese staff will be employed in other divisions while those in China and Europe will have the option to voluntary retire. The restructuring and cut in operations expenses is expected to result in a profitable fiscal year for Sony.

(Source, Via)

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Sony Mobile has shrunk over the past few years from the top 3 manufacturers of smartphones. It has considerably lost most of the market to the Chinese manufacturers who are scorching most of the profits in the smartphone industry. Today, Sony Mobile has reduced the staff by 200 employees at the Lund office in Sweden. It is in a bid to reduce the overall expenses of the Sony Mobile division in half over the next several years.

Some time ago, the same office at the Lund in Sweden was serving as the headquarter. Last year, the Japanese firm moved the Sony Mobile headquarters back to Tokyo, but still, there are around 1200 employees who are serving in the Sweden office. The exact details are not out yet but in total around 200 people have been cut in order to reduce the expenses.

After this, another group of 200 people will go by the end of March 2019.

“It is clear that Lund will be affected by cost savings. But how it goes and what kind of costs it will be about, we cannot say yet, because the work is still underway to look at all cost components,” said Stefan Olsson, Deputy Chairman of Sony’s Lund operations. Further, he added,  “we have announced 200 services. I see it as being at risk of being dismissed, but hope it will be fewer. The goal is for everything to be negotiated and that individual individuals are informed until March 2019″.

• Read More: Sony Xperia XZ4 Compact renders leak thin design and tall aspect ratio

Well, it is not a good thing happening to Sony employees in Sweden. Though, the reason can be the loss in the last some quarters.

(Via)

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Sony Mobile reportedly preparing some new phones to be released this year. One of them is a matter of hot debate is the news that Sony is preparing a 5-inch phone with a more affordable price.

Those phone is packs with 5-inch screen size and will be powered by Mediatek processor. MediaTek processor is the cheapest processor in the market today, and some manufacturer has been develop their products with this chipset.

According to tumor, Sony will be using the wuad-core processor Mediatek MT6589, with this processor Sony will be ready to compete in low budget phone but offers nice features.

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