Sony released a new trailer yesterday for its upcoming Xperia product claiming that it has the ‘best smartphone camera’. The company has been able to generate much hype for the upcoming phone without providing any details about it at all – an oddity in an industry where pre-launch leaks have become a norm. We aren’t complaining though as it all adds to the suspense. After all, the best surprises are the unexpected ones.

The mysterious event will be held on October 26 (Oct. 25 in the US) and all we know about it is that “a new Xperia is coming” with a focus on professional photography and videography above everything else.

By this, one might think that the curtains are about to be lifted on a sequel to the Xperia Pro. But as it stands, Sony has gotten a few professional photographers to praise more affordable and less impressive models like the Xperia 1 III and even the mid-range Xperia 5 II in the teaser, so it doesn’t necessarily mean that Sony will be unveiling an absolute flagship model.

As for what’s next, Sony seems to have gotten a content creator, photographer, and filmmaker to spend time with the device and they’ve all got nice things to say about it like: “It almost felt like it was a camera attached to a phone”, so there’s that.

Another known thing about the phone includes the implementation of a dedicated shutter button – something that has become a staple on Sony smartphones of late.

Apart from this, well, you’ll have to wait for next week’s event, although it is possible that Sony will be dropping some more teasers beforehand.

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