Supreme, not the “legal fake” Supreme Italia, has launched its fall/winter 2019 catalogue with products such as Voodoo Dolls and table tennis sets. The catalogue also included a Supreme-branded feature phone dubbed Supreme/Blu Burner phone. The phone is actually manufactured by Blu and will join the other products to go on sale on August 22nd in Supreme’s New York, Los Angeles, London, and Paris stores.

The phone is a budget device that appears to be a BLU Zoey 2.4 by another name. That means the feature phone packs a 2.4-inch display with 128MB of internal memory. The company did include a 16GB memory card, though, which is impressive. It offers just 3G connectivity but you get a built-in camera at the rear. The device is available in a sleek red and black colour options. The phone also comes with Blu and Supreme logos.

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There is no word yet on the pricing but we don’t expect it to be too expensive considering that it is just a feature phone with Supreme’s badge. The company had earlier teamed up with Mophie a few different times on a range of Supreme-branded battery packs. The power banks weren’t too expensive but were difficult to get since they sold out pretty much instantly.

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There is Supreme, a very popular New York-based clothing company and there is Supreme (Italia), a Barletta, Italy-based clothing company that might seem like the Italian-branch of the New York business but is what is called a “legal fake”.

Last year during the launch of the Galaxy A8s, Samsung announced a partnership with Supreme but it didn’t specify until later which of the Supreme brands until after the event. The partnership was actually with the Italian business which planned to open its first store in China and also launch products in collaboration with Samsung. Yes, was, because Samsung has announced the end of the partnership.

Supreme Italia is considered a legal fake because it is riding on the popularity of the original Supreme brand without being affiliated with it in any way. How is this possible? The founders of Supreme Italia applied for trademarks in Italy using the logo and brand name of the New York business. They were able to do so because Supreme New York didn’t register its trademarks in Italy and Spain. The case was taken to court and Supreme Italia lost in Italy but won in Spain where it has a sister-company.

So when Samsung announced the partnership back in December, Supreme New York released an official statement denying it which led to Samsung clarifying which of the businesses it partnered with.

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Now it appears the condemnation of the partnership with a “fake” has forced Samsung to announce the end of the partnership with Supreme Italia. The announcement was made by Samsung’s official Weibo account. Supreme New York doesn’t have a license to sell in China, so don’t expect Samsung to announce a collaboration with them instead.

(Via)

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