TCL has unveiled a new lineup of TVs during its product launch event on July 17. The company officially launched the third-generation art TV A300 series signposted by the A300 Pro and A300W models. The models adopt a flat back panel design and the whole TV is integrated. The TV has no peripherals and the body thickness is 27.9mm. According to TCL, the TV can fit easily on the wall, providing the visual effect of a flat and thin picture frame.

The TCL A300 Pro series TV is equipped with a Bang & Olufsen (B&O) sound system and comes in three sizes – 65 inches, 75 inches, and 85 inches. It has a quad-core A73 processor with a 4GB/ 64GB memory/ storage configuration. The TCL A300W series TV is available in four sizes namely 55 inches, 65 inches, 75 inches, and 85 inches. The TCL A300 series TVs are equipped with nano-microcrystal technology and Quantum Dot Pro 2024 technology. The TV has a 144Hz matte display effect that can effectively prevent the reflection of ambient light for a more realistic painting texture.

The new TVs have the B&O 3.1.2 ultra-thin wireless speakers in the A300 Pro series providing a panoramic surround sound experience. The TV has a built-in AI painting model and users can set three keywords for the system to automatically generate exclusive art. The art paintings can be generated within 3 seconds which is impressive. TCL also unveiled some high-end soundbars during the product launch conference.

The launch prices of the TCL A300 Pro are respectively 8,999 yuan ($1,239), 11,999 yuan ($1,652), and 15,999 yuan ($2,203) for the three sizes. The A300W are priced at 4,999 yuan ($688), 6,999 yuan ($964), 9,999 yuan ($1,377), and 13,599 yuan ($1,873). The new TV is available for purchase from retail platforms such as JD.com.

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