Innovative smartphone brand TECNO, in partnership with Amateur Photographer magazine, has officially announced the winners of the 2025 “Shot On CAMON” Global Photography Contest. Now in its second year, the competition has quickly grown into a global celebration of creativity, authenticity, and human connection.

Empowering Global Storytellers Through the Lens

The contest was designed to empower photographers from emerging markets to tell genuine stories through images captured on TECNO smartphones. With the brand’s CAMON series known for its camera innovation, this contest encourages users to explore everyday life, emotion, and culture through their unique perspectives.

The 2025 theme, “Celebrating Life’s Rhythm, Connection, and Motion,”  reflects TECNO’s belief that every heartbeat, bond, and movement is worth capturing and sharing.

A Truly Global Celebration of Creativity

The 2025 edition witnessed an impressive 10,000+ submissions from across 56 countries, showcasing how the contest has evolved into a global platform. With a total prize pool of USD 37,000, participants competed across three main categories: Snap Every Pulse, Snap All Fleeting Bonds, and Snap Any Motion.

Each category celebrated a different dimension of life, from energy and emotion to relationships and action. The contest ran from May 1 to September 30, 2025, giving photographers five months to capture and submit their best moments that reflect the pulse of human experience.

Top Honors: The TECNO Photography Master

The Grand Prize of USD 10,000 and the title of TECNO Photography Master went to @micheal_the_colorist from Nigeria for his powerful image titled “High Spirits.”

Captured using the TECNO CAMON 40 Pro, the photo features a group of friends leaping mid-air against a vivid blue sky. The image represents youth, freedom, and the vibrancy of life, perfectly embodying this year’s theme. Judges praised the winning photograph for its energy, composition, and emotional depth.

Category Winners: Capturing Bonds, Motion, and Everyday Life

In the Snap Every Pulse category, the Gold Prize went to a heartwarming image of a young Nigerian girl running down a sunlit street in a white dress, a symbol of innocence and vitality. The Silver Prize captured four dogs perched on a wall, reflecting harmony in daily rhythm, while the Bronze Prize portrayed traditional grain processing, showing the heartbeat of communal life and labor.

For the Snap All Fleeting Bonds category, the Gold Prize highlighted children playing joyfully in the mud, expressing pure friendship and unity. The Silver Prize went to a serene shot of kids chasing each other on a Malaysian beach at sunset, and the Bronze Prize captured a boy caring for a young goat, showcasing compassion that transcends species.

In the Snap Any Motion category, the Gold Prize went to an impressive photo of a Sepak takraw player leaping at dusk, reflecting strength and elegance in motion. The Silver Prize showed a cyclist performing a stunt under dynamic clouds, while the Bronze Prize depicted a dancer spinning in red amid modern architecture, symbolizing art and fluidity.

Awards, Prizes, and Global Exposure

The contest’s total prize pool of USD 37,000 rewarded excellence across every level. Beyond the top three prizes, TECNO introduced the TECNO Friend Prize, where ten winners received the CAMON 40 Premier 5G smartphone, recognizing emerging photographers with outstanding creativity.

Winners will also gain international exposure through multiple opportunities. They will take part in the London Photography Tour 2025, an exclusive event that allows creators to explore London’s vibrant culture and capture its pulse. In addition, the winning images will be featured in global exhibitions, showcased in the TECNO Annual Photo Book, and displayed across TECNO’s official online platforms and social media channels.

Industry Voices Praise

Speaking about the competition, Nigel Atherton, Editor of Amateur Photographer, said, “This year’s contest shows growth in scale, confidence, and individuality. TECNO’s effort enables authentic storytelling from emerging creators, helping them share perspectives that often go unseen.”

Laury Bai, CMO of TECNO, emphasized the contest’s human spirit, stating, “Shot On CAMON celebrates not just skill, but the power of perspective, capturing the rhythm, connection, and beauty of everyday life.”

A Platform for Future Visual Storytellers

With its growing scale, strong storytelling themes, and real-world rewards, TECNO’s “Shot On CAMON” Global Photography Contest has become more than just a competition; it’s a movement empowering visual storytellers from across the world.

By merging technology and creativity, TECNO continues to provide opportunities for emerging photographers to share their stories and inspire others through the universal language of images.

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Tecno has officially taken the wraps off its latest Camon 40 series smartphones. The lineup includes four devices: the Camon 40 Premier 5G, Camon 40 Pro 5G, Camon 40 Pro, and the standard Camon 40.

Tecno Camon 40 / 40 Pro / 40 Pro 5G

The Camon 40 and Camon 40 Pro are the more affordable 4G variants in the lineup, both powered by the MediaTek Helio G100 chipset. They feature a 6.78-inch AMOLED display with a 120Hz refresh rate and Full HD+ resolution. 

Powering the devices is a 5,200mAh battery with support for 45W fast charging. The key difference between the two is that Camon 40 Pro gets a 50MP selfie camera, while the standard Camon 40 sticks with a 32MP front shooter. On the back, both models share the same 50MP main sensor with OIS, an 8MP ultrawide, and a depth sensor.

Step up to the Camon 40 Pro 5G, and you’ll find mostly the same package—except for the chipset. It swaps in a Dimensity 7300 SoC, bringing 5G support, but everything else from the design to the battery remains unchanged.

Tecno Camon 40 Premier 5G 

The real standout in the lineup is the Camon 40 Premier 5G. It ditches the vertical camera design of other models for a circular camera module. This houses three 50MP lenses for wide, ultrawide, and 3x optical zoom shots. And not to forget, the main lens has OIS support. 

The front camera also gets a 50MP sensor with autofocus. Under the hood, it’s powered by the Dimensity 8350 chip and packs a slightly smaller 5,100mAh battery, but it supports faster 70W charging. The display is also upgraded to a 6.67-inch panel with a sharper 1260p resolution and a 144Hz refresh rate.

Tecno hasn’t revealed pricing or availability details yet. We can expect more information once the devices start making their regional debuts.

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Tecno finally unveiled the Camon 40 series during the MWC 2025 event (Mobile World Congress). The lineup consists of multiple mid range smartphones, which were announced along with the new Megabook series of laptops and even a new smartwatch model. So let’s check them out.

Tecno Camon 40 Series & Other Debuted in MWC 2025

The Tecno Camon 40 series has finally made its debut after teasers and leaks over the last several weeks. Unfortunately, this was just an official announcement for these upcoming devices, but did not reveal their finer specs and features. Tecno’s latest Camon 40 lineup is expected to feature the MediaTek processors and support for various Tecno AI powered tools like AI Call Assistant, AI Writing, and AI Image Generation.

On the rear, the Tecno Camon 40 Premiere may house a 50MP camera, which is the same sensor that can be found on the Tecno’s AI glasses. But that’s not all, the brand also showcased a couple of other new products like three new Megabook laptop models, a brand new smartwatch, and TWS earbuds. Tecno showcased the Megabook S14, Megabook K15S, Megabook T14 Air, Tecno Watch GT 1, and Tecno True 2 TWS earbuds.

We also got sneak peeks at the features of these products with the Megabook S15 being the industry’s lightest 14-inch OLED laptop with an 899 gram body and 2.8K resolution. The Megabook T14 Air also measures just 999 grams and uses a durable magnesium alloy body. Lastly, there is the Megabook K15S that arrives with an all metal thin and light body as well. The Watch GT 1 features various health related trackers while the True 2 earbuds offer up to 45 decibels of ANC and 50 hour battery life.

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Tecno is making a bold AI-powered push at MWC Barcelona 2025, unveiling a lineup of cutting-edge devices designed to integrate artificial intelligence across its product ecosystem.

Headlining the showcase is the Camon 40 Series, a flagship smartphone promising next-level mobile photography, alongside the Megabook S14, the world’s lightest 14-inch OLED laptop, and an intriguing debut in wearable tech, the Tecno AI Glasses Series.

Tecno to unveil AI-driven innovations at MWC 2025

As per the company, the upcoming Camon 40 series features zero-delay snap photography and AI-enhanced imaging, ensuring quick and precise captures with its one-tap capture button. It comes with Tecno AI and the latest MediaTek Ultimate processors, enabling advanced multi-skin tone imaging for more natural and vibrant photos.

The device also equips AI-driven enhancements for image generation, smart search, and intelligent calling, making it a versatile AI-powered companion. Tecno is set to unveil more details at the official launch event.

Expanding its AIoT ecosystem, Tecno is also set to introduce the Megabook S14, touted as the world’s lightest 14-inch OLED laptop, featuring AI-powered tools that enhance productivity and creativity for professionals on the go.

Meanwhile, Tecno’s AI glasses series, which includes the Tecno AI Glasses Pro and Tecno AI Glasses, merges advanced AI functionality with a sleek, modern design. These smart glasses offer seamless connectivity and intelligent interactions, forming a cohesive AI-driven product ecosystem designed to elevate digital experiences.

Tecno will showcase these groundbreaking innovations at MWC 2025, Booth 6B11, Hall 6, Fira Gran Via, where attendees can explore the future of AI-driven mobile and computing technology.

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Back in 2023, Tecno introduced an imaging technology called Universal Tone to improve skin tone accuracy in photos, ensuring that people of all complexions are represented more naturally.

Since then, the company has worked with universities to refine the tech and even launched a web portal to let users identify their true skin tone with just a single click.

Now, Tecno is pushing things even further. The company today announced an upgraded version of Universal Tone that expands its skin tone database and improves its Multi-Skin Tone Color Restoration Engine for even more accurate color reproduction.

What’s new in Tecno Universal Tone?

The latest upgrade to Universal Tone brings a more advanced Multi-Skin Tone color card which now features 372 patches—up from 268 in the previous version. 

In simple terms, this means Universal Tone now has even more skin tone data to work with, so when you snap a photo, your skin tone should look more natural and true to life.

While the new dataset serves audiences on a global scale, Tecno says it has also developed a regional color card specifically for Saudi Arabia. 

Developed in collaboration with the University of Leeds (UK) and Dar Al-Hekma University (Saudi Arabia) in late 2024, the custom color card features 187 unique Saudi skin tone patches that will more authentically depict the nation’s varied skin tones.

Beyond the expanded database, Tecno says it has also improved its Multi-Skin Tone Color Restoration Engine with a refined CCM Skin Tone Calibration Algorithm and an upgraded Spectrum-Based Automatic White Balance (AWB) Algorithm.

The CCM algorithm which is now trained with the updated Multi-Skin Tone color card dataset is designed for more precise color calibration. Meanwhile, the AWB Algorithm is said to tackle color shift issues in monochromatic photo scenarios to improve exposure and white balance when capturing diverse skin tones in the same frame.

Together, these upgrades boost skin tone accuracy by over 50%, according to Tecno—making Universal Tone its most advanced skin tone aesthetic data model. 

The new and updated Universal Tone will make its debut in the upcoming Tecno Camon 40 series set to launch at MWC 2025. 

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We already know that Tecno is working on the Camon 40 series of smartphones. While there is no official word regarding its launch, new certification sighting has hinted at its imminent release. The Camon 40 Premier got certified in the US, while the Camon 40 4G got certified in Thailand.

Tecno Camon 40 Premier & Camon 40 4G Certified

The Tecno Camon 40 Premier is expected to be the top end model from the brand’s Camon 40 lineup. To recall, these are Tecno’s mid range smartphone series. On the FCC database, the Camon 40 Premier carries the CM8 model number. While finer details regarding its specifications are still unknown. But the certification did confirm 12GB of RAM and 256GB of internal storage.

It arrives with support for 5G NR, 4G LTE, dual band WiFi, Bluetooth, and NFC. The FCC certification lists the Camon 40 Premier with a charging adapter that has a U700TSA model number, which offers 70W fast charging. Even the rear design of the Camon 40 Premier was revealed in design schematics. We can see a large circular camera island that houses the image sensors and an LED flash module.

There appear to be two cameras along with a periscope telephoto shooter on the back. Interestingly, there is also an additional button along with the volume rockers and power button. On the other hand, the Camon 40 4G was certified in Thailand’s NBTC database. It was spotted carrying the CM6 model number, but unlike the Camon 40 Premier, the Camon 40 4G did not have any features or specs revealed.

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One of the most popular manufacturers of the last period, Tecno continues to offer smartphones for every budget. The brand’s new Camon series Tecno Camon 40 models have appeared in our IMEI database. This series will consist of three different models: Tecno Camon 40 Pro 5G, Tecno Camon 40 Pro 4G, and Tecno Camon 40.

Tecno Camon 40 series is coming

According to the IMEI Database, the model numbers of Tecno Camon 40 models are as follows: Tecno Camon 40 Pro 5G will have the model number “CM8,” Camon 40 Pro 4G “CM6,” and Camon 40 “CM5.” There is no official information about the technical specifications of these models yet. To get an idea of what the Tecno Camon 40 series has to be offer, let’s take a look at the features of the previous Camon 30 series.

The Tecno Camon 30 Pro 5G features a 6.78-inch AMOLED display with a 144Hz refresh rate. The device comes with a MediaTek Dimensity 8200 Ultimate processor. 12GB RAM and up to 512GB storage capacity. However, there is no memory card support.

On the back, a triple camera setup draws attention; 50MP OIS-supported main camera, 50MP ultra-wide angle camera and 2MP depth camera. There is a 50MP selfie camera on the front. 4K@60FPS video recording is possible with all these cameras. There is a 5000mAh battery and 70W fast charging support. Out of the box, the device comes with the Android 14-based HiOS 14 interface. Under-screen fingerprint reader offers practical security.

In addition, Tecno Camon 30 4G comes with a 6.78-inch AMOLED display. The screen offers a refresh rate of 120Hz. Powered by the MediaTek Helio G99 Ultimate processor. There’s up to 12GB of RAM and 256GB of storage capacity. In addition, this model has memory card support up to 1TB.

The camera lineup is complete with a 50MP OIS-supported main camera, a 2MP depth camera, and a light sensor. There is also a 50MP selfie camera on the front. The device pleases its users with its 5000mAh battery and 70W fast charging support. The under-screen fingerprint reader is also available in this model and the device works with Android 14-based HiOS 14.

The upcoming Tecno Camon 40 Pro 5G has the potential to be a strong competitor in the mid-upper segment. The Tecno Camon 40 Pro 4G model is expected to have similar features, only with a different processor. The Tecno Camon 40 will be a model that will heat the competition in the middle segment with more trimmed features. Tecno will continue to offer powerful devices that appeal to both the middle segment and the upper segment with this new series.

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