Chinese smartphone manufacturer Tecno Mobile has launched the Tecno Pop 4 LTE smartphone in the Philippines. The Pop 4 LTE seems to be customized for the Philippines market and is hugely affordable for its stated price of Php 3,590 (~$71), which is the cheapest it can get.

Tecno has carved a niche globally as a company with a significant focus on the lower end of the consumer spectrum, delivering some well-kitted smartphones for quite impressive and affordable prices worldwide. The possible thing about the Tecno Pop 4 LTE is that it may be powered by a cheaper and less powerful chipset, which has implications performance-wise. The MediaTek Quad-Core processor and the Android 10 Go Edition operating system it runs will give it some lift.

The specs look good for its price, as the Tecno Pop 4 LTE has a dual SIM setup, a massive 5,000mAh battery, and a 6.52-inch high-definition IPS screen. The memory spec for the Tecno Pop 4 LTE is 2GB of RAM and 32GB of internal storage, which is expandable via the MicroSD slot. The 2GB of RAM implies that the device cannot pack many applications due to the limited space. The camera setup consists of 5MP front and rear cameras, with the rear camera also sporting QVGA (AI) and LED flash. The smartphone supports 4G LTE which distinguishes it from the original POP 4 launched last year. Further, there is a rear-mounted fingerprint scanner as an additional layer of security for the user.

Tecno Pop 4 LTE supports wireless and Bluetooth connectivity, has GPS functionality, and is already available in the Philippines via Shopee stores across the country.

Tecno is a subsidiary of Transsion Holdings. The parent company’s market share rose by up to 60% in the first half of 2021 emerging as a major player in Africa, South East Asia, the Middle East, and South America. Apparently, to consolidate its market share, the brand is releasing the budget Pop 4 LTE to cater to the needs of low-income earners in targeted markets. The brand is also targeting the high-end market with the recent launch of its first flagship model – the Tecno Phantom X.

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(via)

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