Timex began manufacturing watches in 1854 and has over the decades built a reputation for itself as a world leader in watchmaking. The brand in 2018  announced a partnership with Huami that would help its foray into the smartwatch business. The Timex R300 was the brand’s first smartwatch launched in February 2020.

The US watchmaker is now set to launch its second smartwatch on June 10. The product will fall under the lifestyle-focused Metropolitan smartwatch collection and will feature software that was developed in partnership with Huami.

The Timex Metropolitan models feature an impressive high-resolution AMOLED touch display with vibrant colors that look bright under any ambient light condition. The watch also promises two weeks of battery life, making it a standout among competitors. The Metropolitan offers all the functionalities of a smartwatch, without sacrificing style, and continues the Timex Smart mission to provide accessibly priced, high-quality and durable smartwatches for people who live an active lifestyle.

Timex’s watchmaking expertise, combined with Huami’s enhanced sports, healthcare and AI technology, brings cutting-edge wearable technology to consumers around the world. The appetite from consumers for this wearable technology has been an influence in future launches from the brands that consumers will see over the next 12 months.

“We are excited to introduce another edition to our Timex Smart franchise. This new collection delivers on performance and one of the longest battery life on the market today. The Metropolitan collection for men and women combines the ease of soft-touch navigation and performance monitoring, delivering beauty and brains, as is expected for today’s smartwatches,” said Shawn Lawson-Cummings, SVP Advanced Technology & Sports, Timex Group.

Timex Metropolitan series is made up of the Metropolitan R with a round watch face and the Metropolitan S with a square-shaped watch face. The collection delivers always connected, smart technology, with elevated, sleek designs and notifications to stay on top of a busy lifestyle. Custom dials add an extra layer of personalization with over 20 dials to choose from. The water-resistant watch has on-board GPS, optical heart rate sensor, a 24/7 activity and sleep tracker for health and fitness goals and one easy to use app.  The Metropolitan has all the bells and whistles of a truly substantial smartwatch.

As for the pricing, the Timex Metropolitan R is available in rose gold and gunmetal, and the Metropolitan S is available in black and rose gold. Both models are available for $179 at timex.com in the US and Canada as well as in select retailers across North America.

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