Toyota has unveiled its plans to enter the emerging electric pickup market with the Hilux Revo BEV. The Toyota Hilux BEV will be the automaker’s first electric pickup model. It is noted that Tesla, Ford, and Rivian are also making progress in this area. Indeed, the Tesla Cybertruck will be launched soon.

The Toyota Hilux BEV is a fully-electric pickup truck that was teased during the 60th-anniversary event of Toyota Motors Thailand division. It is likely that the Hilux Revo BEV could be launched in the Asian market first.

It is noted that a pickup truck was flashed during the unveiling of Toyota’s 30 EV concepts last year. The Hilux Revo is however seen on a stage, so has gone beyond a concept. The EV has low-profile tires and a solid wind over the truck’s rear.

The Hilux Revo BEV was unveiled by Toyota’s president, Akio Toyoda although pricing, release, and other details about the EV truck were not divulged. Toyoda also stated that complete and rapid electrification may not be the only path to sustainable transportation.

Toyota’s President also stressed that rapid electrification of the transportation system could potentially harm the system. This underscores Toyota’s pursuit of hybrid technology over the years. It has been at the forefront of hybrid and hydrogen vehicle technology for a while.

Toyota is also frontally pursuing development in the fully electric segment of the auto industry. It is reported that the company could soon thoroughly rejig its EV strategy to cope with current realities. This could see some of its hybrid concept vehicles transformed into electric models with an electric powertrain. It is expected that the Toyota Hilux Revo BEV electric truck will enter the market within 2023.

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