Transsion Holdings Archives - Gizmochina

Tecno Camon series to debut the RGBW sensor with an in-house image processing algorithm

Jed John Ikoba — Mon, 28 Feb 2022 23:50:32 +0000

Chinese tech brand and Transsion Holdings subsididary Tecno has restated its plans to build high-quality mobile cameras with the development of the RGBW sensor (in conjunction with Samsung) and the accompanying algorithm to process the data which was developed in-house. The current RGBW sensor is called ISOCELL GWB and the 64MP RGBW sensor will premier in a Tecno Camon smartphone.

The enhanced quality on offer in the RGBW sensor offers up to 60% improved performance in capturing incoming light, which significantly trumps an RGB sensor. In addition, the pricier and more effective Glass+Plastic lens assembly with improvements in the management of light, with better performance than the all-plastic lens.

The specific model number of the Camon phone that debuts the new RGBW sensor and algorithm has not been specified yet. Tecno insists that its algorithm has found a way to capture human features and skin tones more efficiently. Samsung is collaborating with Tecno in the development of the RGBW architecture and it says the time is close when DSLR-grade photography will be a reality for everyday smartphone users.

Tecno will hope to leverage the algorithm in producing excellent videos on its devices.

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Parent company of Tecno, Transsion Holdings saw near 60% rise in net profits in H1 2021

Sean — Wed, 07 Jul 2021 11:39:22 +0000

Earlier this month, Transsion Holdings revealed in an announcement that it has recorded a net profit rise of nearly 60 percent year on year in the first half of this year, with the figure reaching 1.72 billion Yuan (roughly 266 million US Dollars).

For those unaware, Transsion Holdings is the parent company of two known smartphone brands, namely Tecno and Infinix. The firm saw a net profit rise of 57.35 percent over last year in H1 2021, which also marks a rise of 626 million Yuan over this period. The company added that it saw a rise in its sales revenue due to the market’s recovery from the Coronavirus pandemic from last year along with other factors as well.

Furthermore, Transsion stated that it has continued to expand its presence in the African market since the beginning of this year, enabling it to better compete in the region. Meanwhile, it has also strengthened its brand image through various publicity and promotional efforts to increase its overall sales. The company further added that it has worked on exploring and optimizing smartphone models that will be suitable for new markets.

Infinix Note 10 Pro

According to a CNBeta report, Transsion Holdings is also improving focus on certain key markets like India, Bangladesh, Pakistan, and other markets as well. At the moment, the company sells its products in more than 70 countries and regions across the globe and has been a notable player in markets like Africa, South Asia, Southeast Asia, the Middle East and South America.

Counterpoint: Tecno overtakes Samsung to lead African smartphone market, Xiaomi doubles its share

Habeeb Onawole — Mon, 19 Apr 2021 13:29:46 +0000

Transsion Holdings has been the market leader in Africa for a while now with its three brands Tecno, Itel, and Infinix. The combination of these three brands gives it the largest market share in the continent. However, 2020 was the first time one of its brands actually took the top spot and overtook Samsung.

According to a Counterpoint report, Tecno toppled Samsung to claim the top spot in 2020. The smartphone brand saw its market share rise to 18% even though the market experienced a 6.7% drop in smartphone shipments YoY. The report revealed the COVID-19 pandemic also disrupted the market in the first half of 2020 with the second quarter being the worst as countries went into lockdown. However, by July, sales significantly improved. The market even recorded a 1.5% gain YoY in the fourth quarter of the year.

Samsung who had a market share of 18% in 2019 saw it drop to 15% in 2020 no thanks to issues with supply chain due to the pandemic and a slow reaction towards the end of the year. Things should get better for Samsung this year as it has already launched its new Galaxy A smartphones in multiple markets in the continent.

Itel, another Transsion Holdings brand takes the third spot with a market share of 12%. Itel offers more affordable phones than its sister brands Tecno and Infinix. You wouldn’t be wrong to call its lineup entry-level and as we can see, that segment has helped it enter the top three.

Huawei still keeps the fourth spot in Africa despite the challenges it is facing. Counterpoint says the first three quarters were strong but its shipments declined significantly in the fourth quarter. We can attribute that to the trade ban which has prevented it from getting components and thus affected the launch of new models in the market. Its market share has dropped from 10% to 8% and is expected to drop even further as things haven’t improved this year even with the new U.S. administration.

Infinix, the third Transsion Holdings brand closes the top 5 with a market share of 7%. Counterproint reports that they recorded strong market gains in the second half of the year and it is the transsion brand with the highest average selling price. However, it has begun to lower its prices based on market realities and is expected to grab a larger share of the market this year.

Xiaomi saw its market share double from 2% in 2019 to 4% by the end of 2020. Its shipments increased by 126% YoY, thanks to increased sales in key markets such as Egypt, Kenya, Morocco, and Nigeria. Xiaomi is also said to be expanding its offline presence in the continent and by directly managing channels, it should record an increase in market share this year. Xiaomi has already announced its Redmi Note 10 series in key markets like Nigeria where they will slug it out with Samsung’s new Galaxy A series smartphones.

OPPO also doubled its market share from 2% to 4% and saw its shipments grow 57% YoY. It made its entry into the continent a few years ago and has already recorded success in markets such as Egypt and Algeria. OPPO is also building its offline channels and is partnering with key operators in the continent.

Apple and HMD Global (Nokia) both retain their 1% market share. The latter hasn’t recorded significant success in the continent, no thanks to better offerings at lower prices from the competition. Another name on the list is Realme who didn’t have a market share in 2019 but now controls 1%. The brand is yet to launch in some markets such as Nigeria but we won’t be surprised if they do so this year.

Counterpoint also revealed that most of the sales recorded, over 80% to be specific, come from smartphones in the sub-$200 category and that trend is expected to continue. 5G smartphones are not popular yet in the region and will most likely not be in the next few years since deployment is yet to commence in several countries, nevertheless, a few 5G devices are already being sold.

TECNO, itel, and Infinix continued to grow in Africa despite the global pandemic in 2020

Sudarshan Ravichandran — Wed, 06 Jan 2021 08:17:36 +0000

There are a number of phone brands in the world. But there’s only one company that is more successful than any other in Africa. And it is none other than Transsion Holdings, the parent firm of TECNO, itel, and Infinix.

Counterpoint Research, a well-known research firm has published a report on Transsion’s success in Africa. According to which, this company went public on the Shanghai Stock Exchange in September 2019. Just within 15 months, its market capitalization rocketed by 146% and as a result, its value rose to RMB 110.8 billion ($16.9 billion).

Unlike other brands, Transsion brands have been targeting low-tier cities and rural areas in Africa since their early days in the region. These brands spend heavily on distribution, sales & marketing, and campaigns & go-to-market activities to different regions’ realities. When required, they even send their managers from the Chinese headquarters to live and work in remote African places for a longer period of time to gain local language.

Because of this strategy, Transsion brands continued to grow in 2020 despite the COVID-19 global pandemic. The company reported revenue and income of RMB 25 billion ($3.77 billion) and RMB 1.95 billion ($295 million) in the first three quarters of last year.

In Q3 2019, TECNO, itel, and Infinix together led the Arican Smartphone as well as feature phone markets with 38% and 67% respectively. Also, 45% of smartphones priced under $100 were shipped by these three brands alone.

With Africa slowly developing, these brands are expected to continue their growth as the number of possible consumers (youth) driving smartphone usage is forecasted to increase by 30% or to 506 million in the next decade.

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China’s 2nd-tier phone vendors looking to expand as they take on first-tier brands like Xiaomi overseas

Jed John Ikoba — Wed, 24 Apr 2019 15:59:13 +0000

Until recently, Transsion Holdings was a relatively unknown company in its home country China. Not until the company applied to be listed on the Shanghai Stock Exchange did the media began to accord it some attention. From an obscure start-up, the company has grown to become one of the leading brands in several regions, especially in Africa. In fact, the company is dubbed as Africa’s Mobile Phone King. The company which boasts of four brands, Tecno, Infinix, iTel and Spice is now eyeing further expansion to other markets.

A Tecno flagship store in Tanzania

Apart from Transsion, other start-ups who are regarded as China’s second-tier smartphone vendors such as Coosea Group (Koobee) and Elephone are also making efforts to expand their overseas markets. The brands have been enhancing their deployments in overseas markets with high price/performance models to sustain sales growth. This was glaring during the recently held Global Sources Mobile Electronics 2019 Hong Kong. Most of their models on display were bundled with all-screen displays, high-quality cameras and other innovative functionalities.

The Koobee-branded models demonstrated by Coosea are powered by optimized cameras with AI technology, enabling automatic selection under multi-scenario environments and night-shooting applications. Elephone models also had several features such as periscope-style cameras as well as water-drop and punch-hole displays. Apart from that, Elephone is enhancing its presence in Central and South Americas and Africa. The company recently set up flagship stores in Morocco and Niger. Also, Transsion has always promoted its phones with enhanced camera functionalities. In 2018, Transsion Holdings reportedly sold an estimated 124 million mobile phones, capturing 48.7% of Africa’s mobile phone market, and 7% worldwide.

Their efforts to expand their markets may be borne out of the urge to expand their dragnet before first-tier Chinese companies like Xiaomi, OPPO gain ground in the local market. Bigger Chinese brands like OPPO, Xiaomi, Vivo etc, are eyeing the Africa market known for its sheer size and are already opening up branded stores in several African and Middle East countries. Their entry is likely to shrink the market share of the second-tier companies.

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Transsion holdings known for the Tecno and Infinix brands, applies for listing on the Shanghai Stock Exchange

Jed John Ikoba — Sun, 31 Mar 2019 23:56:06 +0000

The name Transsion Holdings may not ring a bell to many but from an obscure start-up, the company has grown to become one of the leading brands in several regions, especially in Africa. In fact, the company is dubbed as Africa’s Mobil Phone King. In case you are still wondering, Transsion Holdings is the parent company of the Tecno, Infinix, iTel and Spice brands. The company is now eyeing further expansion in other markets and is seeking investors to back its plans. The Chinese start-up has reportedly applied for listing on The Shanghai Stock Exchange. The information shows that the sponsor of the company is CITIC Securities.

Transsion Holdings was established in Shenzhen in 2013 with a registered capital of 720 million yuan. Its main market is on the African continent and Nigeria is perhaps its largest single market on the continent. The company has also made inroads into India in recent times. Available data shows that in 2017, the company exported 129 million mobile phones, with sales exceeding 20 billion yuan, accounting for 45.9% of the market share in Africa. The Tecno brand is the most popular among its brands and that popularity is hinged on the affordable pricing and the powerful camera offered on the model, especially recent offerings. We should add that bigger Chinese brands like OPPO, Xiaomi, Vivo etc, are eyeing the Africa market known for its sheer size. Thus, Transsion’s bid to secure more funds for further expansion is a good idea.