At IFA 2025, a new outdoor technology brand called RugOne made its global debut. The brand is incubated by Ulefone, a company well-known for its rugged smartphones. RugOne’s mission is to create technology that is durable, sustainable, and repairable, designed specifically for outdoor adventurers and professionals. With its slogan “To Be Bold”, the brand emphasizes leadership, innovation, and a strong commitment to eco-friendly technology.

The name “RugOne” combines the words “Rugged” and “Top One,” symbolizing a promise of strength and excellence. RugOne also benefits from Ulefone’s established manufacturing expertise and shared supply chain, ensuring production efficiency and high-quality standards.

Focus on Sustainability and Repairability

RugOne aims to stand apart by minimizing environmental impact. The company focuses on products that last longer, can be repaired, and use eco-friendly designs. This philosophy aligns with EU Ecodesign directives, which encourage more sustainable and recyclable consumer products. The highlight of this commitment is its first product, the Xever 7 series.

RugOne Xever 7 Series Unveiled

The Xever 7 series introduces a global first in rugged smartphones: a swappable battery system. Unlike traditional phones, where the battery is sealed inside, the Xever 7’s battery can be removed and replaced without turning off the phone. This innovation provides uninterrupted power, making it perfect for hikers, field workers, and explorers in remote areas where charging sockets are unavailable.

Both the Xever 7 Pro and Xever 7 come with a 5550mAh Class-A EU-rated battery. Every device ships with two batteries and two battery covers, and users can purchase extra original batteries for extended use. This design helps reduce electronic waste and extends the overall lifespan of the device.

Powerful Performance and Display

The Xever 7 series is built for both rugged use and high performance. It features a 6.67-inch AMOLED display with a 120Hz refresh rate, delivering smooth visuals and an excellent viewing experience for videos, maps, and games.

Under the hood, the phones support eSIM connectivity, an X-axis linear motor for advanced haptic feedback, and are optimized for outdoor reliability.

Advanced Camera System

Photography is another key strength. The Xever 7 series comes with a 50MP AI main camera with Optical and Electronic Image Stabilization for steady shots. There is also a 64MP infrared night vision camera with quad IR LEDs, making it highly useful in darkness.

The Xever 7 Pro goes a step further by including a FLIR® Lepton® 3.5 thermal imaging sensor. This technology allows the phone to detect heat signatures in darkness, through smoke, or on objects, a valuable tool for engineers, rescue workers, and adventurers. The standard Xever 7 replaces the thermal sensor with a 50MP ultra-wide camera, catering to photography enthusiasts who want a wider field of view.

Designed for Adventure

RugOne’s philosophy centers around durability, sustainability, and personalization. The Xever 7 series is designed to be tough, versatile, and reliable, while also offering technology that adapts to the real-world needs of outdoor users.

With its swappable battery innovation, rugged durability, and advanced camera features, the RugOne Xever 7 series marks a bold new chapter in the rugged smartphone market. By combining eco-conscious design with powerful performance, RugOne positions itself as a forward-looking brand for both explorers and professionals.

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