Apple users do not find new iPhone 13 series very exciting, survey shows

Zohaib Ahmed — Wed, 06 Oct 2021 13:40:56 +0000

A majority of the participants of a survey said that the new Apple iPhone 13‌ lineup is “not very” or “not at all” exciting. The survey had sampled 5,000 iPhone users aged 18 and above in the United States between September 23 and 30.

It was conducted by SellCell (via: MacRumors) and revealed that 64 percent of users are “not very” or “not at all” excited about the iPhone 13 lineup. 21.5 percent felt that the ‌iPhone 13‌ models are “somewhat” exciting, and only 14.4 percent said that they are “extremely” or “very exciting.”

The excitement for the new iPhone series was found to be higher prior to the announcement. This is apparent from the fact that just 23.3 percent of users intend to upgrade to an ‌iPhone 13‌ model, which is a significant 20.5 percent drop compared to a pre-launch survey conducted two months ago.

Among the 23.3 percent from the survey that intend to upgrade to an ‌iPhone 13‌ model, the iPhone 13 Pro was found to be the most popular choice with an overwhelming 42.5 percent of responses. This was followed by the ‌iPhone 13 Pro‌ Max at 26.3 percent, iPhone 13‌ at 22 percent, and finally the iPhone 13 mini with just 9.2% of votes.

Also among those that plan to upgrade, the primary reasons were the 120Hz display upgrade and longer battery life, as indicated in the graph below. 15.7% felt that there’s no particular reason and they were simply upgrading because it’s due.

Of the 76.8 percent of existing ‌iPhone‌ users not interested in purchasing a model from the ‌iPhone 13‌ series, 29.3 percent cited the lack of a Touch ID fingerprint scanner. This was followed by 19.5 percent said that there were no major features to warrant an upgrade. Other criticisms included the lack of an always-on display, a notch-free design, 120Hz on the standard models, and a USB-C port.

36.8% of those with no plans to upgrade have stated that they will wait for the iPhone 14 instead. 16.1% are switching to an Android device, with 45.1 percent wanting to purchase a Google device, 41.8 percent wishing to purchase a Samsung device, and 8.4% planning to grab a OnePlus device.

Last but not the least, the Apple Watch Series 7 too has barely managed to grab much interest with just 7.5 percent of ‌iPhone‌ users saying that they are planning to buy one. This, despite the watch’s larger display, more durable design, and improved charging speeds.

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Apple users do not find new iPhone 13 series very exciting, survey shows