USB Implementers Forum has announced new certified USB Type-C cable power rating logos to clearly indicate the power capabilities of USB-C cables to consumers. As per the new specifications, USB Type-C cables will now feature special logos highlighting the support for 60W or 20W of power.

For the uninitiated, USB Implementers Forum (USB-IF) is the support organization for the advancement and adoption of USB technology.

Moreover, USB4 cables will also feature a new logo that shows not just the new data transfer speed of either 20Gbps or 40Gbps, but also the charging speed (via: Business Wire).

These new certified logos will be present on the product packages, brief, device, charger, and cable itself. USB-IF will be reminding consumers to only purchase such certified products from trusted sources in order to ensure interoperability and backward compatibility.

“With the new higher power capabilities enabled by the USB PD 3.1 Specification, which unlocks up to 240W over a USB Type-C cable and connector, USB-IF saw an opportunity to further strengthen and simplify its Certified Logo Program for the end-user,” said Jeff Ravencraft, USB-IF President and COO.

“With our updated logos, consumers can easily identify the USB4 performance and USB Power Delivery capabilities of Certified USB-C Cables, which support an ever-expanding ecosystem of consumer electronics from laptops and smartphones to displays and chargers,” he added.

However, USB-IF does not seem to have done anything to prevent someone from using replicated logos on products that do not pass the quality standards (via: GSMArena). As such, there’s plenty of scope for misuse.

A better implementation would have been something similar to HDMI LA’s solution where not just logos but also a holographic image and a QR code are required to confirm authenticity. In this, a user can very conveniently scan the QR code on the packaging to confirm if a given HDMI cable is authentic or not.

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