Marketing and advertising are quite important for smartphone manufacturers. These strategies are often implemented to highlight the key features of the device and to appeal to the target audience, directly influencing sales. However, in some instances, some brands make “wrong” decisions, attempting to deceive consumers with their marketing methods. Unfortunately, the latest example of this occurred with Samsung. The company, which launched the Galaxy A24 model in Malaysia, lied by promoting a phone with 8GB of RAM as though it had 16GB. Here are the details…

The Story Behind the ‘Fake’ 16GB RAM Deception on Galaxy A24

Samsung is doing everything it can to boost sales of the Galaxy A24, which it recently launched in Malaysia. However, it seems that the features of this $200 phone are not enough for the company. Therefore, it’s attempting to present the virtual RAM feature differently to consumers. In marketing materials, the phone, which has 8GB of real and 8GB of virtual RAM, is shown as having 16GB of RAM. Unfortunately, this tends to increase people’s expectations of the device and has a tendency to mislead consumers.

Despite Samsung being a long-standing leader in the smartphone market, its position is not guaranteed. Therefore, it must constantly introduce new products and increase both its sales and profitability by marketing them correctly. Regrettably, it should also refrain from telling falsehoods in the process. Of course, the word “lie” in this scenario is somewhat strong.

Because technically, with the RAM Plus software, you can indeed convert some of the storage space into virtual RAM. However, this does not justify marketing the Galaxy A24 in such a manner. Moreover, this is unfair to the device, which comes with decent technical specifications for its price.

amsung Galaxy A24:

RELATED:

• Best Budget-friendly Drawing Tablets in 2023
• Samsung Galaxy Z Fold 5 protective case leak hints at its design
• Samsung Galaxy M34 5G & F34 5G appears on Bureau of Indian Standards, could…
• Samsung Galaxy S20 FE 4G & Galaxy A73 pick up May 2023 Security Update
• Samsung and LG Worry Over Apple’s Potential Fail!

(via)

The post When 8GB Equals 16GB Fake RAM: Samsung’s Misleading Galaxy A24 Marketing Strategy appeared first on Gizmochina.

Samsung has finally launched the much-awaited Galaxy S22 series flagship smartphone that comes running the company’s own One UI 4.1 out-of-the-box based on the Android 12 operating system with a focus on improving user experience.

In line with that, the South Korean tech giant has a new feature to enhance the user experience on these newly launched smartphones by allowing users to configure the amount of virtual memory on the devices.

The company has introduced a feature called RAM Plus for the Galaxy lineup of devices that enables users to increase the amount of RAM to improve the phone’s performance. The amount of virtual RAM can be selected out of four options — 2GB, 4GB, 6GB, and 8GB.

The feature basically allocates some of the phone’s storage phone as virtual RAM. This is similar to Windows allocating a portion of disk storage to use as virtual RAM for a scenario where the physical RAM is insufficient.

Although the feature isn’t new, the Galaxy phones were limited to using only 4GB of storage as virtual RAM but with the One UI 4.1, the company is now allowing the users to choose up to 8GB in case that much memory is needed.

It’s noteworthy that the 4GB storage is selected by default to be used as virtual RAM and while users can change the configuration, there’s no option for disabling this feature on the Samsung Galaxy devices.

RELATED: 

• Samsung Galaxy A series could also be eligible for 5 years of updates
• Samsung Galaxy S22 series smartphones now up for pre-reservation in India
• Samsung reportedly plans to increase Galaxy S22 series smartphones’ production
• Samsung Galaxy S22, Galaxy Tab S8 use armor aluminum and Gorilla Glass Victus+
• Microsoft Your Phone will soon show recent apps used on your Samsung phone

The post Samsung Galaxy S22 lineup features configurable virtual RAM support appeared first on Gizmochina.

Recenty, a number of smartphone brands have been launching their own version of memory expansion technology (1,2) to boost the RAM of their smartphone offerings. Now, ZTE is developing its own memory expansion technology that offers a whopping 8GB boost in virtual RAM that will boost the Axon 30 5G from 12GB to 20GB of RAM.

For those unaware, memory expansion uses some of a handset’s ROM (internal storage) which is not in use to virtually boost the RAM. Through this, we have seen memory boosts of different ranges like 3GB or even 7GB. But its seems ZTE aims on improving this technology even further. According to Lu Qianhao, Director of Consumer Experience Department at ZTE, the technology has yet to be well received by users due its implementation so far.

He added that one of the reasons for the lack of its widespread adoption is that the end user does not always see noticeable difference in performance and apart from a boost in RAM amount it does not always offer a lot of benefits. As per the official, one of its implementation is a simple use of free ROM. But this lacks any proper background scheduling aglorithms that would make it very useful. He further added that the boost in virtual RAM is also not substantial at the moment.

But he stated that ZTE has developed its own Memory Expansion Pro technology to improve upon these limitations. The new proprietary system will combine UFS 3.1 ROM that has fast read and write speeds along with a brand new Lingxi engine to raise the RAM capacity by 8GB of RAM. This means that the Axon 30 5G’s 12GB of RAM could reach 20GB through this new technology.

RELATED:

• ZTE Axon 30 5G live shots emerge, promises truly full screen experience
• ZTE releases an update for Axon 30 Ultra (global version) but you have to manually download it
• ZTE teases Axon 30 5G display, offers 1.07 billion colors with TÜV Rheinland certification

The post ZTE Axon 30 to offer up to 20GB RAM with new Memory Expansion Pro tech: Exec appeared first on Gizmochina.

Virtual RAM on smartphones is trending lately. A bunch of recently launched phones, especially from OPPO, come with virtual RAM support. The virtual RAM feature uses the internal storage of the phone as RAM, offering flexibility and speed whenever required. The same feature has now been pushed to the last year’s flagship smartphone, the OPPO Find X2. 

Those who would have updated to the CPH2023_11.C.68 June 2021 build would be seeing this Virtual RAM feature. Interestingly, this virtual RAM can be tweaked from the settings of the device. In order to expand the RAM, you need to do the following after updating the software. 

• Go to settings
• Find RAM option, Click on the RAM option
• Select the expansion toggle and select the RAM size

With the virtual RAM expansion feature, you can expand the RAM up to 7GB. It has options to choose from 3GB, 5GB, and the maxed out 7GB RAM. Currently, the feature is only rolled out to some Find X2 devices. We can expect more phones to get this feature via a software update. 

Notably, its premium sibling, the OPPO Find X2 Pro has not yet received this feature. However, it shouldn’t be too long until we see the virtual RAM expansion options on the device. 

The upcoming OPPO Reno6 Pro 5G launching on July 14 will also be featuring virtual RAM support out of the box. As of now, it is unknown what expansion options would the device get. 

Other than this, some BBK backed phone makers have also unveiled phones with virtual RAM. Recently, the Realme Narzo 30 5G also received this feature with a dedicated RAM amount selection option. 

RELATED: 

• Leak reveals ColorOS 12 will be OPPO’s best yet, may be announced in August
• OPPO Find X2 Lite gets the taste of stable ColorOS 11(Android 11)
• OPPO Reno6, Reno6 Pro 5G launch date revealed for India
• Xiaomi Mi 11 vs OPPO Find X2: Specs Comparison

(Via)

The post Oppo Find X2 gets Virtual RAM support after the new update  appeared first on Gizmochina.