BMW has unveiled its latest multi-channel campaign for the Vision Neue Klasse concept car, which previews the electric successor of the 3-Series that will enter production in 2025. The campaign, called “Neue New,” highlights the new design language and user interface of the concept car, as well as its commitment to electrification and sustainability.

The “Neue New” campaign will be focused on social media, with influencer collaborations and a new filter for Instagram and Snapchat that will bring users closer to the concept car using augmented reality. The campaign will also include other promotional activities, such as double-page spreads in print media.

The Vision Neue Klasse concept car is a major departure from BMW’s current design language. It has simpler lines and a more minimalist aesthetic, with features like a 3D-effect LED illuminated grille. The car also has a new user interface that is significantly different from the current BMW models. It features an all-new generation of the BMW iDrive system, which includes an ultra-wide head-up display that covers almost the entire width of the windshield.

While the concept car has some radical features, these are likely to be toned down significantly in the production model, which is scheduled to go into production in 2025. However, many of the design elements of the concept car are expected to be incorporated into the production model since BMW has said that the concept car is not just a static preview model, but a fully functional prototype.

BMW’s Vision Neue Klasse concept car is a glimpse into the future of the brand. It embodies BMW’s commitment to digitalization, and electrification, while still delivering on the brand’s promise of driving pleasure. BMW has not yet revealed the full specifications of the Vision Neue Klasse, but it has hinted that it could have a range of up to 1,000 kilometers thanks to its larger and more efficient batteries.

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(Via)

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