Vivo announced its latest smartphones Vivo X27 and X27 Pro in China on March 19. During the product launch, the BBK subsidiary also announced a new brand-level strategy which is the opening of a new concept store dubbed Vivo Lab. The first of its kind will be opened in Shenzhen, the hub for innovative startups in China, on March 22.

Now, we know of brand stores and in some cases, flagship stores with a wide range of branded products like Xiaomi’s flagship Mi Store in Shenzhen which has in stock the company’s smartphones and a slew of smart home products. But this one seems to b different from the regular retail stores we are used to. The company shared a couple of pictures showing its design of the concept store located at Shenzhen’s Sea World Plaza. The store utilises a spacecraft design with a futuristic and technological outlook. The concept store is a two-floor structure. The upper structure is a closed building shaped like a “spaceship”. The lower floor has glass curtain walls which allow passersby to see what is on display inside the building. The interior is also well-designed with spaces to display the company’s products, There is also special experience areas devoted to core functions related to products such as music, games, photos and so on.

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The second floor seems to be designed to give visitors a more immersive product experience. We’ll have to wait until the store is officially opened to the public to find out what makes the Vivo Lab concept store different from the flagship stores of other brands.

(via)

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