A new report has revealed that Chinese smartphone brands like Xiaomi and Oppo have seen impressive growth in Western Europe in the first quarter of this year, while Huawei sees a slump in performance.

According to a recent tweet from Canalys, smartphone manufacturers from China have seen strong performance in the region in Q1 2021. The tweet even shared an image that showcased the market shares of various vendors as well as their year on year growth. Looking at this image, it is clear that Samsung leads the market with a sizeable 43 percent market share, followed by Apple that had a 24 percent market share. Xiaomi, Oppo, and Huawei rounded up the list.

While Xiaomi and Oppo have a relatively lower market share, with 15 percent and 4 percent respectively, than Samsung and Apple, both brands saw explosive growth in the region. Samsung and Apple saw a 49 percent and 28 percent growth respectively, while Xiaomi saw a notable 89 percent growth and Oppo saw a whopping 193 percent growth.  Huawei arrived last in the list with a mere 3 percent market share but its lower market share was due to its massive decline of 80 percent in the region while the other brands saw a positive performance.

Huawei’s decline is likely due to the various US sanctions that disrupted its supply chain and severely crippled its smartphone operations globally. This, in turn, led to its rivals like Oppo to try and fill in the vacuum left by Huawei. Meanwhile, Apple noted a strong quarter thanks to its larger iPhone 12 devices, as per Canalys.

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Last week, Oppo unveiled its first smartwatch dubbed as ‘Oppo Watch’ alongside the Find X2 series in China. Starting at 1,999 Yuan (~$285), it features almost everything one needs in a smartwatch. However, the company did not say anything about its international availability at the launch. But now it has been confirmed to debut in Western Europe later this year by none other than the brand’s Vice President Brian Shen on Twitter.

On the China release of OPPO Watch Series, each model is equipped with esim to make calls. For the price I think this is great value for the user.

Users will have to stay tuned for our global launch, there will be a separate launch in western Europe later on this year. https://t.co/nD9lFYBBAj

— Brian Shen (@BrianShenYiRen) March 13, 2020

Oppo has been making smartphones for years now but the company introduced its first smartwatch last week. Brian Shen, the company’s Vice President and President of Global Marketing has been lately sharing glimpses of the brand’s upcoming devices on his Twitter profile. Following his regular routine, he revealed the Oppo Watch to be launched globally in Western Europe sometime later this year. Unfortunately, he did not provide any further information and merely asked his followers to stay tuned.

Oppo watch is the brand’s most ambitious product in recent times. It comes powered by Qualcomm Snapdragon Wear 2500 platform paired with Apollo 3 co-processor. The wearable runs ColorOS Watch OS, a custom skin based on unspecified Android. The device sports a 1.6-inch (41mm) / 1.91-inch (46mm) curved AMOLED display and even features eSIM functionality. Other specs of the Oppo Watch include water resistance up to 5 ATM, heart rate monitor, ECG, 8GB internal storage, built-in GPS, NFC, Bluetooth 4.2, and a 300 mAh / 430 mAh battery with support for VOOC fast charging.

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Xiaomi CFO Chew Shou Zhi recently went on Bloomberg for an interview, and he revealed some quite interesting information. According to Chew, Xiaomi is planning to make a huge push for the 5G market in China in 2020. More interestingly however, he also claims that the Xiaomi‘s plan for 2020 includes a big emphasis on Western Europe due to them gaining plenty of traction there.

Chew claims that the company has made huge strides in Western Europe, becoming the 4th largest smartphone maker there. In Spain, Xiaomi is even the LARG, a solid acheivement. The company’s success doesn’t end at smartphones however as they also conquer a big chunk of Western Europe’s wearable market, being the 2nd largest wearable company there.

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Perhaps the biggest surprise when it comes to Western Europe however is that Xiaomi’s Scooters are big sellers. The company’s scooters conquer more than 70% of the market share in many countries in Western Europe, though he doesn’t specify which ones. He also mentions that Xiaomi grew by 90% in Western Europe over 2019, making them one of the top 4 fastest growing companies there.

Chew goes on to talk about how Xiaomi plans to launch 10 5G smartphones in China for 2020, and they’re also planning to bring their 5G product portfolio to their other countries of operation, which includes South-East Asian markets, African markets, Latin American markets, the Indian market and of course, the Western European market. When asked about whether Xiaomi plans to bring 5G devices the US however, Chew remains coy, meaning American Mi Fans will probably have to continue waiting.

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(Source)

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Chinese innovative tech company Xiaomi has perfected plans to launch its products in the Western Europe market. The company’s Senior VP Wang Xiang officially disclosed via his Twitter handle that it would be launching in Spain on November 7, signalling its entry into Western Europe. 

Already, the company has got a dedicated Twitter handle for its Mi Espana arm and it is believed that an online Mi store for the market would be unveiled after the launch. The launch event would hold on November 7 in the Spanish capital city of Madrid. They left off without revealing the pilot products that would be unveiled in the market. If we are to go by the teaser poster which contains the Xiaomi Ninebot Self-balancing scooter, Spain may likely get more than just smartphones. However, the company may take things slowly by introducing just a few products.

Heading to #WesternEurope with @Espana_Xiaomi as our first stop!

Where do you think we should head to next? https://t.co/MPQI6nyjfm

— Xiaomi #48MPforEveryone (@xiaomi) October 27, 2017

Read More: Android One’s Xiaomi Mi A1 Now Available in Europe

We’ll have to wait until the launch to know the sales channels Xiaomi would employ to sell its products. No doubt, the success of the brand in Spain would determine how soon the company would enter other countries in Western Europe like France, Netherlands, U.K, Belgium and others. It could be recalled that Xiaomi made its foray into the Eastern part of Europe earlier this year with its launch in Russia.

(source)

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