After the pandemic, the world had seemingly moved to the digital platform for various fields ranging from profession to education. This led to the rise of popular platforms like Zoom for virtual meetings and classes. Now, it seems that WhatsApp wants to offer a similar function of its own through Call Links.

Earlier this week, Mark Zuckerberg unveiled the new feature on Facebook. He stated that the popular chat messaging app will be testing the encrypted video call feature, which will support up to 32 people. With Call Links, the feature will bring both audio and video call support on the platform. Similar to Zoom and Google Meet, one can simply create a call link by going to the ‘Calls’ tab on WhatsApp and selecting the option to ‘Create call link’.

After this, users will get a link that they can share with others. Anyone else simply clicking on this link will be directly added to the call. As of right now, calls on WhatsApp only support eight people at a time. So, its not quite popular for larger business meetings or education purposes. Although, this update might make it an attractive offering in the market. The messaging application is already one of the biggest chat platform in the world, so it easily has the potential to take a notable market share away from both Google and Zoom.

This could hold especially true in certain regions like India, where WhatsApp has a dominating spot when compared to other social media platforms. If the user experience and and functionality is comparable to Meets or Zoom, then we can expect a number of people to make the shift as having a single app for multiple purposes is better than cluttering your phone with multiple applications.

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