Apple just unveiled its latest software developments — from new names to a Liquid Glass design — and it caught the attention not only of its users but also of its biggest Android rival: Samsung. In fact, Samsung didn’t just watch from the sidelines — it joined in with mockery, calling out Apple’s “familiar” designs and underwhelming AI features.

“Customizable apps? Floating bars? That sleek glass UI? Looks… familiar ,” reads a post from Samsung Mobile US on X. The Liquid Glass design does resemble Windows Vista’s Aero UI, and the new app icon styling in iOS 26 and macOS 26 arguably makes it harder to recognize apps or read text clearly.

Samsung also took the opportunity to flex its Galaxy AI, which already powers many of the features Apple is just now beginning to beta test.

“New to live translations? Welcome aboard! We’ve been translating text and speech in real-time for a while now… #GalaxyAI,” and “AI is coming to your watch? Cute. Ours already knows when you’re too tired to care #GalaxyAI,” read two other posts on Samsung’s official X account.

Apple’s WWDC stood apart from recent AI-heavy keynotes by Google and Samsung in one major way: Apple barely mentioned AI at all. Siri was referenced only twice during the entire 90-minute event. The Cupertino company appears to be treading carefully, emphasizing user privacy while slowly integrating AI — and that gives Samsung (and Google) more room to gloat, at least for now.

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(Source: 1, 2, 3)

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