Xiaomi’s entry into Western Europe could still be said to be in its infancy. The brand first launched its products officially in the region in November 2017 with a launch event in Spain. But the company seems to have gained some traction in Western Europe and recently, Xiaomi’s CFO revealed plans to expand in the region.

A market analytics report by Strategy Analytics has indeed confirmed Xiaomi’s rise in Western Europe. The report claims the Chinese company is now firmly established as the fourth-largest smartphone vendor in the region, only behind the likes of Samsung, Apple and Huawei. This is despite having zero presence there just 2.5 years ago.

Xiaomi’s rise is attributed to the continuous collaboration with local operators, resulting in huge gains across Western Europe. Much of that growth was achieved at the expense of Huawei, which continues to shrink in the region following the US ban.

Xiaomi’s total global smartphone shipments remained flat annually in Q1 2020. Despite the lack of growth, the company performed much better than the overall smartphone market, which declined -17% YoY in Q1 2020. Xiaomi’s global market share by volume thus increased to all-time high of 10%.

“In an extremely challenging environment, due to the COVID-19 crisis, which affected the industry both on the demand and supply side, Xiaomi was affected to a lesser extent than the other big Chinese brands (Huawei, Oppo, vivo), because of its more diverse geographical footprint and online channel distribution approach”, the report states.

UP NEXT: [UPDATE: Settings Changed] Xiaomi’s ‘Private Browsing Data Collection’ Controversy: All Accusations & Responses

(source)

The post Xiaomi is now the fourth-largest Smartphone vendor in Western Europe appeared first on Gizmochina.

Xiaomi’s European expansion continues: the Chinese company has just made its way in France and in two days it will officially land in Italy with its first physical store in the peninsula. The company has just held a press conference announcing its plans in France and it officially brought three products in the market. The first and the most important product in France is the smartphone Xiaomi Mi Mix 2S, which is the best flagship from the company alongside Xiaomi Mi 7 and Mi 8 which will be officially unveiled on May 31. Xiaomi Mi Mix 2S is being offered with a price tag of €499,90 for the base variant with 6 GB of RAM and 64 GB of internal storage, while it costs €599,90 for the 6/128 GB variant.

It comes with a 5.99-inch Full HD+ display which sports a tri-bezel-less design and an 18:9 aspect ratio. Under the hood, it has an octa-core Snapdragon 845 chipset by Qualcomm, while on its rear side there is a 12 MP dual camera setup and a fingerprint reader.

RELATED: Xiaomi To Open Its First Mi Store In Italy On May 26

The second product brought in France is the mid-ranger Xiaomi Redmi Note 5. Note that it is not the Redmi Note 5 Pro with Snapdragon 636, but just a re-branded Redmi 5 Plus. It has a French price tag of €199,90 for the variant with 3 GB of RAM and 32 GB of internal storage, while it costs €249,90 for the 4/64 GB version. Its display has a size of 5.99 inches, an 18:9 aspect ratio and a Full HD+ resolution of 1080 x 2160 pixels. The SoC is an octa-core Qualcomm Snapdragon 625 running at a max frequency of 2.45 GHz, while the battery has a capacity of 4000 mAh.

Besides smartphones, Xiaomi has also launched the Mi Electric Scooter in France, with a price of €349,99. The first French official store is located in Paris, (29 boulevard de Sébastopol, 75001).

(via)

The post Xiaomi Launches In France: Mi Mix 2S, Redmi Note 5, & Mi Electric Scooters Announced appeared first on Gizmochina.

Xiaomi is gearing up for the official announcement of its entry into new markets in Europe. French and Italy (offline) are two of the new markets and a new teaser hints at a new device coming to both countries.

The teaser image which was posted on Twitter yesterday shows a phone covered in white. However, you can make out the shape of the phone’s rear cameras and its fingerprint scanner. The image has a caption asking fans to guess what device it is.

Can you guess what it is? Next stops…#XiaomiFrance #Xiaomitalia pic.twitter.com/qoFULY6COt

— Xiaomi #48MPforEveryone (@xiaomi) May 18, 2018

Looking at the design, there are two Xiaomi devices that have that design and they are the Redmi S2 and Xiaomi Mi MIX 2s. The Mi 6X has the same camera design and fingerprint placement but is curvier, which is why we have not included it.

We won’t be surprised if it is the Mi MIX 2S. The Mi MIX 2 is sold on the Xiaomi Italy online store already, so the Mi MIX 2s will be this year’s flagship for the country.

Xiaomi may also surprise us and launch both the Redmi S2 and Mi MIX 2s in both countries. Both phones belong to different categories, so it won’t be an odd decision.

Xiaomi will unveil the new phone in Milan on May 24 at 5:00 pm local time. It will open its first Mi Store in France on May 22.

READ MORE: Xiaomi’s Shenzhen Event to Be Held on May 31; Multiple Proofs Suggest Xiaomi Mi 8th Anniversary Edition’s Arrival is Imminent

Are you a resident of France or India? Which of these two phones do you want Xiaomi to bring to your country? Do let us know in the comment box.

(Source)

The post Xiaomi’s Latest Teaser Hints At The Redmi S2 or Mi MIX 2S Arriving In France And Italy appeared first on Gizmochina.

Xiaomi is focused on its expansion in Europe this year. A few weeks ago, we reported it opened a store in the Czech Republic and last week it was reported it had partnered with Three in the UK. Today, it has officially announced its entry into two new European markets.

The Chinese manufacturer has revealed via a Twitter post that it will arrive in France and Italy on the 22nd and 24th of May respectively. Xiaomi already sells its products in Italy but only online. On May 24, it will open its first Mi Store in the country.

Other European countries Xiaomi is present in are Spain, Russia, Ukraine, Poland. Its partnership with Three will also add the UK, Denmark, Austria, Ireland, and Sweden.

READ MORE: Xiaomi Mi 7 Video Render Highlights The Notch

The Xiaomi Mi Stores in France and Italy will likely sell more than just phones. Xiaomi has a very large portfolio of products that covers various categories. So it won’t come as a surprise to see the stores stock up on these other items.

If you are interested in attending the launch event, go ahead and follow Xiaomi (@xiaomi) on Twitter for an invite.

(Source)

The post Xiaomi Announces It Will Launch In France and Italy By Month’s End appeared first on Gizmochina.