Xiaomi took the wraps off the Mi 11 for the global market a couple of days back and from the look of things, the company is intent on ramping up sales in an unprecedented manner. Days after the launch, a video, and pictures of the Mi 11 promotional adverts lighting up three major landmarks across several cities around the world have appeared.

The promotional ad was spotted adorning the world’s tallest building, the Burj Khalifa located in Dubai, United Arab Emirates (UAE). Other landmarks lit up by Mi 11 adverts include BFI IMAX in London and the Central World Shopping Centre in Bangkok.

The adverts are a reflection of the brand’s determination to expand its tentacles into new markets in Europe and Asia. These markets used to be Huawei’s stronghold but since the Chinese tech leader was placed on the US entity list, its market shares have dropped drastically. Xiaomi is hoping to profit from Huawei’s slump and there is good reason to aspire for such.

Xiaomi has got the product quality to fill Huawei’s shoes and the Mi 11 is well-positioned for that task. The phone is moderately priced, starting at 749 Euros (~RMB 5,820) for the 8GB+128GB while the 8GB+256GB is priced at 799 Euros (~RMB 6,210).

Xiaomi’s CEO Lei Jun says the unveiling of the Mi 11 ad on three major landmarks across the world is a reflection of the global strength of Xiaomi and the confidence to enter the overseas high-end market.

The Mi 11 is already on sale in China with over 1 million units sold during the first 21 days. This ranks it as the fastest high-end flagship phone in the history of Xiaomi’s mobile phone. We expect the global sales to also shatter several records considering its affordable pricing when compared with rival products like the Galaxy S21 series and iPhone 12.

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Xiaomi took the wraps off the flagship Mi 11 for the global market a few days back. The sole Mi flagship has now made an early appearance on JerryRigEverything’s durability test. The test gives us a hint as to the structural strength which the flagship possesses. Sure the Mi 11 looks good on paper and going by reviews, including ours, it sure looks incredibly good in real life.

The durability test, as usual, includes the scratch, burn and bend tests, all aimed at testing the physical strength of the display and entire fuselage. It begins with the scratch test and the phone scratches at level 6 with deeper grooves at level 7, thanks to the Gorilla Glass Victus slapped on top of the display. The sides of the phones are also made of metal and not plastic as noted on the scratch test. Also, the back panel is made from glass since the phone supports wireless charging. The panel scratches at the same level as the front screen even though it is covered by a layer of Gorilla Glass 5 instead of Victus.

The Mi 11’s 6.81-inch FHD+ OLED display is really quick at sensing the finger due to the 480Hz touch sampling rate. It also has other impressive features such as a 120Hz refresh rate. The display panel only withstood 20 seconds of heat from Zack’s lighter in the burn test before the display got a white patch and didn’t fully recover afterward.

The smartphone also doesn’t disappoint on the bend test. Even though it produces a minor creak when bent, the phone didn’t crack or become permanently deformed.

Overall, the Mi 11 is a pretty solid smartphone in addition to an impressive specs lineup and decent price tag. Check out our Mi 11 review video from below.

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When Xiaomi officially unveiled the Mi 11 flagship series on December 28, the glitz and glamour that attended the arrival of the sleek, premium flagship was somewhat tainted by the announcement that the device will ship without a charging adapter.

Xiaomi’s decision comes just two months after Apple announced the iPhone 12 series without a charging adapter in the miniaturized retail box. What makes Xiaomi’s decision even surprising is that they had poked fun at Apple alongside Samsung and OnePlus, over the iPhone 12’s adapter removal.

The decision still continues to generate heated debates among Mi fans, many of whom question the sense behind the decision, considering that most buyers will still have to purchase a fast charging adapter separately, anyway. When the Mi 11 went on sale on January 1, only 20,000 persons purchased the “Green Edition” which is without an adapter. Also, an ongoing poll being conducted by Gizmochina shows that most of the respondents think the removal is a bad idea.

Quite a large number of persons who have expressed their thought about this issue think Xiaomi just copycatted Apple. Well, Xiaomi’s CEO Lei Jun has come out to debunk such notions. The CEO hinted recently in a live broadcast (via) that the idea of ​​not including the charger was initiated by him and wasn’t a copy of what Apple did.

He stated that he had mooted the idea in 2015. Indeed Lei Jun had asked the big question on Weibo in a bid to gather user opinions on the matter. The story was covered by several blogs at the time, including GSMArena.  He also added that when the company moved to Xiaomi’s Beijing Park last year, several boxes of chargers were thrown away. Thus, he again moved to implement the idea o removing the adapter from the retail box with the option to buy it separately.

In summary, Xiaomi’s decision is the implementation of an idea conceived five years ago. However, that cannot in any way remove the fact that the move to implement the idea may have been influenced by Apple.

UP NEXT: Xiaomi Mi 11 Hands-on: Premium Design with a fabulous 2K 120Hz AMOLED screen

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Xiaomi officially took the wraps off the flagship Mi 11 smartphone in December 2020 but the phone went on sale in China this month. The Mi 11 scores several firsts but the most prominent is being the first Snapdragon 888-powered smartphone. Xiaomi didn’t announce the Mi 11 Pro but going by precedence, there is lays a Pro version for its flagship models. Although the Xiaomi Mi 11 Pro release date is unknown, renowned tipster Digital Chat Station had hinted that the Pro model will be launched after the Chinese Spring Festival. Right now, a set of renders said to be those of the Mi 11 Pro have leaked online.

Xiaomi Mi 11 Pro will likely have several similarities with the vanilla Mi 11 but with a few upgrades. The renders show the device will be available in blue and silver but what is more spectacular is the refreshed rear camera design. The camera occupies a wider island than the Mi 11’s and that is because there is a fourth sensor onboard. One of the sensors seems to be a periscope lens and the 120x inscription on the housing suggests the device will be capable of 120x digital zoom just like the Mi 10 Ultra.

For reference, the Huawei P30 Pro is capable of 50x zoom including moon shot and the output has received rave reviews since its release. However, the same can’t be said about the 120x zoom on the Mi 10 Ultra. Our review of the 10th-anniversary flagship didn’t really reveal a spectacular performance for the 120x digital zoom.

Other features inscribed on the camera island include a 35mm equivalent focal length of 12mm for the ultrawide camera, while the periscope goes to 120mm. One of the other shooters is likely to be the exact same 108 MP sensor as the one in the Mi 11, while the last camera could be a 2x or 3x telephoto lens for smoother zooming.

The renders didn’t include the front design but the Mi 11 Pro is said to have the same display design as the vanilla Mi 11. As a reminder, the Mi 11 packs a 6.81-inch curved display with a QHD+ resolution of 1440×3200 pixels, 120 Hz refresh rate, 480 Hz touch sampling rate, and 1,500-nit peak brightness.

We can’t say if this render is real or fake. Already, a source on an unofficial Xiaomi/MIUI news channel on Telegram claims it is fake. While that is an unverified claim, we’ll advise you to take this leak with a pinch of salt.

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We exclusively brought you a report that the Mi 11 series may be launched in China on December 29. Before now, there have been several leaks concerning the Mi 11 flagship including leaked renders of the device showing the from and fear designs.

We have come across the first camera sample shot by the Mi 11. Xiaomi’s Redmi Product Director Wang Teng Thomas today published a Weibo post that contained a picture of the snowy night scene of Xiaomi Technology Park. Some internet users discovered that Wang Teng’s Weibo post did not reveal the model used to publish the post. Now, Mr Thomas’ previous Weibo posts were posted using the Redmi Note 9. Based on this, it is speculated that the Redmi product director may have already started using the Mi 11 flagship series.

Also, the product director responded with a grinning face emoji when a netizen made a comment about the missing phone model. This is seen as an indication that he is actually using an unannounced Xiaomi model and that should the Mi 11. The night screen camera sample is also pretty impressive but it is far from certain that the Mi 11 captured the scenery.

At present, Xiaomi Mi 11 has been approved by the Ministry of Industry and Information Technology. It uses a curved punch-hole screen while the front camera is located in the upper left corner. This is consistent with the hole-punch position of the Mi 10‘s display.

In terms of core configuration, the Mi 11 is expected to be the first flagship powered by Qualcomm’s latest Snapdragon 888 processor and it will have support for 55W fast charging. In addition, the leaked render shows that the Mi 11 will feature a rear camera housed in a square-shaped module. The rear camera is a triple camera setup and the main camera is expected to support OIS (optical image stabilization).

It is worth noting that the Mi 11 series is expected to have a Pro version with a resolution of 2K+, AMOLED screen, and a high refresh rate of at least 120Hz. Digital Chat Station had earlier hinted that the Mi 11 screen quality is topnotch.

The Mi 11 flagship models are expected to be announced on December 29 but we expect the device to be released in January 2021.

UP NEXT: Exclusive: Xiaomi Mi 11 scheduled for December 29 launch

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