The Mi 9 SE Brown Bear Limited Editon was one of the products released yesterday by Xiaomi. The phone is the result of a partnership between Xiaomi and LINE Corporation. Brown, the character on the phone, was originally a sticker from the LINE messaging app. He is a member of the LINE FRIENDS. There are physical stores around the world based on the characters from LINE FRIENDS.

The Mi 9 SE Brown Bear Limited Edition doesn’t look different from the Holographic Purple of the standard Mi 9 SE save for the Bear logo on the back, it is actually quite different on the inside. There are custom wallpapers and themes made after the character and his friends. You can also play with the character by calling up the assistant. You will be able to ask it fun questions and even ask it to dance.

Unboxing photos of the phone shows what you get when you purchase this limited edition Mi 9 SE. The box itself is black with Brown Bear on the top in a holographic purple. There is Brown Edition written at the top and Xiaomi and LINE’s logos at the bottom. The box contains the phone itself, a cute protective case, a branded 10,000mAh power bank, and a bag of stickers.

The Mi 9 SE Brown Bear Limited Edition costs ¥2499 (~$370), it has the same configuration as the 6GB RAM + 128GB Mi 9 SE which sells for ¥2299 (~$340). Just like the standard edition, it has a 5.97-inch FHD+ AMOLED display supplied by Samsung and is covered with Gorilla Glass on both sides. There is a Snapdragon 712 processor under the hood and a 5th generation in-display fingerprint scanner for security. It also has Face Unlock.

READ MORE: Xiaomi announces Mi 9 Roy Wang Limited Edition

There are three cameras on its back – a 48MP f/1.75 Sony camera, a 13MP super wide-angle camera, and an 8MP telephoto lens. The selfie camera is a 20MP sensor. The Mi 9 SE Brown Bear Limited Editon also has NFC, IR sensor for controlling household electronics, and Bluetooth 5.0. It packs a 3,070mAh battery with support for 18W fast charging and USB Power Delivery.

You can reserve a unit on Mi.com ahead of April 9 when it will be available for purchase.

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Xiaomi has partnered with LINE FRIENDS, a global character brand to introduce Xiaomi Mi 9 SE Brown Bear Limited Edition smartphone. The sales of the special edition phone will begin on April 9 in China.

The Xiaomi Mi 9 SE Brown Bear Limited Edition handset that features a logo of brown bear’s face on its rear comes in a special box package. It includes a 10,000mah limited edition power bank worth 99 Yuan (~$15), a protective shell brown bear making different poses all over it, a collection certificate and some stickers.

The entire suit carries a price tag of 2,499 Yuan (~$372). Xiaomi Mall will begin its sales from April 9. The smartphone runs on a modified version of MIUI 10 that is customized with Brown Bear elements. The Chinese manufacturer also announced 20-inch Sally Mi suitcase limited edition in partnership with LINE FRIENDS with a price tag of 399 Yuan (~$60).

Xiaomi Mi 9 SE Specifications

The Xiaomi Mi 9 SE was announced alongside Xiaomi Mi 9 and Mi 9 Explorer Edition flagship phones in February. The Mi 9 SE comes with a 5.97-inch Super AMOLED display that produces full HD+ resolution and an aspect ratio of 19.5:9. The Gorilla Glass 5 panel protects the display.

The Android 9 Pie OS customized with MIUI 10 skin comes preloaded on the device. It is the first ever smartphone to be fueled by the Snapdragon 712 SoC that includes 2.3GHz octa-core processor and Adreno 616 graphics. The 64 GB and 128 GB storage editions of the phone include 6 GB of RAM. It lacks support for a microSD card slot.

• Read More: New Xiaomi patent shows a smartphone with dual front cameras at the bottom

The rear shell of the Xiaomi Mi 9 SE has a triple camera unit with 48-megapixel primary sensor, 13-megapixel ultra wide-angle lens, and an 8-megapixel telephoto lens. A 20-megapixel selfie snapper is also available on the device. There is no 3.5mm audio jack on the device. Like the other Mi 9 series phones, it also features an under-display fingerprint reader. The 3,070mAh battery present inside the Mi 9 SE supports 18W fast charging. The regular model of the smartphone comes in color options such as Violet, Blue, and Gray. Its 64 GB and 128 GB storage variants are available with respective price tags of $1,999 (~$298) and $2,299 (~$342) in the home market.

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