My fellow colleagues from Italy started buying Xiaomi phones by importing them from China since the past few years, all the while attracted by their amazing quality-price ratio. But from now on, it won’t be necessary for Italian people to buy Mi devices through online retailers that ship via China. The 4th best smartphone brand in the world has officially landed in the country and it has just announced its first Mi Store in Italy in an official event. At the event, Xiaomi’s VP Wanx Xiang highlighted all the important milestones achieved by the company in the past few years and he also unveiled the products that will be sold at the store.

The store will be officially open from May 26 at 11:30 a.m. GMT 1, at “Il Centro” shopping mall located in Via Giuseppe Eugenio Luraghi, 11 – 20020 Arese (Milan). Three products will be initially sold in the store: Xiaomi Mi Mix 2S, Redmi Note 5 and Mi Electric Scooter. The first is currently the best Xiaomi flagship. It comes with a ceramic back, an aluminum frame and a tri-bezel-less display with a Full HD+ resolution of 1080 x 2160 pixels. It is powered by the Snapdragon 845 chipset by Qualcomm, up to 8 GB RAM and up to 128 GB of internal storage in the configurations available in Italy. The 6/64 GB configuration will cost just €499.90, while the 8/128 GB version will be available for €599.90.

Xiaomi Redmi Note 5 (known as Redmi Note 5 (China) and Redmi Note 5 Pro in other markets) boasts a 5.99-inch Full HD+ display, a Snapdragon 636 SoC, and a 12 MP dual camera setup. It has been launched in two configurations in Italy: 3/32 GB with a price tag of €199.90 and 4/64 GB with a price of €249.90. At last, the Mi Electric Scooter will cost €349.90.

Xiaomi has already confirmed that other smartphones will arrive in the near future: we are talking about Xiaomi Redmi 5, Mi A1 with Android One and the older Mi Mix 2. The company will also launch the Mi TV Box, Mi Robot Builder, and Mi Action Camera (alongside its handheld gimbal) in the peninsula. Note that Xiaomi phones are also available on Amazon Italy and the most important Italian electronics chains such as Mediaworld.

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Xiaomi’s European expansion continues: the Chinese company has just made its way in France and in two days it will officially land in Italy with its first physical store in the peninsula. The company has just held a press conference announcing its plans in France and it officially brought three products in the market. The first and the most important product in France is the smartphone Xiaomi Mi Mix 2S, which is the best flagship from the company alongside Xiaomi Mi 7 and Mi 8 which will be officially unveiled on May 31. Xiaomi Mi Mix 2S is being offered with a price tag of €499,90 for the base variant with 6 GB of RAM and 64 GB of internal storage, while it costs €599,90 for the 6/128 GB variant.

It comes with a 5.99-inch Full HD+ display which sports a tri-bezel-less design and an 18:9 aspect ratio. Under the hood, it has an octa-core Snapdragon 845 chipset by Qualcomm, while on its rear side there is a 12 MP dual camera setup and a fingerprint reader.

RELATED: Xiaomi To Open Its First Mi Store In Italy On May 26

The second product brought in France is the mid-ranger Xiaomi Redmi Note 5. Note that it is not the Redmi Note 5 Pro with Snapdragon 636, but just a re-branded Redmi 5 Plus. It has a French price tag of €199,90 for the variant with 3 GB of RAM and 32 GB of internal storage, while it costs €249,90 for the 4/64 GB version. Its display has a size of 5.99 inches, an 18:9 aspect ratio and a Full HD+ resolution of 1080 x 2160 pixels. The SoC is an octa-core Qualcomm Snapdragon 625 running at a max frequency of 2.45 GHz, while the battery has a capacity of 4000 mAh.

Besides smartphones, Xiaomi has also launched the Mi Electric Scooter in France, with a price of €349,99. The first French official store is located in Paris, (29 boulevard de Sébastopol, 75001).

(via)

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Xiaomi has continued to blaze the trail in the aspect of exception designs for its products and these innovative skills have not gone unnoticed. The company’s products have garnered several awards in the past like the German Red Dot award won by the Mi Band 2 and the Mi Electric Scooter. Xiaomi’s tech gadgets have once again shone brighter by getting recognised as winners of the Good Design awards. The award recipients include the Mi Scooter, Mi Laser Projector, Mi Walkie-Talkie, Mi TV 4, Mi Mix, Mi VR headset as well as the app interface for the Mi Water Purifier and the Mi LED Desk Lamp

The most spectacular of the lot is the Mi Electric Scooter which was voted among the top 100 best designs for 2017, with the likes of the Tesla’s Model X electric car and other innovative products. The Mi Electric Scooter is one of Xiaomi’s best selling product which comes with a minimalistic yet beautiful design.  The main body employs a styling element of track shape in neutral colours with red hints adding to the personality. The scooter can hit a speed of 25km/h and has a range of 30km on a single charge. Its front wheel is outfitted with electronic braking & regenerative braking system, and the rear one with disc braking. 

The Mi electric Scooter is only one of two products from China to be among the Good Design Best 100, the other being he SmartMi Inverter Air Conditioner. The award page for the electric scooter also reveals its designers as Zhou Tuo, Li Ningning, and Zhao Ziran, with Ningning being the director of the team. In addition, Good Design gave their evaluation of the product thus; “An overall very intelligently designed and executed scooter smartly incorporating all essential considerations from various safety devices to accommodation for the required battery. The way the scooter is folded is very carefully considered and very user-friendly to operate. The way it hints the association of the classic image of a skateboard is highly commended. The colour scheme is also very smartly coordinated, resulting in a minimalistic yet very vividly defined statement And indeed it is surprisingly powerful during the operation“.

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We mustn’t fail to point out that the Mi Mix also won the Good Design award, making it one of Xiaomi’s most decorated product till date. The device had earlier won the German Red Dot award as well as the iF Design Award and the International Design Excellence Award (IDEA) Gold award. The device also won multiple awards after it was showcased at CES 2017, including the Best of CES 2017 award by TechAdvisor.

(source)

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