Xiaomi sub-brand Archives - Gizmochina

Xiaomi’s Air Purifier Brand, SmartMi now plans to build Smart Cars

Sean — Mon, 13 Dec 2021 08:34:04 +0000

While we already know that Xiaomi has been dedicating its resources towards its smart car project, a new report has revealed that one of the company’s subsidiary is also aiming on entering the automobile market as well.

According to a 36kr report, the Chinese tech giant’s Air Purifier maker, SmartMi has plans on makings its own smart cars. Notably, SmartMi is also known as Zhimi Technology in China and is known to making a number of smart home products/appliances. Now, 36kr has reported that Zhimi is planning on expanding its expertise outside of consumer electronic products and into the automobile industry.

Reportedly, Zhimi is also seeking to build a new passenger car as well, with its first model being an SUV, as per sources close to the matter. These sources further added that the new project fro Zhimi will be completely independent from Xiaomi Motors, which is its parent company’s automobile unit. Furthermore, it also appears that the new car project’s management will also be separate from its parent company as well, although, it won’t be surprising to see some form of support from the tech giant. As of right now, its plans seem quite far fetched considering the brand is best known for making air purifiers, air conditioners, and more products along this line.

But it seems that the company is taking this initiative quite seriously as the source added that it is already in contact with a number of car designing based firms for the design of its first vehicle. It would also likely have to partner up with a known automobile brand, since the car market is quite a difficult segment to enter successfully without even mentioning the troubles and vast investment needed for mass production. Unfortunately, Zhimi has yet to respond to offer any official statements regarding this news at the moment. So stick with us for more updates.

Lei Jun withdraws from Director Roles at various Xiaomi backed firms

Sean — Fri, 22 Oct 2021 13:16:09 +0000

Lei Jun, the founder and CEO of Xiaomi, has successfully withdrawn from a number of the company’s units and even certain firms that are backed by the Chinese tech giant.

According to a PanDaily report, the industrial and commercial registration information regarding Chengdu Beida Asset Management Co recently made two notable updates, one of which revealed that Lei Jun has withdrawn from the company’s Executive Director position. For those unaware, Chengdu Beida Asset Management is owned by Tianxing Digital Technology, which runs a mobile payment platform that is owned by the smartphone maker.

Previously, the senior official of the Chinese tech giant had also withdrawn from his position of Chairman of Xiaomi Credit Management Co. Ltd. and the Director position of Shanghai Xiaomi Financial Information Service as well. Back in July, Lei Jun even withdrew from the position of Executive Director of Chongqing Xiaomi Commercial Factoring Co. Ltd.

As of right now, the executive is still the Executive Director, Chairman, and CEO of Xiaomi, which focuses on smartphones, smart TVs, and other smart household products and ecosystems as well. His responsibilities includes strategy making, corporate culture building and key products development, along with supervising the senior management team. Despite leaving a number of firms backed by the company, he is still the director at various other subsidiaries, merged affiliated firms, and other entities backed by Xiaomi.

Rumor: Xiaomi Planning A Third Sub-brand To Take On OPPO & Vivo

Habeeb Onawole — Mon, 10 Jul 2017 17:58:42 +0000

Xiaomi already releases its smartphones under either the Redmi or Mi name. Latest report says we may be getting a third sub-brand soon with the first model launching this month.

The new sub-brand has no name yet but it will take on OPPO and Vivo and have a top celebrity as its brand ambassador.

Alongside the rumor of the new line comes an image said to be of the first phone from the new sub-brand. The image shows the back of a phone with dual rear cameras and a LED flash on the left.

The camera design is almost identical to that of the OnePlus 5 as both sensors sit in a single housing that is slightly raised. We can also see a U-antenna line that runs from the left corner to the top.

Phones from the new sub-brand will most likely be sold strictly offline. Xiaomi realized a little late that offline stores are equally important causing it to lose market share to OPPO and Vivo. Now, it is working on opening Mi Home stores in all the countries where it is present.

The success of the brand will not only depend on easy accessibility but also on key factors like pricing and specifications.

Xiaomi will be launching a new phone tomorrow which we think is the Mi 6 Plus. It will have a large display, a Snapdragon 800 series processor and a 4000mAh battery.

(Source)

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