As it promised, Yu Televentures, the sub-brand of India’s smartphone manufacturer Micromax, has launched its latest smartphone — Yu Ace. The entry-level smartphone, which starts at a price of Rs. 5,999 (approximately $85), will be available for purchase from 6th September, exclusively via Flipkart.

The Yu Ace features a 5.45-inch HD+ display with 1440 x 720 pixels screen resolution, 18: 9 aspect ratio, and 2.5D curved glass. Under the hood, the device is powered by MediaTek‘s MTK6739 quad-core processor clocked at 1.5GHz, coupled with 2GB/3GB RAM.

There’s 16GB of onboard storage which can be expanded with a microSD card. For the photography, there’s a 13-megapixel rear camera with LED flash and a 5-megapixel front-facing camera that too has an LED flash. The phone also offers a software-based face unlock feature, in addition to the rear-mounted fingerprint sensor.

Connectivity options on the device include Dual 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.2 LE, and GPS. Running on the older Android 8.0 Oreo operating system out-of-the-box, the phone is powered by a big 4,000mAh battery which should easily last through the whole day.

Read More: 10.or D2 with 18:9 HD+ display and Snapdragon 425 SoC launched in India, price starts at Rs. 6,999 ($100)

The Yu Ace will be available in three color options — Charcoal Grey, Elektric Blue, and Rose Gold. The 2GB RAM variant is priced at Rs. 5,999 (approximately $85), while the 3GB RAM model costs Rs. 6,999, which roughly converts to $99. As said, it’ll go on sale in India exclusively through Flipkart from 6th September but the 3GB RAM model will be available by the end of September.

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YU Televentures, the sub-brand of India-based smartphone manufacturer Micromax, is all set to launch a new smartphone on August 30, after a hiatus of about one year. The company has sent out media invites, revealing that it plans to launch YU ACE on August 30.

The company has been teasing the launch of its upcoming smartphone. Recently released poster hints at a big battery as the image has two batteries mimicking an hourglass and the caption on the poster read “Now, YU can last longer. So, stay tuned for the #YUFaceOff which is coming soon on 30.08.2018.”

The YU ACE will be the first smartphone from Microsoft’s online-only brand YU after Yu Yureka 2, which was launched in India in September last year. It’ll be interesting to see the company’s offering as the budget smartphone market in India is now being dominated by Chinese brands, which offers great value-for-money devices.

While the company has not revealed the phone’s specifications, we expect the smartphone to be a mid-range offering, given that the company has launched only entry-level and mid-range devices so far and it’s unlikely that it shifts its focus to the premium segment.

The YU sub-brand was launched by Micromax in the year 2014 and the first device to arrive from the brand was Yu Yureka. As said, the last device from the company was Yu Yureka 2, launched in September last year for Rs. 11,999, which was Flipkart exclusive.

Read More: Micromax Canvas 2 Plus With 18:9 Display And 4,000mAh Battery Launched For Rs. 8,999 ($131)

Since Yu Televentures is an online-only brand, the upcoming Yu Ace will also be an online-only smartphone. However, it’s not known if it’ll be an exclusive offering of any particular online marketplace. To know more about the phone, we’ll have to wait a couple of days, until the company officially launches the phone.

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