Samsung to Reportedly Drop “Z” From its Foldable Smartphones’ Branding

Anurag — Wed, 03 Aug 2022 09:41:47 +0000

Samsung is reportedly dumping the letter “Z” from the branding of its latest foldable smartphones. The upcoming foldables by the company will likely not have Z in their names and will just be called Galaxy Fold 4 and Flip 4. It is a welcome change if true because the “Z” feels a little out of place and makes the name unnecessarily long.

Tipster Snoopytech claims that Samsung is dropping the “Z” letter from its foldable series branding and starting with Galaxy Flip and Fold 4, the letter won’t be printed on the boxes anymore. The tipster claims that this is because the Russian Military prominently uses the letter “Z”.

Samsung Galaxy Z Flip 4

Apparently, the letter “Z” has become a symbol of Russia’s war against Ukraine. The letter was found painted on many Russian military vehicles taking part in the invasion of Ukraine. The meaning of the symbol is unclear, however, some claim that it represents a military zone, while others suggest it refers to Ukrainian President Volodymyr Zelenskyy. In addition, the Russian defense ministry has signaled that “Z” stands for “za pobedu,” meaning “for victory.”

Samsung had removed the letter “Z” from its foldables in several European countries including Lithuania, Latvia, and Estonia. As you can see in the image below, the Foldables are referred to as Galaxy Fold 3 and Flip 3.

In Lithuania, Latvia, and Estonia Samsung has removed the Z branding from their foldables pic.twitter.com/0zbHYeMYyD

— Anthony (@TheGalox_) March 29, 2022

The latest Samsung Galaxy Flip 4 and Fold 4 are scheduled to launch on August 10 at Samsung unpacked event. The foldables are expected to carry significant improvements in terms of display, battery, and performance. Both the devices are rumored to be equipped with Snapdragon 8+ Gen 1 SoC.

Z branding Archives - Gizmochina

Samsung to Reportedly Drop “Z” From its Foldable Smartphones’ Branding